• 제목/요약/키워드: Product

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How do Export Pioneers Emerge and How are They Related to Product Creators?

  • HAHN, CHIN HEE
    • KDI Journal of Economic Policy
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    • 제43권1호
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    • pp.1-27
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    • 2021
  • In this paper, we empirically examine how export pioneers emerge and how they are related to product creators/innovators, utilizing a rich plant-product level dataset from the Korean manufacturing sector for the period of 1990-1998. Our analysis covers the process from the appearance of product creators as well as product imitators to the emergence of export pioneers. We find, first, that product imitators are larger, more productive and older than product creators. Second, most export pioneers are nevertheless found to be product creators. This result is largely due to the fact that almost all export pioneers export the products in the same year as product creation. Third, there are similarities as well as differences between product creators and export pioneers. Plants that are more productive or larger are more likely to become product creators as well as export pioneers. However, previous exporting experience positively affects the probability of export pioneering only, while plants' engagement in R&D positively affects the probability of product creation only. We discuss possible explanations for our main empirical results as well as their policy implications.

A Study on the Factors Affecting the Intention to Revisit Jewelry Stores

  • Lee, Bo Ram;Min Jung, Kang
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.529-535
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    • 2022
  • The purpose of this study is to identify the factors that influence the revisit of jewelry stores. The purpose od this study is to find specific factors that affect product and store satisfaction. The theoretical studies on product quality, perceived quality guarantee, product design, product price, sales promotion, product diversity, store area, store re-visit intent were reviewed. Based on this background, research hypotheses were established. A total of 80 questionnaires were distributed to verify the hypothesis of the study, and 64 were finally used for the analysis. SPSS 24.0 was used for hypothesis verification. The results of this study showed that product quality, perceived product guarantee, product design, and product price had positive influence on product satisfaction. On the other hand, sales promotion, product diversity and store interior were found to have positive influence on store satisfaction. Furthermore, product and store satisfaction were found to have a positive and significant effect on revisit Jewelry Stores.

Target Population과 Product Function의 Matrix 분석을 이용한 High Touch 신제품의 판매예측 방법 (A Method for Forecasting Demand of High Touch Product Using Matrix Analysis of Target Populations and Product Functions)

  • 박원희;김대갑;김기선;이상원;이면우
    • 대한인간공학회지
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    • 제26권1호
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    • pp.79-85
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    • 2007
  • Demand forecasting methods for a consumer product such as TV or refrigerator are widely known. However, sales forecast for a brand new product cannot be estimated using conventional forecasting methods. This study proposes a five-step procedure in forecasting a newly developed product. Step one defines functions in a High Touch product in order to estimate relative attraction of the product to consumer group. In step two, for a comparison purpose, a compatible product that is successfully penetrated into market is selected. Step three breaks a target population into many segments based on demography. Step four calculates relative attraction between the High Touch product and the compatible product. Finally, market penetration rate of the High Touch product is estimated using a bell-shaped diffusion curve of the compatible product. The process offers a method to estimate potential demand and growth pattern of the new High Touch product.

제품 사용데이터를 활용한 제품 열화상태 평가 방안에 대한 연구 (A Method for Evaluating Product Degradation Status Using Product Usage Data)

  • 신종호;전홍배
    • 한국CDE학회논문집
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    • 제18권1호
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    • pp.36-48
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    • 2013
  • In general, the product is used under several circumstances including environmental and usage conditions. According to the circumstances, the product has various performance degradation processes. In order to optimize the lifecycle of product usage, it is important to observe the degradation process and make suitable decisions on product operations. However, there are not much research works in evaluating the degree of product degradation based on product usage data. Recently, due to emerging ICT (Information and Communication Technology) technologies, it becomes possible to get the product usage data. Based on the gathered data, it is possible to analyze the degree of product degradation. The analysis of product usage data can improve product use and product design with advanced decisions. To this end, this study addresses one approach based on FMEA/FMECA method, called PDMCA (Performance, Degradation Modes and Criticality Analysis) for evaluating product degradation status and making suitable decisions.

팜유를 첨가한 천연 바디 폼의 제품개발에 관한 연구 (A Study on the product development of natural body foam which added the palm oil)

  • 성기천;김기준
    • 한국응용과학기술학회지
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    • 제15권4호
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    • pp.27-34
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    • 1998
  • The natural body foam product which palm oil is added to this product, differs from products for clothes and Kitchen detergent, industrial and domestic detergent, and It has a various characteristics as a soft detergent for bath and hair product. Up to now, vidal sassoon product which imports form overseas and sells in our country, increases every year in consumption quantity. The development of this product tested to consider the quality of product in the effect of import transfer. First of all, the experiment of this product tested the fundamental items of pH, foam formation force, the moisture effect of product, the biodegradation degree of product. In case of palm oil, when it was added to this product in 0.25wt%, we could get experiment results that pH appeared in 6.2, foam formation force in product 1wt% solution appeared in 104ml per 30sec, the skin moisture effect of product appeared in incleasing from 82 a.u to 90 a.u within one hour since we have used the product, the biodegradation degree of surfactant appeared in 96.7%. According to the experiment result of product, we could know the fact that it has a high quality in comparison with other products.

Product Database Modeling for Collaborative Product Development

  • Do, Nam-Chul;Kim, Hyun;Kim, Hyoung-Sun;Lee, Jae-Yeol;Lee, Joo-Haeng
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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    • pp.591-596
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    • 2001
  • To deliver new products to market in a due time, companies often develop their products with numerous partners distributed around the world. Internet technologies can provide a cheap and efficient basis of collaborative product development among distributed partners. This paper provides a framework and its product database model that can support consistent product data during collaborative product development. This framework consists of four components for representing consistent product structure: the product configuration, assembly structure, multiple representations and engineering changes. A product database model realizing the framework is designed and implemented as a system that supports collaborative works in the areas of product design and technical publication. The system enables participating designers and technical publishers to complete their tasks with shared and consistent product data. It also manages the propagation of engineering changes among different representations for individual participants. The Web technologies introduced in this system enable participants to easily access and operate shared product data in a standardized and distributed computing environment.

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전자상거래 개인화 추천을 위한 상품 카테고리 중립적 사용자 프로파일링 (Cross-Product Category User Profiling for E-Commerce Personalized Recommendation)

  • 박수환;이홍주;조남재;김종우
    • Asia pacific journal of information systems
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    • 제16권3호
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    • pp.159-176
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    • 2006
  • Collaborative filtering is one of the popular techniques for personalized recommendation in e-commerce. In collaborative filtering, user profiles are usually managed per product category in order to reduce data sparsity. Product diversification of Internet storefronts and multiple product category sales of e-commerce portals require cross-product category usage of user profiles in order to overcome the cold start problem of collaborative filtering. In this paper, we study the feasibility of cross-product category usage of user profiles, and suggest a method to improve recommendation performance of cross-product category user profiling. First, we investigate whether user profiles on a product category can be used to recommend products in other product categories. Furthermore, a way of utilizing user profiles selectively is suggested to increase recommendation performance of cross-product category user profiling. The feasibility of cross-product category user profiling and the usefulness of the proposed method are tested with real click stream data of an Internet storefront which sells multiple product categories including books, music CDs, and DVDs. The experiment results show that user profiles on a product category can be used to recommend products in other product categories. Also, the selective usage of user profiles based on correlations between subcategories of two product categories provides better performance than the whole usage of user profiles.

제품사용설명서의 작성원칙이 소비자의 제품사고예방에 미치는 영향 (The Effect of the Writing Rules of Product User Guide on Consumer Accident Prevention)

  • 서준혁;배성민
    • 품질경영학회지
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    • 제47권3호
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    • pp.509-522
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    • 2019
  • Purpose: The purpose of this study is to analyze how the writing rules of the product user guide affect consumers' understanding of products and the prevention of product accidents. Methods: We surveyed consumers to see how the writing rules of the product user guide help consumers to understand products and prevent product accidents. Results: We derived the importance, necessity, usability, and readability of the principle of making product manuals through analysis of previous research. Usability is the writing rule of the product user guide that the consumer has the most influence on the understanding of product use and the product accident. Conclusion: It is necessary to make product user guide so that consumers can understand the function and safety of products by using video and various image media. Also, It is the obligation to explain all stages of the product and to communicate through the product user guide how to prevent the product accident step by step.

벤처기업의 제품개발 전략 실행과 제품개발 성과간의 관계에서 제품 혁신성의 매개효과 검증 (Exploring the Mediating Effect of Product Novelty of Business Ventures on the Relationship between Product Development Strategy Implementation and Performance)

  • 윤현중
    • 벤처창업연구
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    • 제13권4호
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    • pp.23-34
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    • 2018
  • 본 연구는 벤처기업의 제품개발 전략 실행과 제품개발 성과간의 관계에서 제품 혁신성의 매개효과를 검토하고 있다. 벤처기업의 제품개발과 관련된 기존 연구들은 주로 벤처기업의 기술력에 초점을 맞추어 보유한 기술 수준과 연구개발 투자가 어떻게 제품개발 성과를 증대시키는 지에 주목하고 있으며, 최근 연구들은 조직수준에 형성된 기업가정신이 제품개발 성과에 어떠한 영향을 미치는 지에 대해 논의하고 있다. 비록 벤처기업의 제품개발과 관련된 많은 중요한 논의들이 형성되어 있지만, 제품개발 전략을 실행하기 위한 연구개발 기능 분화가 어떻게 이루어져야 제품개발 성과가 높은지에 대한 논의는 부족하며, 조직수준에 형성된 기업가정신이 어떠한 과정을 거쳐 제품개발 성과를 달성하게 하는지에 대한 설명 또한 부족하다. 이에 본 연구는 한국의 벤처기업을 대상으로 조사한 설문조사 자료를 이용하여, 벤처기업의 연구개발 기능 분화로 나타난 연구개발 부서의 존재와 벤처기업에 형성된 기업가적 지향성이 제품개발 성과에 미치는 정(+)의 효과를 살펴보았으며, Day & Wensley(1988) 모형을 적용하여, 제품개발 전략 실행과 제품개발 성과간의 관계를 제품 혁신성이 매개하는 지를 확인하였다. 한국의 중소 벤처기업을 대상으로 수집한 703개 자료를 분석한 결과, 연구개발 부서의 기능 분화 및 기업가적 지향성 수준과 같은 제품개발 전략 실행이 제품 혁신성에 정(+)의 영향을 미치는 것으로 나타났으며, 제품 혁신성은 제품개발 전략 실행이 제품개발 성과에 미치는 영향을 대체로 매개하여 성과로 연계되는 것으로 나타났다. 특히 기존제품 개발의 경우, 연구개발 부서를 통한 제품개발 전략실행이 제품 혁신성을 높여 제품개발 성과를 높이는 것으로 나타났으며, 신제품개발의 경우 기업가적 지향성이 제품 혁신성을 높여 제품개발 성과를 높이는 것으로 나타났다. 이러한 분석결과는 벤처기업의 제품개발 전략 실행과 제품개발 성과에 관심을 가진 연구자들과 제품개발 전략이 제품개발 성과로 나타나는 과정을 파악하고자 하는 실무자들에게 시사점을 제공할 것이다.

Applying Innovative Model and Optimize Business Management for Product Market

  • liao, Shih-chung
    • 유통과학연구
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    • 제11권3호
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    • pp.13-22
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    • 2013
  • Purpose - Product purpose for optimal values solution for synthesize evaluative criteria and optimize product design values. In addition, product designer has to consider the product design to conform to project, laws and regulations, authentication, from the product design stage. Research design, data, methodology - How to use an evaluative criteria model's imprecise market data by evaluative criteria research design; product mapping relationships between design parameters and customer requirements using product predicted value method. An evaluative criteria model and their associated criteria status, product evaluative criteria model of results. Results - Therefore, after the enterprise product design project analysis, effectiveness and the customer degree of satisfaction must be appraised to obtain the maximum value for the benefit on behalf of the implementation goals, the promotion product level and market competition strength. Conclusions - In multi criterion decision making (MCDM), using its searching software capacity to obtain the optimal solution.

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