• Journal of Korea Multimedia Society
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• v.17 no.11
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• pp.1286-1295
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• 2014

This paper suggests the way that it could improve the reliability about preference of user's feedback by adding weighting factor on sentiment analysis, and efficiently make a sentiment analysis of users' emotional perspective on the big data massively generated on twitter. To solve errors on earlier studies, this paper has improved recall and precision of sensibility determination by using sensibility dictionary subdivided sentiment polarity based on the level of sensibility and given impotance to sensibility determination by populating slang, new words, emoticons and idiomatic expressions not in the system dictionary. It has considered the context through conjunctive adverbs fixed in korean characteristics which are free to the word order. It also recognize sensibility words such as TF(Term Frequency), RT(Retweet), Follower which are weighting factors of preference and has increased reliability of preference analysis considering weight on 'a very emotional tweet', 'a recognised tweet from users' and 'a tweeter influencer'

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2012.10a
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• pp.364-369
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• 2012

The vehicle sound classified into driving sound due to power-train, operating sound due to electric motor like sunroof, door lock and electronic sound. These vehicle sound has various features depend on the characteristic of sound that user required. And it based on cultural and regional difference of user. In this study, the user required vehicle sound characteristics for luxury sedan was investigated in overall viewpoint. And virtual target sound was developed through the result of user preference investigation. Next, Jury test was carried out in Germany, USA and Korea for evaluating the target sound. And the regional and individual difference of preference was analyzed through the result of jury test. This result of research will be contributed to design of vehicle sound quality and target sound setting.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.343-354
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• 2009

This study examined the factors(intrinsic cues, extrinsic cues, private brands familarity, store loyalty) influencing clothing PB preference of large-scale discount stores, and investigated the differences according to the consumer's decision types. Questionaries were collected from 316 female customers in front of the discount stores and the data were analyzed by SPSS 12.0 using T-test, correlation, regression analysis and cluster analysis. The results were as follows. First of all, According to the correlation and regression analysis, the private brand preference were influenced by store loyalty and PB familiarity. Secondly, Differences are found according to the consumer's decision types. That is the price-conscions consumers regard store loyalty, PB familiarity, extrinsic cues, and PB preference more importantly than the value-conscious consumers.

• Journal of the Korean Society of Food Culture
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• v.15 no.5
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• pp.423-434
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• 2000

The purpose of this study was to develop menu planning in the elementary food service system. This survey conducted in 10 elementary schools located in Inchon area. Among 300 questionnaires, 258 responses were collected and were analyzed by SAS program. Household income levels, food habits and preference of menu were investigated using frequency and percentiles with chi-square test. The result showed that mostly people belonged to lower middle income classes. As for preference of school food service menu, elementary students chose correction of unbalanced diet and good nutrition, while mothers of them ranked correction of unbalanced diet and convenience of preparing food. Regardness of mothers for menu preference of the elementary school students came to an agreement overall.

• Journal of the Korean Society of Food Culture
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• v.20 no.6
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• pp.731-737
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• 2005

The purpose of this study was to investigate the preference of the general public about Japanese foods. Self-adminitered questionnaires were collected from 217 residents in seoul and its vicinities. Data was analysed by chi-square test, t-test and one-way ANOVA. The preference of Japanese food was generally high except for the items. These was a significant difference in the average score of preference for each kind of Japanese food according to gender and age. Saengsunchobab, Saewootuegim, Gowangawhae, Yhachai tuegim, Naembiwoodong and kimchobab are highly preferred Japanese foods, whereas Domijiri, Moduemnaembi, Haesamchowhae and Mooneachowhae are poorly considered among the general public.

• Journal of the Korean Home Economics Association
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• v.24 no.1
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• pp.129-138
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• 1986

The purpose of this study is to investigate the child's preference attitude for one parent and to analyze the difference in the four variables(sex, age, birth order and maternal employment) and the factors influencing it. To meet this purpose, three kinds of questionnaire for child (school-age/late adolescence) and his parents were used. The data were obtained through 136 pairs(parents and child) and analyzed by chisquare test and Guttman's lambda. The results of this test are summerized as follows. 1. The majority of children prefer mother to father and especially adolescent daughters prefer mother more than sons. 2. The majority of parents answered that their child would prefer mother to father and the correlation coefficient between mother's answer and fathers is .53. But child's actual preference is no related with parent's awareness of being preferred. 3. The majority of parent's answer were consistent with child's preference but the correlation coefficients are very low from the analysis of factors influencing the child's preference. Therefore parents and child must have more communication, concern and expression of love for mutual consistence.

• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.75-95
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• 2006

This study attempted to determine the influence of organizational structure on the novelty preference for corporate meeting destination choice. The three dimensions of structure incorporated were formalization, centralization and complexity. A total of 75 corporate meeting planners drawn from public listed services organizations were involved. The main method of data collection was questionnaire survey and multiple regression analysis was employed as the main statistical technique. The results revealed that both formalization and centralization were negatively correlated with novelty preference while complexity was positively correlated. However, only complexity contributed significantly to the prediction of novelty preference for corporate meeting destination choice. The main implication of this study is pertaining to the segmentation and targeting of the corporate meeting market. This study helped in bridging the gap between tourism marketing and organizational research. It also contributed by developing the measurement for novelty preference from the context of experiential marketing.

• Journal of Families and Better Life
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• v.17 no.3
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• pp.33-46
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• 1999

The purpose of this stud was to investigate how the children's perceptions of interpersonal relations(parent, family and peers) and self are related to social preference. The subjects of this study were 625 children of 5th and 6th grade in 4 primary schools in Tajon. Social preference was highly correlated with perceptions of peer and of father. The direct path between boy's perceptions of parent/family and peer ratings of social preference was no longer significant whereas there was a significant path mediated by their perception of self. This suggests that boys and girls' peer representations were established for the role as mediators between parents/ family representations and peer ratings of social preference. In addition negative representations of self and others were found to be associated with increased social impairment and less positive status in the peer groups.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.1
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• pp.69-74
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• 2004

A sequencing problem is to find an ordered sequence of some entities which maximizes (or minimize) the domain specific objective function. As some typical examples of sequencing problems, there are traveling salesman problem, job shop scheduling, flow shop scheduling, and so on. This paper introduces a new type of sequencing problems, named a sequencing problem with fuzzy preference relation, where a fuzzy preference relation is provided for the evaluation of the quality of sequences. It presents how such a problem can be formulated in terms of objective function. It also proposes a genetic algorithm applicable to such a sequencing problem.

• Journal of Family Resource Management and Policy Review
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• v.10 no.3
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• pp.97-111
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• 2006

The objective of this research is to analyze how main social relation network of middle-aged women such as family, friends and neighbors, etc affects the preference for silver town. For this objective, structured questionnaires were distributed to 309 middle-aged women at the age of 40-59 years old living in Seoul and new cities of metropolitan area. Statistics such as ANOVA, Pearson Coefficient and Multiple Regression were adopted for statistical analysis. The main result of this research is as follows: First, housewives showed higher preference for silver town than people involved in other occupations. Second, though the relation of friends and neighbors among the social relation network of middle-aged women affected the preference for silver town, that of family did not affect significantly. The result of this research suggests that it is necessary to adopt policy considering the relation of friends and neighbors among the social relation network of middle-aged women so as to activate silver town.