• 산업경영시스템학회지
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• 제44권3호
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• pp.240-247
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• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.477-488
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• 2016

New technology development capability plays a key role in making small- and medium-sized enterprises (SMEs) increase their innovation performance, such as in product or process innovation. To examine the influencing factors of SMEs' new technology development capability, this study empirically analyzes the mediating effects of SMEs' process design capability and product interior design capability on the positive association between their external information network diversity and new technology development capability. This study performs the ordinary least squares regression on a sample of 2,000 South Korean SMEs. Results reveal that SMEs' process design capability fully mediates, and product interior design capability partially mediates the positive association between the external information network diversity and new technology development capability.

• 중소기업연구
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• 제32권1호
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• pp.65-87
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• 2010

본 연구의 목적은 기술혁신형중소기업(이노비즈)의 건전한 성장발전을 위하여 기업의 중요한 전략적 자원으로 인식되고 있는 기술혁신능력과 기술사업화능력이 시장정보지향성을 매개로 경영성과에 미치는 영향을 분석하여 기술혁신형중소기업의 효율적인 경영관리와 정부의 정책방향에 시사점을 제공하고자 하는데 있다. 이러한 목적을 달성하기 위하여 우리나라 기술혁신형 중소기업를 대상으로 오슬로매뉴얼과 선행연구를 토대로 연구개발능력, 기술축적능력, 기술혁신체제를 기술혁신능력으로, 제품화능력, 생산화능력, 마케팅능력을 기술사업화능력으로 구성하고, 이들 요인들이 시장정보지향성을 매개 변수로 경영성과에 미치는 영향을 실증분석을 통하여 검증하였다. 연구결과에 의하면, 제품경쟁력 향상과 같은 기술의 상업적 성과와 직접적인 관련이 있는 경영성과는 기술혁신체제나 생산화능력, 마케팅능력 등의 경영관리적 측면에서의 능력이 상대적으로 큰 영향을 미치며 기술적 성과를 의미하는 신기술/신제품개발 성과는 연구개발능력, 기술축적능력, 제품화능력 등 공학적 측면에서의 능력이 상대적으로 큰 영향을 미친다는 것을 보여 주었다. 또한 시장정보지향성과 관련하여 신기술/신제품개발 등의 기술적 성공을 위해서는 조직내부에서의 정보확산 수준이 상대적으로 크게 부각되고 있고, 제품경쟁력 향상 등 상업적 성공을 이루기 위해서는 정보에 대한 반응수준이 더 크게 요구된다는 점을 함축하고 있다.

• Asia pacific journal of information systems
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• 제17권2호
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• pp.1-28
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• 2007

The success of new product development is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, market orientation, and competitive environment as the key success factors of new product development. Recently, the role of IT infrastructure in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT infrastructure are lacking. The purpose of this study is to empirically exam the impacts of IT infrastructure on new product competitive advantage. In this study, IT infrastructure is conceptualized as the flexibility of IT infrastructure. Based on previous research, a conceptual model is established by incorporating the direct impact of IT infrastructure flexibility and its indirect impact through the key success factors on new product development. To empirically test the research model, data are surveyed from a pair of IS department and Marketing department of 92 consumer goods manufacturers. By employing PLS technique, the measurement reliability and reliability of research variables are tested and the path analysis is conducted to do the hypothesis testing. The path analysis shows that IT infrastructure flexibility has no direct effect on new product advantage, However, the indirect effect of IT infrastructure is found, which is mediated by marketing capability, manufacturing technical capability, cross-functional integration, and market orientation respectively. Hence, The flexible IT infrastructure increases cross-functional integration (H1), market orientation (H3), marketing capability (H5), and manufacturing technical capability (H6). All success factors of new product development excepts for competitive environment have a positive association with new product competitive advantages (from H10 to H14). Finally, the path from IT infrastructure flexibility to cross-functional integration, to market orientation, to market knowledge capability, and to new product advantage is found as the strongest path. These results indicate that the flexible IT infrastructure enhances information sharing with multiple departments and collaboration within a distributed innovation environment. The collaboration among departments positively affects the level of customer and competitor intelligence. The ability to obtain knowledge about customers and competitors makes firms to adapt to a changing environment quickly and to respond to customers' demands adequately. The flexible IT infrastructure also enhances the capability of organization to more rapidly respond to the changes in product design resulting in faster product development and reduced costs. In addition to, it enhances marketing capability by the two-way communications with customers and the analyses of various kinds of customer data. In brief, the finding of this study suggests that the flexible IT infrastructure allows many firms to pursue sustained new product competitive advantages. This study advances research on IT infrastructure in two important aspects. First, by Integrating marketing research and IS research, this study develops a conceptual model on the role of IT infrastructure in enhancing new product advantage. Second, it empirically finds the indirect impacts of IT infrastructure on new product advantage, which confirms the potential for the IS field to contribute to new product development research. The limitations of this study are also discussed to provide research directions for future research.

• 벤처창업연구
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• 제15권1호
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• pp.185-195
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• 2020

본 연구에서는 중소벤처기업의 기술혁신역량과 신제품개발성과가 상호 인과관계가 있음을 밝히고, 기술혁신역량을 강화하기 위한 수단으로 협업을 도입하면 신제품개발성과가 향상됨을 규명하였다. 연구방법으로는 국내 소재 중소벤처기업 R&D업무에 종사하는 실무담당자들을 대상으로 설문조사를 실시하였다. 연구결과, 중소 벤처기업의 기술혁신역량에 속하는 기술전략, 기술학습, 그리고 개방형 혁신이 신제품개발성과에 영향을 미치는 것으로 나타났다. 즉 신제품개발성과에 미치는 다수의 핵심전략으로서 협업을 선택한 결과, 협업이 신제품개발성과에 영향을 주는 전략임을 규명하였다. 아울러 협업을 도입하면 기술혁신역량이 신제품개발성과를 강화하는데 조절역할을 하는 지도 함께 살펴보았는데, 일반적인 협업은 기술전략 강화에는 직접적인 영향을 미치지 않지만, 협업에 따라서는 기술전략과 개방형 혁신이 강화되어 신제품개발성과의 크기에 긍정적인 영향을 주는 것으로 평가되었다.

• 디지털융복합연구
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• 제10권9호
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• pp.89-100
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• 2012

본 연구는 제품개발과 품질경영의 통합이 무기체계 국산화의 성공에 어떤 관계를 갖고 있는지 110개 체계방산 대기업 및 체계방산 대기업의 협력업체 그리고 일반 방산협력업체를 대상으로 실증적으로 분석한 결과 다음과 같은 결과를 도출하였다. 품질경영역량요소인 인적자원개발역량, 조직역량 그리고 프로세스역량과 연구개발역량 요소인 인적자원역량, 기술축적역량, 내외부와의 협업역량은 모두 무기체계 국산화 성공의 원가는 물론 시간과 품질 등 모든 요인에 유의한 것으로 나타났다. 이러한 연구결과는 무기체계 핵심부품 국산화 뿐 아니라 일반기업의 신제품개발 활동에 있어서도 품질경영과 신제품개발을 통합할 때 지속가능한 경쟁우위를 확보할 수 있음을 시사하고 있다.

• 디지털융복합연구
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• 제16권3호
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• pp.121-127
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• 2018

기업의 신기술 개발 역량은 기술 융합 및 발전과 함께 빠르게 변화하고 있는 사업 환경의 치열한 경쟁 속에서 성공적인 제품혁신과 프로세스 혁신을 창출하는 데에 필수적이다. 본 연구는 개방형 혁신의 관점에서 외부 정보 네트워크의 다양성이 중소 벤처기업의 신기술 개발 역량에 미치는 직접 효과와 이러한 직접 효과에 미치는 제품 기획 역량의 매개효과에 대한 연구 모형을 개발한다. 683개의 중소 벤처기업 데이터를 사용하여 최소 자승 회귀 분석을 실시한 통계적 연구모형 검증 결과를 통해, 본 연구는 다음과 같은 2가지의 주요 연구 결과를 제공 한다. 첫째, 중소 벤처기업의 외부 정보 네트워크의 다양성은 신기술 개발 역량에 정(+)의 영향을 미친다. 둘째, 중소 벤처기업의 제품 기획 역량은 외부 정보 네트워크의 다양성이 신기술 개발 역량에 미치는 정(+)의 영향을 완전 매개한다.

• 경영과학
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• 제29권2호
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• pp.35-52
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• 2012

Although many prior studies have investigated the relationship between supply chain and new product development (NPD), the causal relationship between them has not been clearly established. Therefore, this study investigated systematically over the entire process of supply chain management (SCM) from trust to NPD capability, including not only the associations between trust, commitment, collaboration, supply chain quality, and NPD capability, but also the impact of organizational culture in the context of supply chain. In particular, this study examined the mediating effect of commitment on the relationship between trust and collaboration of channel members. In addition, it studies the moderating effect of organizational culture on the relationship between collaboration, supply chain quality, and NPD capability. Using a questionnaire survey, 112 usable responses are obtained. PLS (partial least square) is employed to assess the relationships among related constructs. The results of the data analysis show that (1) commitment mediates the link between trust and collaboration (2) supply chain quality is positively associated with NPD capability, and (3) organizational culture significantly moderates the association between collaboration and supply chain quality, yet it does not the relationship SC quality and NPD capability. Finally, the implications of the results are discussed, and directions for future research are suggested.

• 지식경영연구
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• 제5권2호
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• pp.25-51
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• 2004

The purpose of this study is to investigate the knowledge creating pattern of technology catching-up and pioneering phase in the new product development process. This paper first reviews the knowledge conversion, absorptive capability, learning orientation and the trigger of learning. The paper then presents the integrative model of knowledge creating. Based on the integrative model, in-depth case analysis was conducted on the new product development process in Phicom. As a result, the paper discuss that the pattern of absorptive capability building, knowledge conversion and knowledge transfer is different from technology catching-up and pioneering phase. Finally, the implications and limitations of the study are discussed.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.149-158
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• 2019

Due to the rapid development of IT (information technology) and internet, products become smart and able to collect, process and produce information and can think of themselves to provide better service to consumers. However, research on the characteristics of smart product is still sparse. In this paper, we report the systemic development of a scale to measure the perceived product smartness associated with smart product. To develop product smartness scale, this study follows systemic scale development processes of item generation, item reduction, scale validation, reliability and validity test consequently. And, after acquiring a large amount of qualitative interview data asking the definition of smart product, we add a unique process to reduce the initial items using both a text mining method using 'r' s/w and traditional reliability and validity tests including factor analysis. Based on an initial qualitative inquiry and subsequent quantitative survey, an eight-factor scale of product smartness is developed. The eight factors are multi-functionality, human-like touch, ability to cooperate, autonomy, situatedness, network connectivity, integrity, and learning capability consequently. Results from Korean samples support the proposed measures of product smartness in terms of reliability, validity, and dimensionality. Implications and directions for further study are discussed. The developed scale offers important theoretical and pragmatic implications for researchers and practitioners.