• 제목/요약/키워드: Price Pattern

검색결과 363건 처리시간 0.025초

항공장비 외주정비체계 개선방안 연구 (A Study on the Improvement of Aircraft Contract Maintenance System)

  • 서성철;박승환
    • 한국국방경영분석학회지
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    • 제30권2호
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    • pp.96-107
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    • 2004
  • This paper deals with $\ulcorner$Requirement Decision Model for Repair Parts supplied by the Government$\lrcorner$ which is to reduce Aircraft Contract Maintenance Cost. It aims to find solutions to the fundamental problems of the Aircraft Contract Maintenance System. Under the current Aircraft Contract Maintenance System, it is hard to forecast the exact demand of repair parts, so support rate of Repair Parts supplied by the Government is restricted under 50 percent. It is inevitable to purchase Repair Parts from the firm with much higher price than those of Government source. However, absence of fixed demand pattern makes it difficult to improve accuracy of demand forecast. As a solution to these problems, this model prevents a cost increase due to the unit price difference between Repair Parts supplied by the Government and Repair Parts purchased by the Firm. It also reflects demand characteristics of each repair part, and prevents continual stock increase by setting an upper limit on the amount of Repair Parts supplied by the Government. The effectiveness of this model is verified by empirical analysis using the latest raw data. By applying this model to real situation, we expect to reduce about 4 billion won every year.

소도시 주부의 과일과 채소에 관련된 행동과 태도에 관한 연구 (Attitudes and Behaviors Related to Fruit and Vegetables among Housewives in the Small City)

  • 진영희
    • 한국식생활문화학회지
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    • 제15권3호
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    • pp.175-188
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    • 2000
  • This study was to investigate the consumption pattern, behaviors, and motivational attitudes related to fruit and vegetables. Data were collected from 344 mothers whose children were attending an elementary school and a middle school in Kimcheon. The average vegetable expenses were under 10,000 won per week. The frequency of purchasing vegetables was 2-3 times a week. Housewives usually bought the vegetables at local markets and grand shopping centers. As for buying vegetables, housewives considered the organic vegetables, preference, price, and nutrition in order. In the family, the vegetables were favored by husbands most and by sons least. The average fruit expenses were under 10,000 won per week. The frequency of purchasing fruit was 2-3 times a week. Housewives usually bought the fruit at local markets and grand shopping centers. As for buying fruit, housewives considered preference, price, and nutrition in order. The fruit were favored by all members most and by husbands least. Housewives identified barriers to increasing vegetables and fruit consumption, including preference for other foods, lack of availability, cost, and time and effort to prepare. Several implications for nutrition interventions were suggested. First, a key motivation for these women was eating healthy food when they are pregnant, suggesting a persuasive appeal to use in interventions. Second, review of the women's current behaviors led to an identification of four specific behaviors that had the most potential for increasing overall consumption. Finally, the findings suggested ways in which nutrition interventions could address each of the barriers identified.

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서울지역 성인들의 건강보조식품 섭취실태에 관한 연구 (The Experience of Health Food Usage for Adults in Seoul)

  • 유양자;홍완수;윤선주;최영심
    • 한국식품조리과학회지
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    • 제18권2호
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    • pp.136-146
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    • 2002
  • This study was performed to find out the patterns of health food usage among the adults residing in Seoul. The majority of respondents were female (72.2%), who were 40∼49 years old (42.2%), and 53.4% had college education or over. Of the 618 respondents surveyed, more than half (56.3%) was found to take health food. The respondents responded that the most important factors for maintaining healthy body were proper eating habit (4.38 out of 5), and good rest and enough sleep (4.38). Depending on the general characteristics and the age of the subject, there were significant differences in the usage and the kind of health food, respectively Probiotic beverage was the most frequently used by the age group of 20's due to its affordable price. The most popular health food items were ginseng, herbal medicine, and animal protein. The main reasons for taking health food were to maintain health (49.7%) and to recover from the fatigue (22.6%). When selecting health food, they considered side effect, effectiveness, cleanliness, reliability of company and price. The motivation for purchasing health food came from family members and relatives (45%), subjects themselves (27%), and commercial advertisement (10%). Pharmacy and health food store were the popular places for purchasing them.

농가생활(農家生活) 및 영농여건변화(營農與件變化)에 관(關)한 사례조사(事例調査) (A Case Study on Changing Conditions of Farm Household Economy)

  • 신용인;강재철
    • 농업과학연구
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    • 제17권1호
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    • pp.65-75
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    • 1990
  • This study is purposed to examine how fanner's living conditions and managements have been improved during the last five years(1985 through 1989) on the basis of the information got from the sample survey of 30 farm households chosen in Galma-ri, Buseok-Myeon, Seosan county, Chungnam province. The followings are major results of the study. (1) There have been much improvement of kitchen facilities and increasing number of cultural goods, but not much in the condition of sanitation facilities. (2) The size of farm warehouse and stall have been greatly enlarged and there has been large variation in the heads of big animals such as cattle during the surveyed period. This may reflect the facts that farm managements become more diversified and commercialized. (3) It is shown that fanners more voluntarily accept new fanning techniques about their concerning crops. Also there have been rapid changes in the pattern of upland cropping system, adjusting to the commercialization of agriculture. (4) Currently, fanners tend to react to the price signal of market system more sensitively than before. Accordingly, agricultural income structure is varied subject to price fluctuation in the short run period.

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스노우보드 웨어에 대한 착용 실태조사 연구 (Research on the Actual Condition of Snowboard Wear)

  • 류신아;박길순
    • 복식문화연구
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    • 제11권5호
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    • pp.721-736
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    • 2003
  • As for the purposes of the research: First, on the wearers of snowboard wear on the market, I intend to investigate contents related with purchase, price, brand, style, etc., and grasp requirements and complaints. Second, I intend to know the evaluations of users according to itemized questions on the snowboard wear on the market. Third, I like to provide basic materials by investigating itemized requirements for the development of snowboard wear. On the male & female snowboarders on a skiing ground, I carried out a preliminary investigation in December, 2001, and a main investigation from January to February, 2002. The results are as follows: 1. Many of them purchased imported quality goods, and the rate purchase was high between 20~25 year. Loose two-piece suits of different colors were preferred. The most uncomfortable part proved to be a neck part. 2. The degree of general satisfaction with the snowboard wear on the market was 4.60. And in terms of itemized evaluation, dissatisfaction was found in Clothing construction, facility of laundry and handling, price and brand rather than in style, fiber composition and tactile sensation. 3. In the investigation of the requirements in case of snowboard wear development, the most common requirement was the facility of action. I believe this should be met by study on the choice of pertinent margin and the pattern development.

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주거지역에 따른 청소년 내 하위집단들의 복식문화 연구 (A Study on the Culture of Clothing of Subgroups among Adolescents by Residence)

  • 남궁윤선
    • 한국의류학회지
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    • 제23권5호
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    • pp.623-634
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    • 1999
  • The purpose of this study is to explore the culture of clothing of subgroups among adolescents by residence. In this research informants were selected by selective sampling and ethnographic methods such as field work depth interviews and open-ended descriptions were employed to interpret their culture of clothing. The results were followed. First our adolescents enjoyed the popular song as leisure and these popular culture was their inspiration source of style. Second adolescents were grouping the Kang-Bouk and the adolescents group preferred the style of popular singers and the Kang-Nam adolescents group preferred the musical competence of singers and specific type particularly Hip-Hop style. And in acception pattern of fashion style the Kang-Bouk groups accepted the recent fashion style continuously and wanted to be striking while the Kang-Nam groups accepted the various Hip-Hop styles and sought to comfort and suitability of that style. Third to consider the connotations of marketing the Kan-Bouk groups shopped on the street perceived as fashionable among peer groups and sought to the lower price but the Kang-Nam groups used the shops selling their original ip-Hop style without regard to the price and sites. Although there existed a two years' difference between the first and the second research(1996-1998) subgroups among adolescents according to the residence have had their own culture of clothing constantly. And a segmentation tendency by clothing behavior within the same adolescent generation is revealed more visibly.

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이미지에 따른 패션 및 메이크업 스타일 연구 - 대전과 경기지역 대학생을 중심으로- (A Study of Fashion and Makeup Style based on Image -focusing on Daejeon and Gyeonggi University Students-)

  • 차수정
    • 패션비즈니스
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    • 제20권4호
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    • pp.96-109
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    • 2016
  • This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

A New Growth Strategy of Entrepreneurial Designer Fashion Enterprise (DFE) in Korea

  • Yun, So Jung;Choo, Ho Jung
    • International Journal of Costume and Fashion
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    • 제18권2호
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    • pp.65-83
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    • 2018
  • The purpose of this study was to explore the dynamics of the newly emerging designer fashion market and examine how startup designers reacted to the tension between creativity and business, and how they grew within such dynamics. In-depth interviews were conducted with 22 DFE entrepreneurs and 7 fashion industry experts. The grounded theory was used to analyze data and yield results. Korean new generation of DFEs, attracted by the growing online market opportunities are directly distributing through online channels, targeting the millennial consumers who are pursuing new values at new distribution channels. They show new growth pattern, start with a few key items in the middle and lower price segments, then upscale their design, quality, and price. This study further investigated designers' enterprise orientation shift, which was explored by Mills. Some creativity-oriented designers encountered difficulties in the orientation shift, while designers who demonstrated business characteristics from the startup stage restored the balance by trying to improve both creativity and business. This study discovered a new way for the designer to enter the growth stage. This growth approach is one of the success strategies applicable to designers launching a brand on online platforms in the global market.

친환경농산물가공식품 소비의향 수준별 지불의향금액 분석 (An Analysis of the Amount of Willingness to Pay for Environment-friendly Agricultural Processed Foods by the Level of Consumption Intention)

  • 정학균;한재환
    • 한국유기농업학회지
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    • 제26권4호
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    • pp.543-558
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    • 2018
  • The purpose of this study is to analyze the amount of willingness to pay for environment-friendly agricultural processed foods by the level of consumption intention. To accomplish the objective of the study a consumer survey was conducted for quantitative analysis regarding consumption pattern. The ordered-probit selection model, Heckman-type two-stage method was employed for an empirical analysis on determining the amount of willingness to pay. The estimation results showed that in the case of consumers who are to keep their consumption at the present level, those with high quality contentment compared to price, brand contentment, and purchasing chiefly in the special store, have the higher amount of willingness. The estimation results also showed that in the case of consumers who are to increase their consumption, those with high quality contentment compared to price, brand contentment, certificate contentment, and having family members who suffer from diseases such as atopy, cancer, diabetes, high blood pressure, have the higher amount of willingness. Therefore For those who are to increase their consumption, enhancement of quality, enhancement of contentment with certificate, promotion are useful to increase the amount of willingness to pay.

Analysis of Value System of Sportswear Brand Shopper according to Crossover Shopping Pattern: Webrooming and Showrooming

  • Kim, Young-Man;Byun, Kyung-Won
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권4호
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    • pp.181-188
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    • 2022
  • The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.