• 한국의상디자인학회지
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• 제19권3호
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• pp.109-126
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• 2017

This study aimed to investigate the relationship between oriented quality of life and fashion image with a focus on their futures. The results of this study are as follows. First, oriented quality of life was sampled as six factors such as information preference, job preference, self-preference, leisure preference, health preference, and self-defense preference, whereas an oriented fashion image was drawn as three factors such as urban image, individual image, and feminine image. Second, the self-defense preference had a significant effect on modern image and individual image as in Photo 1, while leisure preference and self-defense preference exerted a significant influence on feminine image in Photo 2. In Photo 3, leisure preference and self-defense preference affected urban image significantly, and health preference and self-defense preference respectively influenced individual image and feminine image. Third, as a result of investigating the difference between oriented quality of life and the sub-element of oriented fashion image according to the type of oriented quality of life, six groups of oriented quality of life (self-preference, job preference, self-defense preference, information preference, leisure preference, and health preference group) displayed significant differences only in individual image as presented in Photo 2. Fourth, in consequence of examining differences in the factor of an oriented fashion image according to the type oriented quality of life, six groups according to the type of oriented quality of life presented significant differences in the individual, splendor, elegant, refined, youthful, feminine, and modern image among the factor of oriented fashion image.

• 한국조리학회지
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• 제20권5호
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• pp.22-28
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• 2014

This research proposes and empirically tests a model of the relationships among perceived food quality, perceived service quality, perceived environment quality, brand preference, trust, satisfaction and favorable recipient behavior within the context of luxury restaurant patronage. Hypotheses implied by the model are tested on a sample of 398 patrons of U.S. luxury restaurants. Findings revealed that perceived food quality, perceived service quality, and perceived environment quality positively effect on the brand preference, and the brand preference positively and directly influence on favorable recipient behaviors as well as trust and satisfaction. These findings are discussed in terms of both academic and practitioner implications.

• 한국경영과학회지
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• 제25권3호
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• pp.109-124
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• 2000

For rational human value judgement and evaluation, provision of clear evaluation data, objective value judgement criteria, and properly generalized methods are required. For instance, this is true for software quality evaluation, and the measure of software quality and the weighting method of evaluation target directly affect final decisions. However it is not easy to find a generalized method for the software quality evaluation or product selection, because of its complex characteristics. In this paper, we apply the qualitative preference method based on quantitative belief functions to find a general weighing method for the software quality evaluation. In particular, the qualitative preference method, in which the differentiated preference expression is possible, is conceptually expanded for general applications in future. For this purpose, we hierarchically differentiate the strong preference relation from the weak preference relation, and show an example of quantification of software quality evaluation on different applications, by comparing the qualitative preference method with AHP. We believe that the application domain of this method is not limited to the software quality evaluation and it is very useful to apply this results to other SE areas, e.g., metric selection with different views and riority determination of practices to be assessed in the SPICE.

• 품질경영학회지
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• 제41권3호
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• pp.337-353
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• 2013

Purpose: As there are more cases of forged brands, change of awareness is urgently required at the governmental, corporate and consumer levels. Therefore, this study aims to positively analyze the correlation between forged brand quality and purchase intentions perceived by consumers based on types of preference of luxury brands. Methods: In order to achieve the above purpose, this study derived a model of causal relationships among the forged brand quality, preference of typified luxury brands, and purchase intentions. SPSS 20.0 was applied for data processing. Frequency analysis ad descriptive statistical analysis were conducted for basic data and measurement tools were verified through feasibility and reliability analyses. Multiple regression analysis was conducted to verify the hypotheses. Results: Based on the results, only utilitarian quality positively (+) affected non-intrinsic preference while its impact on intrinsic preference was negative (-). On the other hand, hedonic quality was significantly positive (+) but the impact was not significant. Both utilitarian and hedonic qualities had significantly positive (+) impacts on the intentions to purchase forged brands with the impact of hedonic quality relatively higher. Conclusion: These results clarified that the overall consumption of Korean consumers had not entered its maturity, yet. Also, Korean consumers regard forged brands as alternatives to luxury brands mostly because of hedonic quality. As hedonic quality is added, Korean consumers' purchase intentions became higher. Based on these results, this study suggested the measures to be taken for the country to develop into an advanced country in the luxury market which is becoming more global and overcome the barrier of its old trend in imitation at the four levels of manufacturers, distributors, government, and consumers.

• 한국의류학회지
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• 제32권2호
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• pp.190-200
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• 2008

The purposes of this study were to identify brand equity factors influencing brand preference and to investigate the effects of preference and other factors on brand performance of domestic and imported fashion accessary(handbag, shoes, purse, etc.) brands. A total of 300 women aged between 20 and 49 years were surveyed during the month of September, 2006, on 2 domestic brands and 2 imported brands that were well-known to consumers. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 10.0. The result of research showed: 1) Four factors of brand equity were identified: quality, awareness, image, and trust. 2) Quality, awareness, price acceptability, distribution proximity, and brand performance of the domestic brands were higher than those of the imported brands. But brand preference of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by quality, awareness, image, and trust. And brand performance of the domestic brands was affected by appropriateness, brand preference, and distribution proximity. 4) Brand preference of the imported brands was affected by image, quality, awareness, and trust. And brand performance of the imported brands was affected by price acceptability, appropriateness, and distribution proximity.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2013년도 춘계학술대회 논문집
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• pp.122-129
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• 2013

The vehicle's waning sounds are used for the purpose of informing the specific situation to the driver. In the past, the warning sounds were developed in terms of a simple notification. With the increasing importance of the emotional quality of vehicle, the research in terms of sound quality has been actively conducted. The desired sounds are dependent upon customer expectation and usage requirements. And it based on cultural or regional difference and personal preference. In this paper, the preference study considering the sale region and personal preference is introduced. Jury test for subjective evaluation are carried out and the difference in preference is analyzed.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.87-95
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• 2012

본 연구는 객관적인 화질 평가 요소들과 선호도를 기반으로 한 주관적 화질 평가 모형을 구축하여 감상자들의 화질에 대한 선호도를 객관적 요소들로 분석할 수 있도록 하였다. 즉 제조사들이 이해하기 쉬운 객관적 화질 평가 요소들을 선정하고, 이와 같은 요소들을 질문하는 문항을 기반으로 하여 사진의 품질을 평가하는 방식으로 주관적 화질 평가 모형을 구축하였다. 또한 화질 평가에 사용되는 실제 사진을 일반인들이 주로 촬영하는 장면인 인물사진으로 선택하여 실험결과의 일반화와 타당성을 추구하였다. 본 실험의 주관적 화질 평가 모형을 통하여 감상자들이 선호하는 화질을 평가하고 그 결과가 최종적인 사진의 선호도에 어떠한 상관관계를 갖으며 영향을 미치는지 분석하였다. 이와 같은 상관관계 분석을 통하여 감상자가 선호하는 화질에 대해 파악하고 화질을 향상시키는 요소를 분석할 수 있었다. 그 결과 선호도와 가장 상관관계가 높은 변수는 색재현력, 다이내믹 레인지, 노이즈, 해상도 순이었으며, 인물 사진 자극의 특성상 색재현력과 선호도가 가장 높은 수준의 상관관계를 보였다. 이러한 결과는 단순 수치화된 객관적 화질 평가 요소들을 언어로 확장시켜, 선호도에 기반을 둔 주관적 화질 평가 모형을 제시함으로써 일반 사용자와 제조사 모두가 쉽게 이해할 수 있는 새로운 방식의 접근이라고 할 수 있다.

• International Journal of Contents
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• 제11권2호
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• pp.20-30
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• 2015

We propose a new method that specifies objective image quality factors by evaluating an image quality measurement model using random images. In other words, No-Reference variables are used to evaluate the quality of an original image without using any reference for comparison. 1000 portrait images were collected from a web gallery with votes constituting over 30 recommendation values. The bottom-up data collecting process was used to calculate the following image quality factors: total range, average, standard deviation, normalized distribution, z-score, preference percentage. A final grade is awarded out of 100 points, and this method ranks and grades the final estimated image quality preference in terms of total image quality factors. The results of the proposed image quality evaluation model consist of the specific dynamic range, skin tone R, G, B, L, A, B, and RSC contrast. We can present the total for the expected preference points as the average of the objective image qualities. Our proposed image quality evaluation model can measure the preferences for an actual image using a statistical analysis. The results indicate that this is a practical image quality measurement model that can extract a subject's preferred image quality.

• 국제지역연구
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• 제12권2호
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• pp.227-250
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• 2008

본 연구는 한 중 대학생소비자의 글로벌브랜드에 대한 선호도와 구매의도를 실증분석을 통해 비교분석하는 것을 목적으로 한다. 아울러 선행연구에 기초하여 글로벌브랜드의 선호도, 글로벌브랜드의 구매의도, 브랜드원산지이미지, 지각된 품질, 자민족중심주의성향 변인들 간의 구조적 관계를 설정하였다. 설문조사는 한국 부산과 중국 상해에서 재학 중인 대학생(500명)을 대상으로 하였고, SPSS ver.15.0과 AMOS ver.7.0통계패키지를 사용하여 설문지의 데이터를 분석하였다. 변인 간의 구조적 관계를 파악하기 위해 구조방정식 분석을 실시하였다. 분석의 결과 한국(부산)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에도 관계가 없는 것으로 나타났다. 중국(상해)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에는 긍정적인 상관관계(+)가 존재하고 있음을 확인하였다.

• 한국연초학회지
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• 제16권2호
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• pp.122-127
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• 1994

Feeding preference of cigarette beetle, Lasioderma sewicorne F., on cured tobacco leaves was investigated to obtain basic information on ecological management of the insect pest in tobacco storage warehouses. About 3, 000-4, 000 adults of the insect were released in a warehouse in which groud tobacco leaves were placed on the bottom and at 3m above the floor level, and numbers of insects attracted were examined. There was no significant difference on feeding preference between the two tobacco varieties, flue-cured(NC82) and air-cured(Br3l) tobacco leaves. However, significant differences were noted in feeding preference between thick and thin leaves and among different quality grades within a tobacco variety. Feeding preferences of cigarette beetle between flue- and air- cured tobacco varieties showed significant differences on the lower position, though there were no differences on the 3m upper position. On the 3m upper position, feeding preferences were different between thick and thin leaves of tobacco varieties, and variety X thickness and variety X thickness equality grades showed statistically significant differences. Significantly higher feeding preference by cigarette beetle adults was observed for the food placed on the 3m upper than on the lower position. There were negative correlations between quality grades of cured tobacco leaves and feeding preference on the lower position, and the regression equation was Y(feeding preference)=4.050-0.683 X (degree).