• 대한가정학회지
• /
• 제46권5호
• /
• pp.63-71
• /
• 2008

The purposes of this study were (1) to analyze the absolute and relative importance of tourists' choice attributes of restaurants and (2) to compare tourists' choice patterns with the prediction of restaurant operators in the tourism provinces of Gangwon-do, Empirical data for this study were collected from the 77 tourists and 66 restaurants operators. The attributes and attribute levels for the hypothetical profiles were decided from a focus group interview and 15 profiles were selected from fractional factorial designs. The SPSS/WIN 12,0 conjoint procedure was used to calculate the utility scores and simulate the profiles, According to the analysis on the relative importance of tourists' choice attributes of restaurants, food taste was the most important attribute(36.9%), followed by facility cleanliness(28.5%), dishes cleanliness(24.5%), price(19.3%) and service(18.3%). The tourists' ratings of the importance of the individual attributes differed from the ranking of the relative importance of the same attributes as derived from the conjoint analysis. The operators rated dishes cleanliness(27.6%) as also important, followed by food taste(27.7%), in choosing a restaurant Tourists' preference and operators' prediction of hypothetical profiles showed significant difference in L(p < .05), O(p < .01), M(p < .05), and H(p < .01) restaurants. Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of tourists' restaurant choice decision process and measure the latent needs of tourists in the tourism provinces.

• 복식문화연구
• /
• 제7권6호
• /
• pp.54-67
• /
• 1999

The purpose of this study were (1) to segment the female college students according to apparel shopping orientation and (2) to create a profile for each group with regard to impotance of store attributes, use of information sources, and self-image. The questionnaire were administered to the female college students living in Seoul and data were analyzed by frequency, percentage, factor analysis, cluster analysis, one-way ANOVA(analysis of variance), and MANOVA(multivariate analysis of variance). By cluster analysis of apparel shopping orientation factors, four groups are identified : (1) highly involved apparel shopper (44.34%), (2) brand-loyal shopper (24.43%), (3) planned / practical shopper, and (4) apathetic shopper (18.10%) Four groups were then compared through MANOVA on importance of store attributes, use of information, and self-image. Significant differences were found among four groups on three variables. In general. highly involved shopper tend not to be price conscious, enjoy shopping and use the information sources most actively and apathetic shoppers tend to be indifferent to apparel shopping and do not actively use the information sources.

• 대한가정학회지
• /
• 제33권1호
• /
• pp.61-70
• /
• 1995

The purpose of this were 1) to classify patronage consumer of outlet store related to types of outlet store, 2) to investigate differences among groups in 4 variables(importance of store attributes, shopping orientations, and the use of information source, demographic variables). The questionnaire was administered to 344 women living in Seoul, and the methods used to analyze the data were Frequecy, Factor analysis, ANOVA, F-test, and X2 test. The results were as follows: 1) outlet store consumers were classified into 3 patronage group: patronage group of outlet store for imported licence brands, for domestic brands, and for famous brands in off-price store system. 2)There were some significant differences among 3 groups. Those who patronize outlet store of imported licence brands were most likely to give importance on exclusiveness of store, to be brand loyal/conscious, not to enjoy classical style, to use information of fashion publications/TV, observations, and to be highly educated.

• 한국의류학회지
• /
• 제33권7호
• /
• pp.1086-1097
• /
• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

• 한국의류학회지
• /
• 제19권1호
• /
• pp.104-114
• /
• 1995

The purpose of this study were 1) to classify the consumer of outlet stole according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, 1-test, $x^2$ test and content analysis. The results were as follows 1) outlet store consumers were classified into patronage group(n= 71) and non-patronage group(n=87). 2) There were some significant differences between patronage group and non.patronage group in 6 variables. Those who patronize outlet store does not count on the exclusiveness and the convenience of the store, enjoy common style in fashion, are price-conscious and lower in income. 3) Marketing implications were discussed according to the result of content analysis.

• 대한가정학회지
• /
• 제36권1호
• /
• pp.117-128
• /
• 1998

This study examined the relationships between textile fiber preference(natural, synthetic, blended) and the perceived importance of textile properties, knowledge of textile fibers and demographic variables, focused on children's outdoor clothing. Subjects were 291 mothers with preschool children. Data were collected using a self-administered questionnaire and analyzed using analysis of variance and crosstabulation analysis. The results indicated that; (1)preference of fiber was significantly related to the perceived importance of textile fiber properties concerning flame resistance, absorbency, and hand. (2)blended fiber preference group had more knowledge on textile fibers than the other groups. (3)preference of fiber was significantly related to the perceived differences of textile performance characteristics in comfort. (4)None of demographic variables influenced textile fiber preference. (5)No difference in price consideration was found between the textile fiber preference groups.

• 한국조경학회지
• /
• 제32권4호
• /
• pp.21-27
• /
• 2004

This study aims to analyze the frequency of the use of internet web sites for information on landscape trees, and to suggest an improved direction for internet information content concerning of landscape trees. 10 areas of 5internet web-sites that are presented by an internet search with Yahoo Korea, Empas and Naver were studied for their importance and satisfaction degrees by landscape architects who use them. The users recognized the importance of the contents of the internet web-sites for landscape trees, but were not satisfied with it. It was proposed that the web-sites should provide higher quality information on the growth history, price, shipping and handling, payment and the place of origin. Especially, the paper proposes that web-sites should more aggressively utilize information on the quality of landscape trees such as tree forms, trimming states of roots, etc.

• 통상정보연구
• /
• 제16권4호
• /
• pp.307-330
• /
• 2014

본 논문은 한 중간 FTA 협상 타결을 앞두고 중요한 의제로 등장하고 있는 기술무역장벽의 규모 추정을 위하여 전통적인 가격차(Price Wedge) 모형을 응용하여 한 중간 TBT 규모를 실증적으로 추정하였다. 본 연구에서는 World Bank의 9개국 HS 코드와 JETRO의 AIO 코드를 결합하여 TBT 추정에 활용한 바, 개별 국가나 개별 산업분석의 틀을 넘어 주요 9개국 제조업 전산업으로 분석의 대상 범위를 확장하여 실증분석에 활용하였다는 점에서 연구의 가치가 높다고 하겠다. 실증분석 결과 중국의 수출품에 대한 한국의 TBT 상당액 상위 품목과 무역비중 상위품목이 유사하다는 점에서 TBT의 중요성을 확인할 수 있었다. 또한 한국과 중국 양국이 서로에게 공통적으로 큰 TBT를 부과하는 품목들의 경우 중국이 한국에 부과하는 TBT가 한국이 중국에 부과하는 TBT에 비해 규모가 매우 크다는 점에서 향후 중국과의 FTA 협상에서 TBT에 대한 적극적 대응 필요성을 시사한다고 하겠다.

• 유통과학연구
• /
• 제15권4호
• /
• pp.41-57
• /
• 2017

Purpose - With the growth of the duty free shop field and an increase in the executive interest in it, it becomes necessary to examine if PBZ (1988) SERVQUAL could be applied to duty free shop service reflecting on this increased interest and the importance of marketing strategy alternative managing multinational customers. Therefore, the present research focused on the comparison of Korean and Chinese consumers. We examined how service quality would affect relationship quality and customer loyalty. Research design, data, and methodology - Surveys were distributed to 235 Korean and 220 Chinese consumers who have visited a Korean duty free shop. We analyzed frequency analysis, mean difference analysis, and reliability analysis, exploratory factor analysis, confirmatory factor analysis, structural equation model analysis, and multi-group analysis. Results - First, perceived tangibles, responsiveness, empathy, assurance, price benefits, product diversity, and IT convenience of duty free shop service all appeared to be positive effect on customer satisfaction; at the same time, only tangibles, responsiveness, empathy, assurance, and price benefits positively affected customer trust. Secondly, customer satisfaction and trust that are the components of the relationship quality appeared to be positive effect on customer loyalty. Thirdly, customers' satisfaction was found to play a full mediating role effect among all of the service quality factors with customer loyalty; however, customer trust was found to have the mediating effects only with tangibles, empathy, assurance, and price benefits. Fourthly, we found a difference between how service quality influences relationship quality and how service quality influences customer loyalty as a function of different nationality. As a result, it appeared that price benefits and IT convenience affected customer satisfaction more among Koreans than among Chinese. Finally, it appeared that customer satisfaction and trust affected customer loyalty more among Chinese than among Koreans. Conclusions - The results of this study contribute to the theoretical knowledge, but also provide strategic alternatives to enhance differentiation, international competence of enterprises led by duty free shop and service quality improvement and customer loyalty of enterprises are drawn as a foundation for constructing international customer relationship in future global era.

• 한국생활과학회지
• /
• 제15권4호
• /
• pp.659-667
• /
• 2006

The purpose of this study is to identify the combinated factors of leaf mustard kimchi which confer the highest utility on tourists, and to establish the relative factors of importance in terms of tourists' contribution to total utility to their tour purpose. Conjoint model, $X^2$ analysis, Max. Utility model, BTL model, Logit model, K-means cluster analysis, and one-way ANOVA analysis are used for this study. The findings from this study are as follows: First, the Pearson's R and Kendall's tau($\tau$) statistics shows that the model fits the data well to the tourists' visit purpose. Second, when they choose a sightseeing place, tourists' taste for food renowned in the local area is a very important factor. Third, the leaf mustard kimchi some tourists most prefer has light red color and mild taste, and they buy it in a shaped packing, at a cheap price and directly at the kimchi factory. The leaf mustard kimchi the other tourists most prefer has light red color and highly pungent taste, and they buy it in a shaped packing, at a cheap price and directly at the kimchi factory. Fourth, by the results of BTL model and Logit Model analysis, some tourists most prefer an experimental model of leaf mustard kimchi which has light red color and mild taste. They want to buy it in a shaped packing, at a cheap price and directly at the kimchi factory. The other tourists most prefer an experimental model of leaf mustard kimchi which has light red color and highly pungent taste. They want to buy it in a shaped packing, at a cheap price and directly in the kimchi factory. Finally, the writer hopes this study will provide the kimchi marketers with some insights into the types of popular leaf mustard kimchi designs that could be successfully developed.