• Journal of the Korean Home Economics Association
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• v.38 no.5
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• Journal of Nutrition and Health
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• v.30 no.5
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• pp.529-539
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• 1997

The present study was to formulate a computer program to provide a menu based on a food preference survey of families in urban areas. A food preference survey was conducted by individual direct interviews of infants, children and old people in this study. In case other's food preferences were available, food menus considering all age groups could be made. Database III PLUS package was utilized for this study. The dBASE was loaded with a food compostion table of 339 different food items, along with data for amino acids and fatty acids for 171 and 43 food items respectively. Food preference, unit of food, and recommended dietary allowances were also incloded. This meun program system calculates nutrients in selected foods, and menu assessment was composed of several factors inculding energy ratio of carbohydrate : protein : fat, amino acid score, limiting amino acid, polyunsaturated fatty acid/saturated fatty acid(JP/S) ratio and Ca/P ratio.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.29-37
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• 2001

The purpose of this study is to investigate the preference and the use of the bedclothes. The data were obtained from market research of 12 department stores which were located in Seoul, Daegu and Busan, and from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes frequency, percentage, $X^2$test, ANOVA, and Scheffe test. Cotton was the most popular fiber for coverings and fillings. Color preference was in the order of pastel, non-chromatic, vivid, and white color and pattern preference was in order of floral, check, and stripe pattern. Practicality, color and fabric were the most important factors and price was the most unsatisfied factor when bedclothes were purchased. Also, information for bedclothes was obtained mainly through internet shopping, home shopping or catalog shopping.

• Journal of Korea Multimedia Society
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• v.17 no.11
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• pp.1286-1295
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• 2014

This paper suggests the way that it could improve the reliability about preference of user's feedback by adding weighting factor on sentiment analysis, and efficiently make a sentiment analysis of users' emotional perspective on the big data massively generated on twitter. To solve errors on earlier studies, this paper has improved recall and precision of sensibility determination by using sensibility dictionary subdivided sentiment polarity based on the level of sensibility and given impotance to sensibility determination by populating slang, new words, emoticons and idiomatic expressions not in the system dictionary. It has considered the context through conjunctive adverbs fixed in korean characteristics which are free to the word order. It also recognize sensibility words such as TF(Term Frequency), RT(Retweet), Follower which are weighting factors of preference and has increased reliability of preference analysis considering weight on 'a very emotional tweet', 'a recognised tweet from users' and 'a tweeter influencer'

• International conference on construction engineering and project management
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• 2005.10a
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• pp.615-620
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• 2005

The aim of this study is to evaluate the public preference to the breakwaters of fishing harbors in Taiwan, so that the results could be applied to the successive study of breakwater landscape improvement. Among the breakwaters' photographs those took on the fishing harbors, this study picked up 4 photos for demonstration and 60 for questionnaire according to their spatial types configured with crest of breakwater, crown wall, and armoring blocks) and other landscape factors. The preference evaluation was conducted by questionnaire to the public, 385 effective questionnaires were taken into analysis. Results reveals: (1) the open, colorful, recreational and water-intimate breakwaters are preferred. (2) The combination types and visual elements (shapes, colors, textures, lines and scales) of breakwaters are also influence the public preference.

• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.90-105
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• 2013

The purpose of this study was to explore how experiential factors in sportswear stores influenced store satisfaction, brand preference, and purchase intention among potential consumers, and to reveal the moderating effects of impulsive buying. The subjects of this study were 306 male and female adults in their 20s and 30s, who had visited sports brand stores within the past year. To analyze the data, Cronbach's ${\alpha}$, structural model analysis and path analysis were performed. The results of this study were as follows. First, there is a strong relationship between store satisfaction and experiential factors in sportswear apparel stores. All experiential factors significantly influenced store satisfaction in a positive direction. Second, consumers' store satisfaction positively influenced on brand preference. Third, consumers' store satisfaction had positive influences on their purchasing intention. Fourth, consumers' impulsive buying tendency showed significant moderating effect on the experiential factors. Consumers with low level of impulsive buying tended to be influenced more by 'think', 'relate', and 'sense' experiential factors on their store satisfaction. However, consumers with a high level of impulsive buying tendency revealed that they were more likely to be influenced by 'act' and 'feel' experiential factors.

• Journal of the Korean Institute of Landscape Architecture
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• v.17 no.3
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• pp.9-20
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• 1990

The objective of this study is to test the applicability of the Information processing model suggested by Kaplan to the preferences of Korean people as well as to investigate the preference patterns of Korean people and the influencing factors on Korean preferences for the landscape. Photo - questionnaire survey was conducted twice to collect the data concerning the landscape preferences. The samples of the first survey were selected from the citizens of Seoul and the students of Seoul National University. The first survey focused on the preference patterns of Korean people while the emphasis of the second survey was given to the test of information processing model and the influencing factors on the preferences of Korean people. The samples of second survey were also selected from the students of Seoul National University. The photos in the photo - questionnaire for the first survey included the scenes representing both three landscape styles(Korean, Japanese and Western styles)and three landscape qualities such as the layout of space, the use of landscape plants and the use of stones and rocks. For the second survey, four informational factors such as complexity, coherence, legibility and mystery were selected for inclusion in the photos of photo - questionnaire. Respondents for both survey were asked to respond their preferences on the five - point Likers scale. The results of the study suggested that four informational factors influence significantly the preferences of Korean students. The study indicated that both the citizens of Seoul and the students of Seoul National University prefer water and vegetation to rock among the contents of landscape. Among the landscape styles, Japanese landscape style was most preferred and Western landscape style was more preferred than Korean traditional landscape style. In addition to informational factors, it was found that the contents of landscape and landscape style were also major influencing factors on the landscape preferences. The socio - economic backgrounds of respondents such as age, foreign travel experience, income, residency before the age 14, familiarity and respondent's experties in landscape architecture seemed to Influence the landscape preferences.

• The Research Journal of the Costume Culture
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• v.31 no.6
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• pp.705-719
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• 2023

The study aimed to investigate the factors influencing genderless fashion preferences. The questionnaires were collected from men and women participants aged 20 to 49 living in Seoul City and Gyeonggi Province. Data analysis involved factor analysis, t-test, ANOVA, and regression analysis. The findings revealed that genderless fashion preference comprised four factors, namely individuality pursuit, deviation from norms, fashion pursuit, and social recognition pursuit. Self-esteem encompassed two factors positive self-esteem, and negative self-esteem. while sociocultural attitude toward appearance consisted internalization, and awareness. Second, positive self-esteem significantly influenced individuality pursuit and deviation from norms in genderless preference factors. Third, sociocultural attitude toward appearance had a significant effect on genderless fashion preference, with awareness particularly exerting a significant effect on individuality pursuit, fashion pursuit, and social recognition pursuit. Fourth, genderless fashion preferences exhibited differences based on gender role identity in factors such as individual pursuit, norm avoidance, and trend pursuit. Lastly, demographic characteristics such as age, education, occupation, and monthly income revealed significant differences in genderless fashion preferences. From the results of the study, it was found that consumers perceived individuality pursuit, fashion pursuit, and social recognition pursuit as important influencing factors of genderless fashion preferences. In addition, it is necessary to create an independent brand identity by developing various items to express consumers' individuality, differentiated brand concepts from other brands, and store displays.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.628-637
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• 2004

The objectives of this study were to investigate the preference of characters for children＇s underwear and to find out the sensibility factors of preferred characters. It was also examined what sensibility factors of the characters were important for children＇s underwear as well as how characters were recognized as a factor in purchase of children＇s underwear. The research sample consisted of 300 Korean mothers who have children ranging from first to six grade in elementary school. Data were analyzed by Frequency analysis, ANOVA, and t-test. The results are as follows: According to the sensibility analysis, character image was classified into 3 factors, Pleasure, Riches, and Childish; Among three sensibility factors, Pleasure was the most important factor to affect the preferred character; National characters were more preferred than licensed characters.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.948-958
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• 2005

The purposes of this study were to segment adolescents into groups by family and school factors and to investigate the differences among the groups regarding body image and self-esteem. The study distributed the questionnaires to the adolescents who were middle and high school students in South Korea. The total respondents were 2240. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2-test$. Factor analysis showed that body image had four dimensions: appearance management, physical attractiveness, weight control, and the opposite sex fear. The cluster analysis showed that Korean adolescents were segmented into four groups (family preference/school preference group, family dissatisfaction/school dissatisfaction group, family average/peer competition group, family average/peer dissatisfaction group). The four groups were significantly different in regard to three dimensions of body image, self-esteem, and demographics. For example, the family preference/school preference group was most satisfied with their bodies, had a lowest opposite sex fear, and had a highest self·esteem. However, family dissatisfaction/teacher dissatisfaction group was most dissatisfied with their bodies, had a greatest interest in their appearance, and had a lowest self-esteem.