• 대한교통학회지
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• 제28권6호
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• pp.147-158
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• 2010

교통부문 온실가스 저감과 도로의 경쟁력 강화를 위해 교통정보 제공을 통한 수요분산의 관심이 높아지고 있다. 그러나, 이를 위해서는 효율적이며 효과적인 정보제공전략 수립과 운전자 경로전환 행태와 영향요인들에 대한 연구가 선결적으로 필요한 바, 본 연구에서는 도로의 소통상황을 포함한 주행여건과 운전자의 정보매체 선호특성을 고려하여 경로전환 판별모형을 개발하고자 하였다. CART 분석을 이용한 집단구분에서는 주행여건에 따라 3개 군집으로 분류되었으며, 통계적으로 유의하였다. 그리고, CHAID 분석을 통해 경로전환에 영향을 미치는 주행여건과 선호매체 요인들을 통계적으로 유의한 집단으로 구분하여, 경로전환에 영향을 미치는 주요 요인을 파악하였다. 마지막으로, 판별분석을 통해 주행여건과 선호매체가 경로전환에 미치는 영향정도를 파악하고, 경로전환 예측 판별모형식을 개발하였다. 판별모형식 구축 결과, 경로전환은 주행여건에 더 많은 영향을 받는 것으로 나타났으며, 전체 판별적중률(Hit Ratio)은 64.2%로 도출되어 본 판별식은 일정수준 이상의 높은 판별력을 가지고 있었다.

• 한국의상디자인학회지
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• 제16권3호
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• pp.33-48
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• 2014

Based on the advent and dissemination of new developments concerning information & telecommunications technology, web services have brought new paradigms into society, thus facilitating the birth and evolution of various service industries to society as a whole. This study is aimed at investigating the expansion of the first Birthday party culture and design examples of the first Birthday partywear appearing in social media, through an inquiry into the communication functions inherent in social media. Also, the development of the first Birthday partywear designs for women aged 20 to 30 years was accomplished by categorically analyzing design characteristics in preferred fashion styles uploaded and shared within online childcare communities. First, it can be concluded that due to the bidirectional flow of information between corporations and consumers occurring from the expansion of social media, the entire structure of the market is undergoing great changes. Next, the need for the supply of professionalized the first Birthday partywear can be proved by the influx of party planners and caterers into this new industry. Third, Through a categorical analysis of these 523 photos, elegance style was the most preferred while classic and romantic styles followed. Last of all, 5 pieces of partywear reflecting contemporary consumer lifestyles which focus on 'enjoying one's own life' were created under the concept of 'Romantic chic'. The created designs aim to present a style which follows the predominant trend of elegance, classic and romantic, whilst keeping sensitivity in moderation. In this context, this study has aimed to present fundamental research data in the field of online the first Birthday partywear, through the development of the first Birthday partywear design based on the first Birthday party consumer characteristics gleaned from various forms of social media.

• Archives of Plastic Surgery
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• 제37권4호
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• pp.351-360
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• 2010

Purpose: As the influence of mass media increases, the general standard of attractiveness or beauty of a face also changes. The primary purpose of the study is to find out the factors of the attractive and beautiful face recognized by public. Methods: We picked out standard model photography and operated with Adobe$^{(R)}$ Photoshop$^{(R)}$ and Monariza$^{(R)}$ virtual plastic surgery program. The contour of face, eye, nose, forehead, zygoma, chin and proportion of upper, middle, lower face were changed. The interview survey was conducted through structured standard photo for 310 respondents. That was utilized in the final analysis. Multiple regression analysis was executed by SPSS 12.0. It was used to deal with statistical data and all the other necessary analysis. Results: According to general characteristics of the respondents, many differences were found in preferred face and facial aesthetic subunits. The younger generation preferred the lozenge and inverted triangle shape contour. The respondents over 40 of age preferred the egg shape contour. In chin and zygoma contour, the respondents at the age of 20 preferred distinctly small chin and relatively small lower face. On the other hand, the respondents over 40 of age preferred the wide zygoma relatively. In the proportion of upper, middle, lower face, 51.0% of respondents answered 1 : 1 : 1. If they want to have an aesthetic operation, they preferred protruding forehead. Also they preferred the small chin and V-shaped chin in frontal view. Conclusion: Many respondents preferred to have a plastic surgery for the better facial subunit. The statistical evidence from this study suggests that the harmony and balance of facial aesthetic subunits make attractive and beautiful face.

• 경영과학
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• 제25권1호
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• pp.123-138
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• 2008

Recently, DMB service markets experience a rapid change with terrestrial DMB test-broadcasting for the nation-wide coverage and paid interactive data broadcasting being offered utilizing TPEG and BIFS technologies. This warrants a reexamination of a consumers' adoption intentions for DMB service. This paper uses a survey data set to analyze DMB adoption intentions and the choice between terrestrial DMB and satellite DMB services according to preferred contents and other media usage characteristics. Empirical results show that consumer who prefer TV, music, and movie contents are more likely to adopt DMB service, whereas consumers with high intentions for HSDPA subscription are less likely to adopt DMB service. This implies that continuing development of killer application and the analysis of substitutes or complements of other media are crucial for the increase of DMB adoption intentions. It is found that the more consumers prefer sports, movies and entertainment/game and put higher values in the quality of the contents, the more likely they adopt satellite DMB service. Meanwhile, the more consumers prefer TV, drama and news contents, and are sensitive to the subscription fees, they are more likely to adopt terrestrial DMB service. Therefore, it seem that consumers' DMB adoption between terrestrial and satellite services is crucially related with types and characteristics of contents offered.

• 한국의류학회지
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• 제28권6호
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• pp.734-745
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• 2004

This paper investigated the consumer's purchase behaviors on the home-shopping private brand apparel. Female consumers of age in the range of 20∼50 were asked to complete a questionnaire, who had experienced to search apparel on home shopping media or had purchased it from home shopping business. Through this empirical study, the importance of home-shopping private brand apparel is confirmed. And the model of home-shopping private brand purchase determination, consists of private brand purchase intention, brand evaluation and company patronage, is suggested focusing on two brand types and three different home shopping media. The data were analyzed by mean, multiple regression analysis, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows: First. there are significant differences in preferred private brand types according to the types of media they preferred to purchase. Consumers's sex and age are also important demographic variables in relation to purchase determination variables of home-shopping private brand apparel. Second, the home-shopping company patronage is directly influenced in consumer's purchase intention of home-shopping private brand apparel as well as the consumer's brand evaluation. Consequently, the company patronage is more related to purchase intention of home shopping private brand apparel.

• 한국치위생학회지
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• 제11권5호
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• pp.603-613
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• 2011

Objectives : This study is to investigate factors that predispose the oral health education patterns of teachers at preschool institutions such as kindergartens and day nurseries, for which a comparison was made among the patterns, whereto the PRECEDE model was applied. Methods : A survey was conducted by two visits, a preliminary survey and a main survey, and teachers at the foregoing institutions personally filled in the questionnaire. Results : 1. With relation to epidemiological and social diagnosis, the largest number of respondents (53.7%) agreed on the need for oral health education, but at the same time, the largest number of respondents (40.3%) was unsatisfactory with oral health education given by them. 2. With relation to behavioral diagnosis, there were many cases where respondents taught their students to brush their teeth after meals and snacks. Oral health education was focused on safety and injuries. There was no significant intergroup difference (p>0.05). 3. Predisposing factors (a subcategory of educational diagnosis) showed the following results: As for the frequency of oral health education, most respondents at both institutions answered preferred once every six month (p>0.05). In the case of oral health checkup, 75.4% of respondents at kindergartens preferred once a year. 72.2% of respondents at day nurseries preferred the same frequency. They showed a statistically significant difference (p<0.05). In enabling factors, it was found that most respondents at both institutions collected information and teaching materials from mass media and public health centers respectively. In enabling factors, insufficient teaching materials, media and knowledge were found to be obstacles to oral health education. Conclusions : Oral healthcare providers' cooperation is required to diversify away from tooth brushing-centered education and to enrich oral health education. In addition, continuous supplements are required to make teachers at preschool institutions acquire expert knowledge and give oral health education with confidence. Moreover, it needs to train them for various education programs as well as to support them with educational media. Lastly, family members' cooperation is required to develop oral health education programs.

• 복식문화연구
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• 제27권3호
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• pp.239-250
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• 2019

Recently, young people wearing hanbok are highly visible in the palace and in Hanok Village. However, there is much controversy regarding whether the hanbok the young people are wearing is traditional. Young people in Korea are exposed to hanbok through a variety of ways such as school education, games, webtoons, television shows, and movies. In this study, we presented teenagers with illustrations of hanbok to see which they preferred and which if any they recognized as traditional. The study respondents most preferred the hanbok from the 18th century, but they considered the hanbok from the 20th century to be the traditional style. We next used text mining to analyze the students' freely written, open-ended responses regarding the hanbok they preferred and the one they considered traditional. The hanbok from the 18th century, the one the teenagers preferred, was a sexy, cool style related to gisaeng that emphasized the waist, whereas the hanbok they believed was traditional, the $20^{th}$-century hanbok, was simple, neat, comfortable, and plain. Among the young people's responses regarding which hanbok was traditional, the text mining extracted the following repeated words related to both the 18th- and 20th-century hanbok: "dramas," "mass media," "historical dramas," and "movies." For the 18th-century hanbok only, we extracted "webtoons" and "Hanok Village," and for only the 20th-century hanbok, we extracted "textbooks."

• 한국산업보건학회지
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• 제31권1호
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• pp.73-82
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• 2021

Objectives: This study aimed to investigate the public cognition and information acquisition route for heavy metals and organic solvents in the general population in order to provide information for the development of public relations materials. Methods: The study was carried out by questionnaire from January to March 2011 by an interview with trained surveyors. There were 700 participants, divided by gender and age. A questionnaire was issued consisting of subjective and objective cognition evaluation items and questions about information acquisition route and preferred information acquisition route for six heavy metals and five organic solvents. Data were expressed as a percentage using the SPSS 23.0 software package. Result: For heavy metals, subjective and objective cognition degrees were higher in the order of lead, mercury, cadmium, and arsenic. They were higher among males than females, and in adults compared to school-age subjects. For organic solvents, both cognition degrees were high in the order of acetone, benzene, and formaldehyde. However, cognition degree by gender and age showed a complex pattern. As a response to information acquisition route, broadcast media had the highest in all ages and genders, followed by word of mouth from neighbors in elementary school children, school education or expert lectures in middle and high school students up to people in their 30s, and print media among those in their 40s to over 60s. There was no difference in the order by gender. As a response to preference for information acquisition route, broadcast media also proved the highest in all ages and genders, followed by school education or professional lectures among those in elementary school and over their 60s, and the internet in other age groups. Females preferred school education or expert lectures and word of mouth from neighbors, while males preferred the internet. In the case of the internet, the ranking was higher for preferred information acquisition route compared with the ranking for information acquisition route. Conclusions: This data on cognition degree, information acquisition route, and preferred information acquisition route according to gender and age can provide basic data for the development of educational and promotional materials for heavy metals and organic solvents exposure management.

• 한국콘텐츠학회논문지
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• 제19권10호
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• pp.306-314
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• 2019

본 연구는 한국언론진흥재단의 '2018 언론수용자 의식조사' 데이터를 활용해 포털 사이트에서 접한 뉴스 신뢰도와 언론사가 제공하는 뉴스 신뢰도가 포털 사이트 뉴스 이용행태에 어떠한 영향을 미치는지 분석했다. 포털 사이트 뉴스 이용행태는 포털 사이트 뉴스 이용 시 포털 사이트의 편집 방식에 따라 배열된 뉴스에 주목하는 행태와 뉴스 제공 언론사에 주목하는 행태 등 두 유형으로 분류하고, 각각 '포털 사이트 주목', '언론사 주목'으로 개념화했다. 연구 결과, 포털 사이트 뉴스 신뢰도는 포털 사이트 주목 및 언론사 주목과 정적인 관계를 나타냈다. 언론사가 제공하는 뉴스에 대한 신뢰도는 두 유형의 포털 사이트 뉴스 이용행태와 유의미한 관계를 보였는데, 응답자의 언론사 선호 여부에 따라 상이한 관계를 나타냈다. 즉, 평소 선호하거나 자주 접하는 언론사의 뉴스에 대한 신뢰도는 포털 사이트 주목과 정적인 관계를 나타냈으나, 언론사 주목에는 부적인 관계를 보였다. 반면, 평소 선호하지 않거나 자주 접하지 않는 언론사의 뉴스에 대한 신뢰도는 포털 사이트 주목과 부적인 관계를, 언론사 주목과는 정적인 관계를 갖는 것으로 확인됐다.

• 한국주거학회논문집
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• 제18권5호
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• pp.33-43
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• 2007

This study aimed to analyze residential demands on intelligent systems for apartments and suggest space design directions of intelligent apartment complexes. Data collection was done through mail-in surveys by five respondent groups. Outcomes of this study would provide basic data for developing intelligent apartment housing corresponding to the residential characteristics and demands of the five respondent groups. The sample size for the questionnaire survey was 592. The types of the target residents in this study were classified into five categories; nuclear families, dual income families, single households and the handicapped needing special environmental supports, and workers at home who need the new home design with a home office. The primary findings of this study were as follows. 1) For the controllers of intelligent system, nuclear families preferred TV, single households prefer home-pad which is movable and provides access to the internet. Dual income families, the handicapped and workers at home preferred remote control panels. 2) For the desirable space for computer equipment, regardless of the types of target residents, bedroom and living room were preferred. 3) For the desirable space for a home theater system, most of respondent groups preferred living rooms, but many rather wanted to have media rooms only for this system.