Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 19 Issue 1
- /
- Pages.104-114
- /
- 1995
- /
- 1225-1151(pISSN)
- /
- 2234-0793(eISSN)
A Study on the Shopping Orientations, Importance of Store Attributes and Use of Information Sources for Outlet Store Patronage Consumers
상설할인 매장 애고 소비자의 구매성향, 상점속성 중요도 및 정보원 이용 연구
Abstract
The purpose of this study were 1) to classify the consumer of outlet stole according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, 1-test,
Keywords