• 가정과삶의질연구
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• 제16권3호
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• pp.25-38
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• 1998

The purpose of this study was to investigate the phenomenon of son preference and the related factors among married women in Metro Manila Philippines and to compare between Filipino women and Chinese-Filipino women in many respects. Local schools were contacted for recruitment of participants (n=206) The results showed that more than a half of the respondents(54.5%) preferred a son for the first child. On the other hand almost a half(44.7%) preferred a daughter for the second child. It is interesting that almost a third of married women showed an equal preference between a son and a daughter for the first child (34.2%) and the second child (31.2%) The results of multiple regression analysis revealed that son preference was most strongly related to women's patriarchal attitude and orientation and secondly to a strong son preference for the first child. Two groups of women Filipino and Chinese-Filipino were compared in the level of parental support and expectation for sons and d ughters perception of women's position in family and society patriarchal attitudes and orientation sex preference for the first and the second child reasons of son preference and demographic characteristics. It was found that filipino women tended to prefer a daughter for the second child much more and to perceive women's position much higher than Chinese-Filipino women. Filipino mothers showed an equal level of support and expectations for sons and daughters much more than Chinese groups. For the reasons of son preference it was notable that Filipino women tended to rely on sons in old age much more than Filipino counterparts. Based on the findings of this study three factors were found strong enough to drawour attention. Daughter preference high position of women and equal support for sons and daughters appeared to be closely related in a meaningful way. Future studies need to focus on the relationships among three factors in depth Three factors suggest some important direction tha a strong son preference country like Korea need to head forward in a near future.

• 한국의상디자인학회지
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• 제13권4호
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• pp.1-14
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• 2011

This study is to analyze the image similarity and the preference for clothing stores in the 6 giant discount chains in Daejeon. The survey for this study was based on the questionnaires accomplished by 257 people through the multidimensional scaling. The results are as follows First, 6 clothing stores had 4 image groups located in 4 coordinates. CW(Costco Wholesale), NH(Nonghyup Hanaro-Mart), and SZ(Save Zone) had a similar distinct image, while HP(Home Plus) and EM(E-Mart), and LM(Lotte-Malt) also had similar differentiated images. Second, according to the preference analysis in terms of demographic characteristic, NH had the lowest preference from the people of all the different ages, while SZ had the highest. HP, EM, CW, and LM had their own preference in the following order: in the thirties, forties, and over fifties. Meanwhile, relatively, SZ is preferred by the people in their twenties and people over age fifty liked CW more. Third, according to the analysis of the preference for clothing stores in the giant discount chains in terms of educational background, clothing consumers who had high school degrees preferred NH and LM, people with 2 year college degrees liked HP and EM more, while 4-year college graduates and people with higher education had preference for SZ. Finally, according to the preference analysis in terms of income level, higher income groups preferred SZ and CW and lower income groups liked LH and LM more, while HP and EM had high preference from all kinds of income groups.

• 복식
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• 제56권5호
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• 한국의류학회지
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• 제34권7호
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.268-279
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• 2019

본 연구는 외식업체 빅 블러 현상과 키오스크 도입에 따른 이용고객의 주관적 인식을 파악하고자 서울지역 외식경영학과 대학원생을 대상으로 Q방법론을 적용하였다. 분석결과, 5가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=6) : 빠른 결재와 다양한 주문 선호 형 (Fast payment and various order preference types), 제 2유형(N=6) : 적립 할인 혜택 선호 형 (Earning discount benefits preference type), 제 3유형(N=3) : 간편 주문 선호 형 (Simple order preference type), 제 4유형(N=2) : 직원 서비스 선호 형 (Employee service preference type), 제 5유형(N=3) : 안전 결재 선호 형 (Safety payment preference type)으로 각 각 독특한 특징의 유형으로 분석되었다. 향후 외식업체 빅 블러 현상에 관한 연구에서는 많은 문헌과 실증연구를 바탕으로 보다 세밀한 Q방법론적인 질문과 분석기법으로 수정 보완하여, 응답자들의 다양한 의견을 보다 구체적이며 객관적으로 분석하고자 한다.

• 인간식물환경학회지
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• 제22권1호
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• pp.53-63
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• 2019

The purpose of this study was to investigate the preference of plant environmental images for flower plant consumption. This study came up with a total of four treatments including one image without plants and three images with flower plants (three roses, rose gift, rose garden). We conducted a survey on 104 men and women through the Google (online) survey and analyzed the data. The preference was higher with statistical significance for environmental images with plants than the image without plants. The preference for environmental images of roses was highest in the order of rose gift > rose garden > three roses. As a result of the cross-tabulation analysis, it was found that there was a significant difference in the preference for environmental images of roses according to general characteristics such as educational background and residence type. In terms of educational background, 2-year college graduates showed higher preference for the three environmental images of roses with statistical significance compared to high school graduates, university graduates and masters or higher. As a result of determining the difference in preference according to residential types, residents of multiplex houses showed higher preference for the "rose garden" environment image than residents of detached houses (p < .05). As a result of examining stress and depression in everyday life, 48.1% (the highest) of the respondents answered that they were "under daily stress" and 48.1% (the highest) of the respondents claimed not to be "under much depression". This study investigated the difference in preference according to demographic characteristics and existence of plants, preference in environmental images using roses, correlation with daily stress and depression, and utility of publicity using photographic images of plants.

• 한국응용과학기술학회지
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• 제39권4호
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• pp.507-516
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• 2022

본 연구의 목적은 좌우 방향의 회전 후 직립자세 시 압력중심과 근전도 분석을 토대로 회전선호도가 신체 안정성에 미치는 영향을 알아보고자 하였다. 연구의 대상은 오른쪽 손과 발의 편측선호도가 높은 대상자 16명으로 3가지 회전방향 조건(QS: 직립자세, LT: 왼쪽 10바퀴, RT: 오른쪽 10바퀴)을 수행하였다. 회전 후 직립자세 시 안정성을 평가하기 위하여 압력측정판과 근전도를 이용하여 결과를 도출하여 분석하였다. 연구결과로 모든 압력중심 변인은 QS보다 LT, RT가 크게 나타났지만, 회전방향에 따른 차이는 보이지 않았다. 근전도 결과는 좌우 비복근에서 회전방향에 따라 RT가 QS보다 근활성도가 크게 발생되었다. 결론적으로 대상자가 모두 오른쪽 측면선호도가 높았지만 압력중심에서는 회전선호도의 영향이 없었고, 비복근에서는 회전선호도의 영향이 나타났다.

• 한국의류학회지
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• 제14권2호
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• 한국의류학회지
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• 제9권1호
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• pp.9-16
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• 1985

This study was an attempt to survey, the relationships between women's self-concept and preference in clothing design. For the measurement of the self-concept scale was to select the somatic self and the social self which were explained Jung Won Sik's. The preference rate in clothing design consists of 58 items and 3 factors. (color, form, and texture). The questionnaires were administered to a sample of women (between the ages of 20 and 50) who lived in Seoul, Korea. The data for 658 respondents were analyzed by Pearson's correlation coefficient, $x^2$-test, F-test and Duncan-test. Through this study, the followings were founds: 1. There were significant relations between the self-concept and the preference for clothing color in value, chroma and warmth. 2. There were no significant relations between the self-concept and the preference for clothing form in line, silhouette and style. 3. There were significant relations between the self-concept and the preference for texture in touch, thickness, weight and luster. 4. There were significant differences in the preference of clothing design according to their age. That was largely devided into two groups; one's 20' s and the others 30's$\~$40's.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.189-199
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• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.