• Journal of Korean Society of Rural Planning
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• v.28 no.2
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• pp.11-20
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• 2022

As a portal to rural town, Myeon near large cities is expected to represent image of the rural area. But, the landscape are changing rapidly due to development pressure and to the expansion of the transportation network. For visitors and transit traffic, Recognizing that the characteristics of the streetscape is an important task for the vitalization of the rural district. In particular, it was found that the visual quantity of the central street in the location of the town was closely related to the preference of the streetscape, and the visual quantity of trees and the visual quantity of the building showed an inverse relationship of + and - respectively. Since this is not a simple ratio of the sky to the building, but a relative factor, the possibility of landscape improvement can be improved through management of public facilities or green spaces and maintenance of open spaces or gaps between buildings. It seems that it is necessary to secure separate means for the management of the architectural landscape, such as the establishment of a special landscape plan or establishment of ordinances.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.75-88
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• 2014

This research aims to introduce the external type of natural funeral landscape facilities and to examine the effect of its visual image factor on the preference for them. For this purpose, a survey was conducted among 549 persons including 224 experts on the funeral services. The majority of respondents in this research live in the Seoul, Daejeon, Jeonju, and Busan areas. Burial place facilities and memorial facilities among natural funeral landscape facilities for the study are selected and categorized into five types, respectively. Of these, the funeral area type includes a woody style, a garden style, a flower style, a grass style and a scattered ashes style. As a result, firstly, from the factor analysis, three image factors are extracted such as a physical factor, an external-appearing factor and a symmetrical factor from the burial place facilities. Secondly, the most flavored among 5 burial palace facilities is woody style, followed a flower style, a garde style, a grass style and a scattered ashes style. Third, we draw a perception map based on the average values of each image factors. Forth, we find some significant difference in the evaluation of the image factors of burial place facilities by characteristics of the respondents. The gender, age, the education level and the facilities type reveal the significant difference in a physical factor. Moreover, we find a significant difference in the level of an external-appearing factor according to a gender, religion, a group members, and in the level of a symmetrical factor according to the gender, the education level, and the facilities type. Fifth, we execute a regression analysis in order to analyze the effect of the image factors on its preference for the burial place and memorial facilities. We find a positive effect of a physical, an external appearing and a symmetrical factor on its preference. Finally, we examine a moderating effect of a group member between the image factors and its preference. We find a significant positive moderating effect of an external-appearing factor for a garden style in the case of the burial place facilities. In this study are suggests that fix the problem of natural funeral landscape facilities typical naming contribute to the development of the early beginning natural funeral landscape facilities and study on development of natural funeral landscape facilities suitable for domestic. In addition, this study has shown that having rational guideline when people use natural funeral that develop a funeral culture through preference natural funeral standard visual image analysis such as preserve the traditional funeral philosophy and a new aesthetic needs.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.3
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• pp.88-96
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• 2000

The objective of this study is to evaluate the preference and visual characteristic of users according to the location of benches at urban community parks. The types of benches are separated into four patterns and located in four representative places at urban community parks. Each relations between visual preference and adjective related factors are calibrated by the estimated results of Pearson correlation coefficient. Moreover, the factors which affect the visual preference are obtained by multiple regression analysis and to calibrate the each factors significant level, the method of multivariate variance analysis is applied. The results of this study are summzrized as belows: 1. Four types of factors which consist the visual characteristic are classified as emotional factor of visual images(aesthetic factor(F1), texture related factor(F2)) and physical factor(physical factor(F3), transformable factor(F4)). Each factor's eigenvalue is appears as 5.27∼1.78 and the eigenvalue of emotional factor of visual images is more higher than the physical factor. 2. The correlation coefficient between visual preference according to the location of benches(X21) and aesthetic factor(f1) is estimated as 0.79, which is highest value among the four factors. And the correlation coefficient of texture related factor(f2), physical factor(F3) and transformable factor(F4) is estimated as 0.14, 0.04 and 0.08 respectively. 3. The visual preference of users according to the location of benches is greatly affected by the emotional factor of visual images(F1, F2) and the physical factor(F3, F4) are poorly related. The results of this study suggest the effective guidelines for the location of leisure facilities. Moreover the design and planning of leisure facilities at the urban community park have to be reexamined. What must be examined from now on is as follows: First, the preference research of rest facilities in the urban park through the multiple approach must be carried out continuously. Second, the research about the visual quality of the environmental sight observed in sitting on the bench as well as the visual quality of the showed object and place needs to be supported. Nevertheless, through this study the utilization into the useful data of the plan and the design for the systematic disposition of landscape architecture equipments centered on the users can be expected.

• Journal of Korean Society of Forest Science
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• v.103 no.2
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• pp.226-232
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• 2014

This study was carried out to provide a basic information to improve the landscape view preference with internet questionnaire on slopes of an expressway. According to a questionnaire, the 37% of respondents used express way 5 times per one year. The 89% of respondents catched a glimpse of cutting slopes during driving and felt a good impression with flowers or vegetation in cutting slopes of expressways. The 61% of respondents felt a bad impression, but the 40% in a good impression from logos in cutting slopes of expressways. To improve a landscape view in cutting slopes of express ways, 57% of the respondents preferred natural-friendly techniques, followed by common green techniques (19%), greening of concrete construction (12%) and improvement of landscape views (11%). Landscape view preference before and after construction of green logo in cutting slopes of Seosejong IC was good (43%) and very good (16%), while bad (9%). The 65% of respondents support the installation of drawing or logos in terraced retaining wall of cutting slopes of expressways.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.4
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• pp.11-20
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• 2018

This paper deals with Post Occupancy Evaluation (POE) of 2.28 Memorial Park in Daegu. The park is located in center of the city. The results and discussions could be used as basic data for urban park planning and design, in CBD. A questionnaire was conducted for 15 days from May 11, to May 26, 2016, and a sample group consisting of 230 on site users. The behavior, satisfaction, and preference of space image, were surveyed. The behavior analysis, satisfaction, and image evaluation questionnaire were derived using previous studies, and reliability, factor analysis and multiple regression analysis were conducted using SPSS. As a result, the items were very reliable, causal factors were extracted, and the variables that affect satisfaction and image preference were able to be identified. In the 2.28 Memorial Park, user satisfaction and image evaluation value were very high in most items. As a result of the assessment, the green-water landscape factors and cleanness factors, which have the greatest influence on satisfaction and preference, should be continuously maintained. Due to the characteristics of the city center parks, the users of the parks also felt environmental problems in the urban areas, so the users assessed noise levels, plant species, and air quality at a low level. Therefore, to solve this, plans such as noise abatement and extension of green space should be ongoing.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.3
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• pp.75-82
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• 2010

This study formed an estimation of the visual characteristics of urban bridges in Yanghwaro in the Gyeongui Railroad Area using a landscape simulation. Existing theses have formerly only suggested directions for design based on visual preference, but there is as yet no research on the practical process of landscape design. As a result, it is difficult to directly apply this to bridge design. This study found a potential bridge site and presented a direction for bridge design in order to improve the image of the surrounding urban landscape by surveying the visual effects and landscape preferences of different bridge types. An urban landscape was produced using a landscape simulation model and was made the background for the survey. Five bridge types--Girder, Arch, Truss, Cable and Suspension--were selected and presented. The shapes of the bridges were selected based on the floor plan. The results of this study are as follows. In a preference analysis, every bridge except Girder was evaluated as a positive influence. When rating the image, 'artificial' was rated significantly higher than other traits when assessing the background image. When the Girder Bridge was introduced, 'stable' and 'orderly' were both rated highly while 'stable', 'beautiful', 'orderly' and 'interesting' were high with the introduction of the Arch Bridge. 'Beautiful', 'stable', and 'orderly' were given a high value in the introduction of the Truss Bridge and every image except 'natural', 'harmony' and 'orderly' were highly rated in the introduction of the Cable Bridge. Further, every image but 'natural' was highly rated with the introduction of the Suspension Bridge. Based on the analysis of the landscape, there is a difference in preference before and after modeling a bridge type, while the bridge itself is an influence when it is the main object of the simulated scene. This study researched only the shape of the bridge as a part of the landscape but other elements such as stability, economics, and construction are also factors in the design of a bridge. Stability, economics, construction and other factors must be considered when selecting a bridge type in the future.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.19 no.6
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• pp.31-40
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• 2016

This study identifies the basic personality types of subjects who use the healing garden and investigates their plants-preference. The purpose of the study is to provide a basic information about planting plan, considered as a main parts of healing garden. Survey results are stated as follows: First, the order of preference of instinct type tree is Prunus yedoensis, zelkova serrata, Phyllostachys Bambusoides. On the other hands, the order of preference of feeling and thinking type is Prunus yedoensis, zelkova serrata, Metasequoia glyptostroboides. Second, the order of preference of instinct type of flowers is Rosa hybrida, Hibiscus syriacus, Forsythia koreana. However, the preference of emotional type is the order of Rosa hybrida, cosmos bipinnatus, Helianthus annuus and the preference of accident type is the order of Rosa hybrida, Hibiscus syriacus, Helianthus annuus. Third, for the color preferences, instinct type prefer yellow color, feeling type and thinking type prefer red color. Lastly, when people view plants, most personality types are interested in flower firstly, and secondly type of tree and scent. In other words, we can assume that people are interested in the flowers, most noticeable in plants. This study will enhance the effectiveness of the healing garden by providing relevant information regarding healing garden planting plan. Future research should consider to widen the range of target of investigation in order to perform additional comparison analysis.

• Journal of Environmental Science International
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• v.24 no.5
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• pp.689-697
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• 2015

Based on the survey of 4 universities in Tai' an by questionnaire survey and interviews, this study acquired and analyzed the college student users' activity type, utilization frequency, retention time, companion, preference for landscape design style, the importance of the courtyard space's environment and landscape, as well as correlations between primary attributes and activity characteristics of student users. The weight of the university teaching area's courtyard space evaluation index was obtained by Analytical Hierarchy Process. The results indicated that nearly 60% college students select to study and to rest alone as the main activity type, 80% students' utilization frequency is at least two times or more a week. In addition, the relative weight of plant landscape is the highest in the 2nd class indexes of space garden landscape, and its value is 0.113; the relative weight of cleanliness is the highest in the 3rd class indexes of space environment quality, and its value is 0.143. Therefore, it should be attached much importance to constructing the environment and landscape for studying and relaxing, and the factors of cleanliness and plant landscape etc in the further design of courtyard space are taken into full consideration.

• Journal of Korean Society of Rural Planning
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• v.28 no.3
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• pp.25-33
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• 2022

Due to the standardized urban development since the industrial era, many urban spaces have experienced non-placeness. Recently, although interest in urban landscape, history, and cultural elements has been increasing, landscape management and control measures are being implemented mainly in large cities due to the low status of rural areas in the country. From this point of view, this study tried to lay the foundation for basic research in related fields by classifying the characteristics and types of streetscapes located near large cities, and to suggest directions that should be considered when managing streetscapes in the future. As a result of the analysis of landscape adjectives, the village felt secluded due to the low density compared to the city street overall, but it did not have a unique image of the region. Three factors were derived through factor analysis, and preference was affected in the order of aesthetic, regularity, and uniqueness. In addition, the research site was classified into three types through cluster analysis, and it was confirmed that the differences by type were due to aesthetics and naturalness. On the other hand, the uniqueness is generally low in all regions, so it seems that fundamental countermeasures are needed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.209-212
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• 2001

To have competitive advantage over competing telecommunications services, it is crucial to provide higher value with lower cost. In this study, CUP (Cost-Utility-Preference) chart is developed to analyze the market competition dynamically. It considers both the competition and customers' preference of each service to explain the change of the competitive landscape over time. Conjoint analysis is used for detailed analysis. Using the chart, we can analyze the currently competing services, predict the future scenarios of the competition, develop new services, and understand the causes of successes or failures of telecommunications services.