• Journal of the Korean Institute of Intelligent Systems
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• v.27 no.1
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• pp.72-78
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• 2017

Prior art search is a core process of technology management performed by inventors and applicants, patent examiners, and employees in the patent industry. As a result of insufficient academic research on a systematic prior art search methodology, the process has been often carried out depending on the subjective judgment of researchers. Previous studies on exploring prior arts based on semantics have also have the risk of underestimating the similarity of major prior arts due to the nature of patent documents where the same technical ideas are expressed in various terms. In this study, we propose an effective prior art search methodology based on hierarchical citation analysis, which provides a clear criterion for selecting core prior arts by calculating weights according to the relative importance of the collected patents. In order to verify the feasibility of the proposed methodology, a case study was conducted to explore the core prior art of one patent in the display field. As a result, 10 core prior art candidates were selected out of the 206 precedent patents.

• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Journal of The Korean Society of Integrative Medicine
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• v.11 no.2
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• pp.61-68
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• 2023

Purpose : In this study, a group art therapy program was applied to mothers who are the main rears of disabled children to confirm its effect by comparing the self-esteem and parenting efficacy of the mothers prior to and after the program. Methods : 17 subjects recruited by using the 2-group prior-after control group study design method were randomly allocated. The study was conducted on 8 subjects in the experimental group for whom an art therapy program is applied and 9 subjects in the control group. The experimental group was subjected to group art therapy lasting 60 minutes once a week. Activity goals and contents were predetermined for each subject for each session, and a total of 10 sessions of the program was applied for 10 weeks. Self-esteem and parenting efficacy prior to and after the program of the subjects were measured by using corresponding self-esteem and parenting efficacy scales. Measurement data were analyzed by using the Mann-Whitney Test. Results : It was possible to observe that the self-esteem and parenting efficacy of the subjects in the experimental group to whom the art therapy program was applied underwent more significant changes in comparison to those of the control group (p<.01). Conclusion : Group art therapy induces social support experiences of group therapy and an improvement of an assertive attitude towards art therapy. Since there was a significant improvement of self-esteem and parenting efficacy in the results of this study when the group art therapy program is applied, it is believed its clinically meaningful application would be possible. In particular, it can be utilized in programs for disabled children in a family unit from the perspective that it improves parenting efficacy, which can impart an affirmative effect not only to the main rear but also to all the family members.

• Journal of Distribution Science
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• v.21 no.3
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• pp.113-121
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• 2023

Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

• Journal of Technology Innovation
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• v.19 no.1
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• pp.177-201
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• 2011

This study is trying to estimate the effect of survey of prior art on the technological performance of national R&D program, with the purpose to enhance understanding on the relationship between utilization of patent information and R&D activities. Patent and Technology Trend Research, one of the survey of prior art which gives the information about existing technology and patent trend to the project team has been carried out since 2005. In this paper, effects which Patent and Technology Trend Research has on the technological performance of national R&D projects are estimated by using multiple regression model considering input factors, characteristics of an agent and supplier of money. The result is that Patent and Technology Trend Research has positive and significant effect on the grant and application of domestic and foreign patent. This result can give an hint that the utilization of patent information make the R&D process efficient and effective.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.129-142
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• 2018

Recently, the number of patent applications have been increasing rapidly every year as the importance of protecting intellectual property rights becomes more important. Patents must be inventive and have novelty. Especially, the novelty implies that the corresponding invention is not the same as the previous invention. To confirm the novelty, prior art search must be conducted before and after the application. The target of prior art search should include not only Korean patents but also foreign patents. Search of foreign patents should be supported by multilingual search techniques. However, a dictionary-based naive approach shows a limitation because some technical concepts are represented in different terms according to each nation. For example, a Korean term and a Japanese term may not be synonym even though they represent the same technical concept. In this paper, we propose a new method to map semantic similarity between technical terms in Korean patents and Japanese patents. To investigate different representations in each nation for the same technical concept, we identified and analyzed pairs of patents those are mutually connected with priority claim relationship. By performing an experiment with real-world data, we showed that our approach can reveal semantically similar technical terms in other language successfully.

• Journal of Distribution Science
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• v.18 no.8
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• pp.47-54
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• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• Journal of the Korean Institute of Educational Facilities
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• v.26 no.3
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• pp.3-13
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• 2019

Purpose: The human body is a chemical laboratory. Artists are exposed to a variety of chemicals in art studio space and the art materials used in the creation contain toxic ingredients, exposing them to a variety of incurable diseases, including cancer. It aims to analyze the problems of the studio space environment and the risks of art materials, which are fundamental causes of the outbreak of incurable diseases, and to derive the direction of specific practices that can reduce the occurrence of incurable diseases by artists. Method: The harmfulness of an artist's creative space is the cause of a disease outbreak, and two primary factors cause it. One is the environmental hazards caused by the use of tools, air pollution, and chemical hazards caused by art materials in the architectural space environment of the studio. Necessary measures are put forward to control disease outbreaks by identifying the status and cause of intractable diseases caused by studies. Result: The plan is urgent for the establishment of safety rules and regular pre-trainthese two factors and analyzing the results of prior research and implementation investigationing, the legal provisions of studio architecture design and the introduction of labelling rules to control the distribution of harmful art materials.

• Journal of Korea Planning Association
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• v.54 no.1
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• pp.108-117
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• 2019

The purpose of this study is to investigate whether the plan reflecting the place in cultural regeneration was implemented and whether it was a change of place in culture through culture analyze. Mullae-dong has changed its urban structure into a textile factory, a manufacturing industry, an ironworks+artistic complex, and the Mullae art factory has been organizing a festival that has been created by artists and residents alike in the Mullae creative village. However, prior to the creation of the Mullae art factory in the social element, self-sustaining programs of Mullae creative villages were derived, but now commercial space is mainly derived. Therefore, it is necessary to plan for coexistence of ironworks, cultural space and commercial space rather than expanding into commercial space. Geumcheon-gu Geumcheon-gu Geumcheon Art Factory has become an integrated complex where various industries coexist in industrial complex. Geumcheon Art Factory also holds an artist support program every year and actively works as an international creative exchange center in Seoul. However, programs that act as a mediator are not implemented since 2014, and the Open Studio stops once a year. Therefore, Geumcheon-gu needs to expand programs that can include local programs and programs that can be combined with local cultural media.

• International Journal of Contents
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• v.18 no.2
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• pp.58-67
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• 2022

As the Internet rapidly evolves, online learning has emerged as the third largest scenario in the field of education. Online education, different from the two traditional learning scenarios of the school and society, is characterized with broader learning types and higher freedom. In today's post-pandemic era, art education, which relies on face-to-face teaching, is of particular significance to expand online education methods. Based on the UTAUT model, this paper posits seven hypotheses about the willingness to continue learning in online art education. After collecting valid data through a questionnaire, a detailed empirical analysis was conducted via SPSS and AMOS. The results of empirical analysis show that less than half of the respondents had experienced the online art education, mirroring that this is a market worth developing. Based on the findings, learning habit does not significantly impact art learners' willingness to continue learning online. This result and other verified hypotheses are detailed in the discussion part of this paper. This study proves that UTAUT can better explain user behavior than the traditional information system model prior to the improvement, and also has strong explanatory power in the field of art education. The conclusion also posits some operational suggestions from the perspective of practitioners in this field, thereby providing a theoretical basis for art education practitioners.