Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Xiaomi Trends Using Big Data - Based on Customer Perception at Domestic and Global -

빅데이터를 활용한 샤오미 동향분석 - 국내외 고객인식을 바탕으로 -

  • Eunji Lee (Global Leaders College, Yonsei University) ;
  • Jaeyoung Moon (Div. of Business Administration, Dongseo University)
  • 이은지 (연세대학교 글로벌인재대학) ;
  • 문재영 (동서대학교 경영학부)
  • Published : 2024.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose: The purpose of this study was to propose useful suggestions by analyzing research Xiaomi which are big data analyses, by collecting data based on Customer Perception in Textom. Methods: The collected data through scraping social media on the Textom site. And data preprocessing was performed using deleting and organizing data(text) that are duplicated, irrelevant, and where there is no meaning. The derived data were analyzed using Textom and Ucinet 6.0 with Text Analysis, WordClould, TF-IDF, Network Analysis, and Emotional analysis. Results: The results of this study are as follows; although the results of Xiaomi's text at domestic and global were similar, it was analyzed that there were perceptions of Xiaomi-related smart home products and cost-effectiveness in Korea, while in foreign countries, there were perceptions of functions and performance centered on smartphones. At domestic and global, the perception of Xiaomi was analyzed to be positive, and implications were presented based on these analysis results. Conclusion: Based on the results, if the product's performance or product competitiveness is considered to be meaningful in the market, and it is expected that there will be an opportunity to change the overall image of Chinese products.

Keywords

References

  1. Bang, Won-Seok, Jung, Hyunhwan, Sun, Hui, and Kang, Kyungwan. 2018. Xiaomi Success Strategy Case in Digital Age: Focused on Fan-centered Social Media Business Model. Journal of Marketing Studies 26(2):18-29.
  2. Bao, LinBo. 2021. The Effect of New Retail Transformation Based on BSC on Enterprise Performance: Consider Beijing Xiaomi Science and Technology Co. Ltd. M.A Thesis, Woosuk University.
  3. Cho, Young-tak, Hong, Se-jun, and Cho, Sook-hyun. 2015. Trade Dress Analysis On Xiaomi's Smartphone Management Strategy. The Korea Society of Management information Systems 2015(-):387-393.
  4. Cui, Hang. 2019. A Case Study of MI Smart Home Growth Strategy In China, M.A Thesis, Yeungnam University.
  5. Dong, LIJUN. 2019. The Proposal and Utility Validation of Product Appearance Evaluation System Based on Consumer's Response: Taking XiaoMi Air-purifier 2S as An Example. M.A Thesis, Sejong University.
  6. Han, Siqi. 2018. A Study on Overseas Entry Strategies of Chinese Smartphone Industry : Focused on HUAWEI and XIAOMI. M.A Thesis, Woosong University.
  7. Hao, Li. 2014. A Study of Chinese Smartphone Enterprises' Development. M.A Thesis, Keimyung University.
  8. Huh, Hyoung Jo, Ko, Sujin, and Beak, Seung-Hyun. 2023. A Study on the Big Data Analysis and Predictive Models for Quality Issues in Defense C5ISR. Journal of Korean Society for Quality Management 51(4):551-571.
  9. Hwang, Youn Jung. 2019. A Study on Xiaomi Brand Identity Strategy. A Journal of Brand Design Association of Korea 17(2):170-178.
  10. Hyun, Hyowon, and Ren TianBao. 2017. A Study on the Purchase Intention of Chinese Brands The Role of Consumer's Product Knowledge. Korea Distribution Association 2017(4):139-145.
  11. IDC. 2016. Worldwide Semiannual Big Data and Analytics Spending Guide: http://it.chosun.com/site/data/html_dir/2017/04/17/2017041785056.html.
  12. Jeong, Ye-Eun, Kim, and Young Soo. 2023. Analysis of Domestirc Research Treands on Artificail Intelligence-Based Prognostics and Health Management. Journal of Korean Society for Quality Management 51(2):223-245.
  13. Jin, Peng-ru. 2018. A Study on the Continuous Use Intention of Xiaomi Smart Phones in Korea. M.A Thesis, Kongju National University.
  14. Joo, Jungwoo. 2021. A Study on Xiaomi's Successful Marketing Strategy in the Chinese Market. M.A Thesis, Woosuk University.
  15. Kang, Soojin, Shin, Sumin, Kim, Soram, Kim, Giyoon, and Kim, Jongsung. 2021. Artifacts Analysis of Xiaomi Smart Home and Utilization Method for Digital Forensics, Journal of Digital Forensics 15(1):54-66.
  16. Kang, Yoonji, Kim, Jaeyoung, Kang, Jihun, and Kim, Sanghoon. 2021. A Study on the CSR Research Trends in the Academic Field of Advertising and Public Relations Using Semantic Network and Topic Modeling(2003-2020), The Korean Journal of Advertising 32(8):7-40.
  17. Kim, Gangwon. 2017. Big data technology learned in practice. Data collection, loading, processing, analysis, and machine learning. WikiBooks.
  18. Kim, Gyesoo. 2015. Big Data Analysis and Meta Analysis. Hanarae.
  19. Kim, Ick-Soo, and Seo, Ji Hyun. 2014. An Exploratory Study on the Sources of Competitive Advantage in the Late mover "XIAOMI". Korea Journal of Business Administration 2014(2):1-23.
  20. Kim, Jae-Hwan, and Lee, Jae-Moon. 2018. Comparison and Analysis of Domestic and Foreign Sports Products Brands Using Text Mining and Opinion Mining Analysis. The Journal of the Korea Contents Association 18(6):217-234.
  21. Kim, Minjun. 2023. Understanding of the Overview of Quality 4.0 Using Text Mining. Journal of Korean Society for Quality Management 51(3):403-418.
  22. Kim, Sunghyun, Chang, Sokho, and Lee, Sangwon. 2017. Consumer Trend Platform Development for Combination Analysis of Structured and Unstructured Big Data. Journal of Digital Convergence 15(6):133-143.
  23. Kim, Ye-won, Park, HeeHyun, and Moon, Byeong-Joon. 2019. A Study on the Entrepreneurship and Management Strategies of the Founder CEO of Xiaomi. Lei Jun, Korea Business Review 23(4):33-74.
  24. Lee, Eunji, and Moon, Jaeyoung. 2022. Analysis of CSR.CSV.ESG Research Trends:Based on Big Data Analysis. The Journal of Chinese Studies 50(4):751-776.
  25. LI, YANPENG. 2023. A Study on the Platformization Strategy of Chinese Companies. M.A Thesis, Yeungnam University.
  26. McKinsey Global Institute. 2020. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/big-data-the-next-frontier-for-innovation.
  27. Myeong, Min-sik. 2023. An Exploratory Approach to the Perception of Coffee Culture and Coffee Sales Brands Using Big Data. PhD. diss., Kongju National University.
  28. Nahm, Choon-Ho. 2016. An Illustrative Application of Topic Modeling Method to A Farmer's Diary. Institute of Cross Cultural Studies 22(1):89-135.
  29. Noh, Hee-kyung, and Chae, YiGeun. 2019. The study of the perception about unified tourism of Korean peninsula through qualitative research. Journal of Hospitality and Tourism Stuides 21(2):16-28.
  30. Oh, Chang-Woo. 2017. Analysis of Meaning of Social Conflict Discussion in Korea: Focusing on Key Word Network in Major Portals. Journal of Political Communication 0(45):37-67.
  31. Oh, JungShim. 2020. Research trends and knowledge system analysis of the academic field of intangible cultural heritage through big data text-mining. Korean Journal of Intangible Heritage 0(8):93-127.
  32. Park, Eunhu, Kim, Soram, and Kim, Jongsung. 2019. Forensic Analysis of System Logs for Xiaomi Smartphones 13(2):1-18.
  33. Seo, Ji Hyun, and Kim, Ick-Soo. 2016. An Exploratory Study on the Sources of Competitive Advantage of 'XIAOMI' and Its Limitations. Korea Buiness Review 20(1):103-128.
  34. Shang, Lifan. 2017. A Study on Marketing Channel Strategy: Focus on Xiaomi Phone in Chinese Market. Master Degree, Pusan National University.
  35. Sun, WenHao, Park, Sang Soo, and Yang, Juan. 2021. Research on the Usage Intention of Smart(AI) Speakers Among Chinese Consumers-Focusing on the Comparison Between Alibaba's Tmall Genie and MI's Xiao AI. The Journal of Chinese Studies -(96):205-249.
  36. Wang, Jinjiang, Ma, Yulin, Zhang, Laibin, Gao, Robert X, and Wu, Dazhong. 2018. Deep learning for smart manufacturing: Methods and applications. Journal of manufacturing systems 48(2018):144-156.
  37. Wang, Yaqing. 2023. A Study on Characteristics of Consumers in China Direct Purchase Shopping Using Big Data. M.A Thesis, Pai Chai University.
  38. XIA, YING XUE. 2017. South Korean College Students Brand Attitude Research About XIAOMI Centered On The Mobile Charger. Master Degree, Dongguk University.
  39. XIE, TING. 2018. A Study on New Media Marketing Strategy of Xiaomi Smart Phone. M.A Thesis, Dongguk University.
  40. Ye, Junhan. 2017. A Study on the Effects of China XIAOMI User Satisfaction and Rep urchase Intention for Smartphone. M.A Thesis, Sangmyung University.
  41. Yun, HyoJun, Park, JaeHyeon, and Yoon, Jiwun. 2019. Introduction of topic modeling for extracting potential information from unstructured text data: Issue analysis on news article of dementia-related physical activity. Korean Journal of Sport Science 30(3):501-512.
  42. Zhu, Talin. 2020. A Study on Brand Image of Xiaomi that Korean Consumers Perceive using Semantic Network Analysis, Master Degree, Hanyang University.
  43. Textom. https://www.textom.co.kr/home/sub/view.php?id=report&no=41
  44. https://coolenjoy.net/bbs/new.php?bo_table=38&wr_id=5075767&page=1&mb_id=&meun=).