• Journal of Korean Society of Transportation
• /
• v.22 no.6
• /
• pp.89-99
• /
• 2004

The purpose of this study is to evaluate the value of information on Bus-Route concerning on the User's Individual value. The value of information is estimated with the price of time saving by using the information. The price of unit time for each user is applied to convert the saving time to the cost. To estimate the user's expense from origin to destination the previous model is modified. Bus-travel cost is estimated with variables such as bus-travel time, bus-interval, bus-fare, and the price of walking distance. In this study, to estimate in-vehicle time the bus-travel time model is developed based on the spatial characteristics distinguished by three types of circular-road in the network of Daegu Metropolitan area. For the case study, a set of the origin and destination is selected as Dalsu-gu District Office and East Daegu Train Station respectively. There are several bus-routes which can be used as direct or transferable bus-routes selected. The study showed that when the value of time for individual users is \1,738/hr, there is no benefit to using information of transferable bus-routes. It also showed that the more discount rates of bus fare is increased, the benefit to using information of transferable bus-routes is increased, and that the lower value of time is, the benefit to using information of transferable bus-routes is increased.

• Fashion & Textile Research Journal
• /
• v.7 no.2
• /
• pp.218-224
• /
• 2005

The purpose of this study was to investigate the infiluence of positive and negative word-of-mouth informations on visiting intention of hairshop customers. Data were collected from 342 adult females and analyzed by using frequencies, factor analysis and regression utilizing SPSS/PC+. The results showed that positive word-of-mouth informations such as shop employees' skill/attitudes, physical benefit, comfortable facilities, time saving/consistent service, kindness and rational price had influence on the visiting intention of hairshop customers. The negative word-of-mouth informations that consumers had experienced using hairshop were categorized as untrustworthy face-to-face customer management, non-customer service oriented mind, and unskilled employees/inefficient hairshop environment. The negative word-of-mouth informations had no effect on the visiting intention.

• The Journal of Korean Medicine
• /
• v.29 no.2
• /
• pp.41-46
• /
• 2008

Objective: To build a basis of strategy for development of herbal drug as a preventive medicine during dynamic innovation of Korean Oriental medicine. Methods: Via telephone interview, 101 subjects prescribed with deer antler were asked to provide us their reflections about five topics: points of satisfaction, physical improvement, improved symptoms, annual times of taking restorative herbal medicine, and aspect of complaints about taking the herbal drugs. Results: Around 68% of subjects usually take a restorative herbal medicine with deer antler less than once per year. 63% of subjects were satisfied with herbal restoratives. They answered the physical energetic feeling (52%) as the most benefit while expensive price (43%) as the most frequent complaint. Conclusion: Scientifically designed restorative herbal medicine needs to be developed for competitiveness of Korean Oriental medicine as a preventive medicine. In addition, more reasonable price and confirmative data for safety and quality control should be equipped in Korean Oriental medical market.

• Proceedings of the KIEE Conference
• /
• 2006.07a
• /
• pp.418-419
• /
• 2006

After electricity power industry restructuring, "Long term power development plan", setting up by government, is replaced by "Basic plan of electricity supply and demand". In this basic plan, one of the most important factors is assessment of appropriate capacity margin. The benefit of GENCO is decided by the market price, and the price is largely affected by the level of reserve margin. As a consequence, appropriate reserve margin is determined by market power. However, Cost Based Pool(CBP) is a limited competitive market, and government policy for supply and demand is very important factor or reserve margin determination. This paper points out issues about existing reserve margin assessment method which is used in basic plan and suggests improved assessment method. In the case study, capacity margin is calculated by proposed assessment method and result shows the advantages of suggested method.

• The Transactions of the Korean Institute of Electrical Engineers A
• /
• v.52 no.6
• /
• pp.333-339
• /
• 2003

Competition among electric generation companies is a major goal of restructuring in the electricity industry. In electricity market, a huge volume of commodities will be traded through competitive bidding. The choice between uniform and pay-as-bid pricing for electricity auction has been one of most important issues in deregulated electricity market. This paper proposes a constrained Bertrand model for analyzing the electricity auction market of price competition model. The issue of the two pricing rules of uniform and pay-as-bid is studied from the viewpoint of consumer's benefit. This paper also shows that transmission congestion depends on the pricing mechanism. Pay-as-bid pricing gives less possibility of transmission congestion by price competition, and less burden to consumers in the simulation results.

• Proceedings of the KIEE Conference
• /
• 2003.07a
• /
• pp.661-663
• /
• 2003

Electric generation cost in district Heating CHP system has close relationship with the level of heating price. So far, the calculation of CHP generation cost has been based on cost recovery system in which revenue requirement deducted the revenue from heating-sales. The restructuring of electricity industry determines the market-clearing price every hour and made it impossible that the loss due to the above market cost can be attributed to the generation cost. Hence, the loss is compensated by energy subsidy program in public benefit charge. This analysis derives an efficient action plan for future subsidy program.

• Journal of Forest and Environmental Science
• /
• v.34 no.1
• /
• pp.24-30
• /
• 2018

In Botswana, mopane worms are widely harvested for household consumption. They are also traded for income generation. Urban based entrepreneurs' source mopane worms from rural areas to sell. The price of sourcing mopane worms from the harvesters has increased quite incredibly in villages. However, there is dearth of academic studies on the commercialisation of mopane worms in Botswana. This paper uses primary data collected from multiple sources to investigate the factors influencing the prices of mopane worms. Data collection involved administration of questionnaires to purposively selected harvesters in four campsites in the Central District, focus group discussions at each campsite and key informant interviews. The results show that there is declining population of mopane worms. The decline is attributable to such factors as over-harvesting and climate change which are the main factors influencing the price of mopane worms. In addition to physical scarcity of mopane worms, institutional weaknesses exist in the study area. The Agricultural Resources Conservation Act is ineffective and the majority of the harvesters are unaware of its existences. It is recommended that the regulations on the harvesting of mopane worms be reviewed. In order to benefit harvesters, mopane worms should be processed to add diversified economic value to rural communities.

• The Korean Journal of Food And Nutrition
• /
• v.20 no.4
• /
• pp.501-508
• /
• 2007

With the goal of searching for the ways to help market traditional beverages as take-out products, this study conducted a survey over men and women over 20 years of age in Seoul and Gyeonggi Province. Their perceptions of importance in choosing traditional beverages and conventional drinks were examined for difference. As a result, taste, reliability, health, flavor, and price were important at general beverage, while taste, health, flavor, reliability, price, and color were in choosing traditional beverages. The participants mentioned recovery from fatigue as the most favorable added feature of traditional beverages, which was followed by beneficial for adult diseases and facilitating digestion. Their preferences toward using them to satisfying a sense of hunger was relatively low. The participants preferred price range was $3,000{\sim}3,500$ won, their favorite ingredients were functional ones, and their favorite shop design was a traditional style. It seems that the marketability of traditional beverages as take-out products is high. The promotion and development efforts should involve marketing to women, differentiation strategies from other drinks, a graceful image, reliable drinks, and additional functions such as recovery from fatigue and can benefit adult diseases.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.10
• /
• pp.63-71
• /
• 2020

In this paper, we propose the new time-varying coefficient GARCH-in-Mean model. The benefit of our model is to allow the risk-return parameter in the mean equation to vary over time. At the end of 2019 to the beginning of 2020, the world witnessed two shocking events: COVID-19 pandemic and 2020 oil price war. So, we decide to use the daily data from December 2, 2019 to May 29, 2020, which cover these two major events. The purpose of this study is to find the dynamic movement between risk and return in four major oil markets: Brent, West Texas Intermediate, Dubai, and Singapore Exchange, during COVID-19 pandemic and 2020 oil price war. For the European oil market, our model found a significant and positive risk-return relationship in Brent during March 26-April 21, 2020. For the North America oil market, our model found a significant positive risk return relationship in West Texas Intermediate (WTI) during March 12-May 8, 2020. For the Middle East oil market, we found a significant and positive risk-return relationship in Dubai during March 12-April 14, 2020. Lastly, for the South East Asia oil market, we found a significant positive risk return relationship in Singapore Exchange (SGX) from March 9-May 29, 2020.

• Journal of the East Asian Society of Dietary Life
• /
• v.20 no.5
• /
• pp.812-822
• /
• 2010

This study explored choice attributes in specially coffee shops and examined the relations between choice attributes and positive emotions customers felt in specially coffee shops. The study also attempted to find differences in choice attributes and positive emotions according to general characteristics of customers and coffee-drinking behavior. Measured items were derived from preliminary interviews and a literature review. Questionnaires were distributed to customers in Seoul who had visited a specially coffee shop in the last 3 months. The derived factors of choice attributes were 'taste of coffee and atmosphere', 'brand', 'price benefit', 'pleasant space', and 'coffee itself. Among those, the two factors 'taste of coffee and atmosphere', and 'brand' had a statistically significant influence on positive emotions of customers. This implies that specially coffee shop customers have primarily emotional rather than utilitarian motivations. Therefore, to better satisfy customers' desires, more effort is needed to improve the physical environment in coffee shops. Female and younger customers showed higher perception of price benefits than others did. The perception of price benefits and pleasant space mainly varied by the location of coffee-drinking and frequency of visiting specially coffee shops. Further differences in positive emotion according to general characteristics and behaviors of having coffee also discussed.