• 한국환경복원기술학회지
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• 제19권6호
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• pp.31-40
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• 2016

This study identifies the basic personality types of subjects who use the healing garden and investigates their plants-preference. The purpose of the study is to provide a basic information about planting plan, considered as a main parts of healing garden. Survey results are stated as follows: First, the order of preference of instinct type tree is Prunus yedoensis, zelkova serrata, Phyllostachys Bambusoides. On the other hands, the order of preference of feeling and thinking type is Prunus yedoensis, zelkova serrata, Metasequoia glyptostroboides. Second, the order of preference of instinct type of flowers is Rosa hybrida, Hibiscus syriacus, Forsythia koreana. However, the preference of emotional type is the order of Rosa hybrida, cosmos bipinnatus, Helianthus annuus and the preference of accident type is the order of Rosa hybrida, Hibiscus syriacus, Helianthus annuus. Third, for the color preferences, instinct type prefer yellow color, feeling type and thinking type prefer red color. Lastly, when people view plants, most personality types are interested in flower firstly, and secondly type of tree and scent. In other words, we can assume that people are interested in the flowers, most noticeable in plants. This study will enhance the effectiveness of the healing garden by providing relevant information regarding healing garden planting plan. Future research should consider to widen the range of target of investigation in order to perform additional comparison analysis.

• 한국생활과학회지
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• 제17권3호
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• pp.493-500
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• 2008

The purposes of this study were to investigate the factors of affect induced by fashion advertising and to analyze the effects of affect on advertising effects: advertising preference, brand preference, and purchase intention. A total of 400 college students were surveyed in September, 2006, using 4 TV fashion advertisements(Bean pole, Bang bang, Nike, and Adidas). The data were analyzed with factor analysis, multiple regression analysis, ANOVA, Scheffe Test, Cronbach's $\alpha$, and path analysis, using the SPSS 12.0. The results were as follows; 1) Two factors of affect were identified: 'pleasure' and 'domination and arousal'; 2) There were differences of induced affect factors, advertising preference, brand preference, and purchase intention among 4 TV fashion advertisements; 3) Advertising preference was more affected by 'pleasure' than by 'domination and arousal'; 4) Brand preference was affected by advertising preference, 'domination and arousal' and 'pleasure' in order of significance; and 5) Purchase intention was affected by brand preference, 'domination and arousal', advertising preference, and 'pleasure' in order of significance.

• 한국문헌정보학회지
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• 제36권1호
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• pp.187-209
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• 2002

이 연구는 분류기호를 통해 복합주제를 합성할 수 없는 경우의 합리적이고 일관성 있는 분류기호를 부여하기 위해 문헌분류표에 설정되어 있는 우선순위(preference order)의 개념과 활용 등 그 이론적 배경을 고찰하고, DDC를 중심으로 문헌분류표에서의 우선순위표 활용을 보조표와 본표의 각 유별로 구분하여 추출한 후, 이를 실제적으로 적용하면서 우선순위표를 분석하였다.

• 복식문화연구
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• 제9권3호
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• pp.389-397
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• 2001

The purpose of this study is to examine the growth potentiality of the Easy-Order System in the domestic male business suit market. This study is based on a questionnaire survey of males, who usually wear a business suit in the work place, and females whose husband wear a business suit. The pertinently answered 108 questionnaires (males: 72 and females: 36) were analyzed with SPSS 8.0. The results of this survey were as follows; 1. Gender, occupation, and height of consumers had a considerable effect on their on their intention of purchasing a preference of this system. 2. Subjects, who were dissatisfied with the limited option of purching a business suit in retail shops, had a significant intention of purchasing a business suit through the Easy-Order System. 3. It had no effect on consumers\\` preference and purching intention of the Easy-Order System whether or not they recognize this system. And the Easy-Order System is not estimated to have major repercussions over consumers by now.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.268-279
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• 2019

본 연구는 외식업체 빅 블러 현상과 키오스크 도입에 따른 이용고객의 주관적 인식을 파악하고자 서울지역 외식경영학과 대학원생을 대상으로 Q방법론을 적용하였다. 분석결과, 5가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=6) : 빠른 결재와 다양한 주문 선호 형 (Fast payment and various order preference types), 제 2유형(N=6) : 적립 할인 혜택 선호 형 (Earning discount benefits preference type), 제 3유형(N=3) : 간편 주문 선호 형 (Simple order preference type), 제 4유형(N=2) : 직원 서비스 선호 형 (Employee service preference type), 제 5유형(N=3) : 안전 결재 선호 형 (Safety payment preference type)으로 각 각 독특한 특징의 유형으로 분석되었다. 향후 외식업체 빅 블러 현상에 관한 연구에서는 많은 문헌과 실증연구를 바탕으로 보다 세밀한 Q방법론적인 질문과 분석기법으로 수정 보완하여, 응답자들의 다양한 의견을 보다 구체적이며 객관적으로 분석하고자 한다.

• KIEAE Journal
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• 제8권2호
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• pp.65-70
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• 2008

Recently, there has been growing interest in barrier-free design which makes safe and convenient space for every pedestrian, not only the non-disabled but also the disabled. The purpose of this study is to suggest the data on the pavement materials of barrier-free pedestrian environment in view of universal design. In order to this, the research is focused on evaluating the visual preference and preference factors for pavement scenery, which can be changed by pavement materials. And this research is also comparing the visual preference and preference factors of the disabled with that of the non-disabled. A multi-regression analysis method is adopted to analyse the correlation between the visual preference for pavement scenery and preference factors in this study. The result of this analysis is as follows. Firstly, there are some differences of visual preference for the pavement material between the disabled and the non-disabled. Secondly, independent variables influencing on preference are similar between two groups. Thirdly, there are some differences in the priority of preference between the disabled and the non-disabled. This study will contribute to the field of barrier-free design and sustainable development projects in order to maximize the human being's satisfaction.

• 한국생활과학회지
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• 제18권2호
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• pp.523-534
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• 2009

The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.

• Architectural research
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• 제13권4호
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• pp.19-30
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• 2011

This investigation, based on empirical research, examined the role of complexity and order in the aesthetic experience of architectural forms. The basic assumption of this study was that perception in architectural form is a process of interpreting a pattern in a reductive way. Thus, perceptual arousal is not determined by the absolute complexity of a configuration. Rather, the actual perceived complexity is a function of the organization of the system (order). In addition, complexity and order were defined and categorized into four variables according to their significant characteristics; simple order, complex order, random complexity, and lawful complexity. The series of experiments confirmed that there is a point on the psychological complexity dimension which is optimal. By demonstrating that consensual and individual aesthetic preference can be measured to have a unimodal function of relationship with complexity, the results of the experiments indicated that complexity and orderliness are effective design factors for enhancing aesthetics of a building facade. This investigation offered a conceptual framework that relates the physical (architectural form) and psychological factors (complexity and order) operating in the aesthetic experience of building facades.

• 대한가정학회지
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• 제39권10호
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• pp.29-37
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• 2001

The purpose of this study is to investigate the preference and the use of the bedclothes. The data were obtained from market research of 12 department stores which were located in Seoul, Daegu and Busan, and from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes frequency, percentage, $X^2$test, ANOVA, and Scheffe test. Cotton was the most popular fiber for coverings and fillings. Color preference was in the order of pastel, non-chromatic, vivid, and white color and pattern preference was in order of floral, check, and stripe pattern. Practicality, color and fabric were the most important factors and price was the most unsatisfied factor when bedclothes were purchased. Also, information for bedclothes was obtained mainly through internet shopping, home shopping or catalog shopping.

• 한국경영과학회지
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• 제19권1호
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• pp.41-52
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• 1994

Imprecision of evaluation or lack of prior information about preference can be an obstacle for decision maker in representing his strict preference. Therefore, fuzziness of preference can take place, and in addition, intransitivity or incomparability of preference becomes the critical difficulty in making complete preorder of alternatives. In order to get better solution and to improve practical usufulness, MCDM should be established as a pseudo-criterion model that include fuzzy preference. In this paper, we suggest a pseudo-criterion model that can make complete preorder of alternatives by metric distance measure.