• Title/Summary/Keyword: Preference survey

Search Result 2,122, Processing Time 0.029 seconds

A Survey on the Consumer Preferences for Korean Rice Cake Packaging in the Seoul Metropolitan Area (떡 포장 개선을 위한 국내 수도권 지역 소비자의 기호도 조사)

  • Choi, Woo-Suk;Park, Sang-Kyu;Lee, Youn-Suk
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.41 no.3
    • /
    • pp.418-429
    • /
    • 2012
  • In this study we surveyed the packaging preferences of consumers for Korean rice cakes as current commercial products in Korea. The questionnaire was developed from a preliminary investigation of typical rice cake packaging patterns and sent to 2332 residents in Korea by random sampling mail. The questionnaire contained questions on the preferences of interior design in packaging, opening methods, individually separated types, printing position, packaging methods, and packaging materials such as paper and plastic. There were responses from 304 residents. The collected data was analyzed by an SPSS package program. Most of the packaging used for Korean rice cakes was plastic (58.9%) which was used for packaging materials and stretch wrap (42.9%) as packing methods. The results showed the preference was the perforated line type used by hand for opening a packaging and interior packaging design with 2~3 partitions. Most respondents expressed an interest in using individual packaging and having printing directly on the packaging. Also, the respondents preferred the packaging design that let them see the contents of a package. Based on the results of the questionnaire, this paper suggested that most consumers would prefer to choose a packaging system with a partition design in a plastic container, individually separated products, and a transparent container for Korean rice cakes. The results of packaging preferences could provide important information for suitable packaging development for Korean rice cakes. Further research should be conducted to improve the shelf life of Korean rice cakes with functional packaging systems such as modified atmosphere packaging or anti-microbial packaging.

A Survey on Consumer's Perception of Fresh-cut Agri-food Products for Quality Enhancement (신선편이 농식품의 품질제고를 위한 소비자 인식조사)

  • Um, Hye-Jin;Kim, Dong-Man;Choi, Ki-Heon;Kim, Gun-Hee
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.34 no.10
    • /
    • pp.1566-1571
    • /
    • 2005
  • Consumer's perception and consumption pattern of fresh-cut agri-food Products were surveyed to Provide basic information for quality enhancement. The results are summarized as follows: The respondents had a preference for a discount store (60.5$\%$) to purchase fruits and vegetables and the frequency of purchase was one time Per week (46.1$\%$). Fruits and vegetables were purchased frequently by full-time housewives compared with workers. The reasons for purchasing fresh-cut agri-food generally resulted from a consideration of the saving in cooking time, the ease of handling and the desire to serve appropriate portions. On the other hand, the reasons for not purchasing fresh-cut agri-food Products were the comparatively high price, a perception of unsanitary handling. Freshness was considered to be the most important factor when purchasing these products. The preferred price for the fresh-cut agri-food products were approximately 110 $\∼$ 140$\%$ of that for the unprocessed products. 87.7$\%$ of respondents answered that they will purchase fresh-cut agri-food products continuously if some problems that they considered, would be improved.

A Survey on the Sensory Preference for Making Summer Kimchi by Nationwide Region (여름철 배추김치 담금시 지역별 관능적 선호도 조사)

  • Cha, Yong-Jun;Kim, Hun;Cho, Wo-Jin;Jung, Yeon-Jung;Lee, Young-Mi;Kim, Eun-Jeong
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.32 no.3
    • /
    • pp.393-399
    • /
    • 2003
  • The purpose of this study was to investigate the preferred methods for making summer kimchi as a basic research of making commercial kimchi. Questionnaire were collected from 590 housewives nationwide in Korea, and the data were analyzed by SPSS program. The results were as follows: (1) The average salting time of Chinese cabbage was 3~5 hrs when the combined method of dry and brine salting was used, regardless of the region. (2) Seven jeotkals (salt-fermented fishes) including anchovy, anchovy juice, shrimp, northern sand lance juice, hair-tail viscera, flatfish and yellow corvenia were mainly used in kimchi. Among them, anchovy and anchovy juice jeotkals were preferred to all others in Southern area (Busan, Gwangju, Gyeongnam, Gyeongbuk, Jeonnam), while shrimp jeotkal in Seoul, Gwangju, Jeonbuk, Chungnam and Jeju, and northern sand lance juice jeotkal in Daegu, Daejeon and Gyeonggi, respectively. In most regions, however, blending type of 2 jeotkals was used in kimchi. (3) Eleven ingredients such as red pepper, garlic, ginger, green onion, radish, leek, onion, carrot, sugar, sesame and MSG were used as basic components for making kimchi. In particular, MSG was used as a basic ingredient regardless of region and age. However, a standard taste for making kimchi was depended on housewife in this study.

A Suggestion for the Strategic Choice of Seoul to be a Network Center in Northeast Asia

  • Ahn, Kun-Hyuck;Ohn, Yeong-Te
    • Journal of the Korean Regional Science Association
    • /
    • v.15 no.2
    • /
    • pp.155-187
    • /
    • 1999
  • The East Asian Region has experienced remarkable economic growth and transformation of interurban networking over the past three decades, and urban competiti veness for a networking hub in this region has become a critical issue confronting cities. Competitiveness of the Seoul capital region for a networking hub in Northeast Asia is outstripped by other competing cities in East Asia, notwithstanding its geo-politically and geo-economically advantageous location in this region. In this paper, we aim to appraise the Seoul capital region's competitiveness in terms of logistics distribution, financial function and logistics distribution, financial function and agglomeration of transnational corporations (especially of RHOs and other managerial functions), and to advance the networking strategies of the region for a Northeast Asia hyb. As a result of analysis, we suggest that the Seoul capital region be developed as a Northeast Asian center for regional headquarters or leading global corporations and financial services for being a strategic nodal point in Northeast Asia in the 21st century. A recent survey shows that where to locate an RHQ is influenced by various factors, such as potential market and manufacturing site in the city's hinterland, quality of life, such things as culture, health, safety, education, a well-educated, English-speaking population, reliable air transport, state-of-the-art communications, and an active policy to offer foreign companies generous incentives. The Seoul capital region, which is located at a strategic nodal point advantageous as a springboard for its Northeast Asian hinterland, cannot meet the other conditions mentioned above. To overcome these drawbacks in attracting transnational capital and to create competitiveness as a strategic hub of RHQs in Northeast Asia, it is urgent to initiate a structural reform of the Korean economy, politics, and overall society, to minimize the regulation of FDI, and to provide various incentives for foreign investment. Moreover, we propose the construction of an 'International Business Town' in the Seoul capital region, as a medium to intermediate these strategies and to shape them in a spatial scale. The projected 'International Business Town(IBT)' will be a 'free city' open to international business in which liberal economic activities are guaranteed by special legislation and administration, infrastructures needed for international and improved accessibility to the airport are furnished, and the preference of foreign high-income investors for cultural and living environment are satisfactorily met. IBT is conspicuously differentiated from a raft of other cities' incentives in that it combines deregulation and incentive programs to attract the investment of transnational capital, with a spatial program of offering an urban environment preferred by the high-income investors for cultural and living environment are satisfactorily met. IBT is conspicuously differentiated from a raft of other cities' incentives in that it combines deregulation and incentive programs to attract the investment of transnational capita, with a spatial program of offering an urban environment preferred by the high-income and managerial class. Furthermore, it can be an excellent way of overcoming the xenophobia that has spread among the Korean population by concentrating foreign businesses and their lifestyles in a specific foreign businesses and their lifestyles in a specific zone. In conclusion, 'International Business Town', in line with other legislative and administrative incentive programs, will function as a driving force to make the Seoul capital regional more competitive as a regional business hub in Northeast Asia.

  • PDF

The Design.Marketing Strategies for Korean Traditional Sauces by emotion-oriented Categorization (감성지향적 범주화를 통한 장류제품의 디자인.마케팅 전략)

  • Lee, Yu-Ri;Yang, Jong-Youl;Park, Sang-June
    • Science of Emotion and Sensibility
    • /
    • v.10 no.3
    • /
    • pp.491-502
    • /
    • 2007
  • Categorization is very important for product design. Consumer's emotion become different according to a type of categorization, so design concept and design elements must be combined differently with difference of the emotion. Specially, categorization process is necessary if nowadays product line is enlarged, and a product differentiation is not clear. That is, designers decide on correct categories and a design concept based on similarity of emotion and have to provide to consumer-oriented design. The purpose of this study is to provide a design direction for Korean traditional sauce products after extracting consumers' sensitivity from the whole image of Korean traditional sauce and each images of the sauces-korean hot pepper paste, soybean paste, fermented soybeans paste, SsamJang, and soy sauce- and deciding categories of the each sauces based on the extracted sensitivities' similarity. In the result of this study, we knew that Korean traditional sauces didn't differentiate from consumers' preference images. In our empirical research, the research - emotional image survey on sauces - have conclusion that emotional image of "well-being", "tasty" have positive influence, but emotional image of "messy and dirty", "smelly" have negative influence. Therefore, we suggest that positive emotional images like "tasty" should be emphasized, but negative emotional images like "messy" should be eliminated for design and marketing strategy of Korean traditional sauces. This research will suggest the guideline for product design with respect to academic aspects and working-level aspects.

  • PDF

An Estimation of Generalized Cost for Transit Assignment (대중교통 통행배정을 위한 일반화비용 추정)

  • Son, Sang-Hun;Choe, Gi-Ju;Yu, Jeong-Hun
    • Journal of Korean Society of Transportation
    • /
    • v.25 no.2 s.95
    • /
    • pp.121-132
    • /
    • 2007
  • This paper addressed the issue of a generalized cost model for transit assignment. The model composed of walk time, waiting time (including transfer waiting time), line-haul time, transfer walk time, and fare. The weights of each component were supposed to be calculated using the stated preference (SP) data, which were collected prudently in order to reflect reality. The marginal rate of substitution and wage rate were applied to calculate the weights. The results showed that the weight of walking time per in-vehicle travel time (IVTT) was 1.507, the weight of waiting time (per IVTT) was 1.749, that of transfer time (per IVTT) was 1.474, and that of fare (per IVTT) was 1.476 for trips between inner-city areas in Seoul. Weights for each component were identified as 1.871, 1.967, 1.015, and 0.857, respectively, for trips between Seoul and Gyeonggi. Statistical significance existed between two cases and each variable was also statistically significant. Transit assignment using the relative weights estimated in this study was implemented to analyze the travel index in a macroscopic and quantitative basis. The results showed that average total travel times were 30.23 minutes and 63.29 minutes and average generalized costs were 2,510 won and 3,880 won for trips between inner-city areas in Seoul and between Seoul and Gyeonggi, respectively.

The Evaluation of the Korean Advance Directives (K-AD) (한국형 사전의료의향서 평가)

  • Kim, KiSook;Kim, Shinmi;Hong, Sunwoo;Kim, JinShil
    • Journal of Hospice and Palliative Care
    • /
    • v.19 no.2
    • /
    • pp.109-118
    • /
    • 2016
  • The purpose of this study was to evaluate Korean advance directives (K-AD) by examining the degree of adults' acceptance and reliability of the directive itself. Methods: Survey was performed with 181 adults aged 20 or older who were recruited from three regions. A questionnaire used to examine the participants' acceptance of their K-AD in terms of visual analogue scale score of complexity, difficulty, necessity, satisfaction, recommendation. Then, a retest was carried out by asking participants to write up a K-AD again to confirm the reliability of the directives. Results: On a scale of 100, the average acceptance score was 70 or above, which represents rather high level of acceptance in all five categories. The test-retest reliability kappa values ranged from 0.592 to 0.950, and the conformity degree was moderate or high. Regarding K-AD components such as values, treatment preference, proxy appointment, differences among age groups were observed in each component. Conclusion: The results of this study suggest that K-AD is a feasible instrument to analyze its acceptability and reliability for adult population. K-AD could be utilized to help people make their own decision on their end-of-life care. Further studies are needed to confirm this study results and promote widespread use of K-AD.

The Population Trend and Management for Conservation in Myotis formosus (멸종위기종 붉은박쥐의 개체군 경향과 보호 관리 - 동면처의 장기 모니터링 결과를 중심으로)

  • Kim, Sun-Sook;Choi, Yu-Seong
    • Korean Journal of Ecology and Environment
    • /
    • v.50 no.4
    • /
    • pp.411-421
    • /
    • 2017
  • Understanding the need for temperature regulation, behavior, and ecology of hibernating bats provides the possibility of conservation and management for target species. Our objective in this study was to improve understanding of the population trend and ecological requirement in Myotis formosus population in South Korea. From 2007 to 2016, total of 58 hibernacula for Myotis formosus were found across the country. Of the 58 hibernating sites of Myotis formosus, 86% (n=49) were abandoned mines and 14% (n=8) were natural caves. During the survey period, 28 (5%) bats of total 570 bats were observed in natural caves (n=8) and 542 (95%) bats were observed in abandoned mines (n=49). The internal environments of hibernacula of M. formosus were highly stable despite dramatic variation in the external environment. Specifically, we examined the population trend of the endangered bat Myotis formosus in South Korea by long-term monitoring for hibernation sites. The population trend of endangered species M. formosus showed a marked stable in hibernating population. Our results indicate that a tightly collected long-term data set may help to establish the initial approximation of population trends and manage to threats for the endangered bat species.

Effect of uncertain information on drivers' decision making (Application of Prospect Theory) (불확실한 정보에 대한 운전자의 의사결정행태 연구)

  • CHO, Hye-Jin;KIM, Kang-Soo
    • Journal of Korean Society of Transportation
    • /
    • v.21 no.1
    • /
    • pp.77-90
    • /
    • 2003
  • This paper explores the way and the extent to which drivers' route choice was influenced by uncertain information. In particular, this paper investigates the effect of qualitative information on route choice when drivers face a choice with different degrees of uncertain information. The SP survey was conducted and route choice legit models were estimated. We also applied Prospect Theory to the analysis of drivers' decision making under uncertain information. The main findings are firstly, drivers tend to prefer a route with information than(to) one without information. This indicated that providing charge information encouraged drivers to choose the routes for which information is provided in preference to those for which it is not provided. Secondly, drivers also prefer a route with a certain and precise information over one with uncertain and imprecise information. Thirdly, when the information is given as a range, the size of the range of the information influenced route choice slightly and as the range of the charge increases, the route becomes slightly less unattractive. Fourthly, when the information is given as a range, drivers' route choices are influenced more by the median value of the ranges than by the size of the overall ranges of the information. Application of Prospect Theory to the results explains the way drivers may be interpreting the choice situation and how they make a route choice in response to uncertain information. The results of this paper implicate that drivers' decision making under uncertainty seem to be very complicated and flexible, depending on the way drivers interpret the choice situation. Therefore, it is recommended to apply wider related theories to the analysis of the drivers' behaviour.

A Comparison of Salty Taste Assessment, Dietary Attitude and Dietary Behavior among Adult and Senior Women by Region and by Age in Korea (전국 권역별, 연령별 여자 성인과 노인의 짠맛 미각판정치, 식태도 및 식행동 비교)

  • Jiang, Lin;Jung, Yun-Young;Kim, Hyung-Sook;Nam, Gi-Seon;Yun, Jin-Sook;Kim, Jong-Wook;Lee, Yeon-Kyung
    • Korean Journal of Community Nutrition
    • /
    • v.20 no.2
    • /
    • pp.109-119
    • /
    • 2015
  • Objectives: The purpose of this study was to compare and analyze the results of salty taste assessment, dietary attitudes, and dietary behaviors among adult and senior women by region and by age. The results generated from this was expected to provide fundamental data for implementing a nationwide salt reduction education program. Methods: The salty taste assessment tool was applied to 4,064 subjects from 15 areas in Korea. Also, a survey of dietary attitude and dietary behavior related to salt intake was conducted for all subjects participated in this study. Results: The salty taste assessment scores by region and by age were the lowest in capital (p < 0.01) and was highest among the 70+ year age group (p < 0.01). The dietary attitude scores and dietary behavior scores showed that Gyeongsang was the highest (p < 0.001) and the capital was the lowest. The dietary attitude scores were highest at 20&30's followed by 40's and 70's group (p < 0.001). Dietary behavior scores showed that 20's~30's and 40's groups were higher than the other age groups (p < 0.001). The score of 'I like kimchi' was $3.46{\pm}0.88$, which was the highest among 10 dietary behavior questions. The score of 'I eat a lot of kimchi' was $3.30{\pm}0.90$, which was the highest among 10 dietary behavior questions related to salt intake. The scores of salty taste assessment had significant positive correlations between the scores of dietary attitude (p < 0.001), dietary behavior (p < 0.001) and self-awareness (p < 0.001). Conclusions: Based on the results of salty taste assessment, we observed a tendency that older people and regions except the capital had higher preference for salty taste. Our results suggested the necessity for a nationwide salty reduction education program tailored for regions and for different age groups.