• 제목/요약/키워드: Practical usage

검색결과 650건 처리시간 0.02초

SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교 (The usage motivation of SNS: A Comparison of Open type and Closed type SNS)

  • 전병호
    • 디지털산업정보학회논문지
    • /
    • 제11권2호
    • /
    • pp.181-192
    • /
    • 2015
  • A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

Effect of Individual Differences on Online Review Perception and Usage Behavior: The Need for Cognitive Closure and Demographics

  • Ma, Yoon Jin;Hahn, Kim;Lee, Hyun-Hwa
    • 한국의류학회지
    • /
    • 제36권12호
    • /
    • pp.1270-1284
    • /
    • 2012
  • This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure dimensions (i.e., preference for order and structure, preference for predictability, discomfort with ambiguity, closed-mindedness, and decisiveness) and demographic characteristics on consumer attitudes, perceived online review influence, benefits, persuasiveness, and review usage behavior. Finally, practical implications and prospects for future research are discussed.

기업 마이크로블로그 이용 동기 및 만족의 한중 비교연구 (A Comparative Study on Usage Motivation and Satisfactions of Enterprise Micro-blog between Korea and China)

  • 전병호;김정;강병구
    • 디지털산업정보학회논문지
    • /
    • 제9권1호
    • /
    • pp.177-188
    • /
    • 2013
  • As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, micro-blog, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. The purpose of this study is to investigate the usage motivation and satisfaction of enterprise twitter based on use and gratifications perspectives comparing with Korea and China. Based on prior studies on use and gratifications of internet-related media, information seeking, pleasure/entertainment, relationship, communication, and incentives were identified as usage motivations of enterprise Micro-blog. This study contributes to provide the base of activation strategies and practical implications for micro-blog as a marketing tool.

uTradeHub 시스템 활성화 방안에 관한 연구 (A Study on Activation of uTradeHub System)

  • 이상옥;임천혁
    • 무역상무연구
    • /
    • 제51권
    • /
    • pp.441-464
    • /
    • 2011
  • It is childhood yet in uTradeHub system practical use. According as company's necessity of cost-saving is increased according to trade terms aggravation such as uncertainty of international money market, commodities prices rise, necessity of e-trade practical use in company is increased. Use is inevitable by state that link with e-Nego and e-B/L service with related presentation e-L/C banks is not made. At the present users are doing specification only service this main point, and practical use activation through public information and marketing about service is needed situation because most of, companies which is not using service, do not know about existence availability of uTradeHub system, usage, availability. This study presented five such as early materialization of user center's link and integration, medium and small enterprises e-trade participation extension, utilization ratio raising through government's public information, e-trade cooperation business activation between the country, electronic documents standardization etc. by prompting competition about practical use of uTradeHub system.

  • PDF

소설에 나타난 안방의 의미와 용도에 관한 연구 (A Study on 'An-Band' It's Meaning and Practical Use Mentioned in Novel)

  • 오혜경;김대년;서귀숙;신화경;최경실
    • 한국실내디자인학회논문집
    • /
    • 제18호
    • /
    • pp.81-86
    • /
    • 1999
  • The purpose of this study is to find out to meaning and practical use of 'Anbang' of which unique roles and function has not been changed till now since Chosun dynasty. The Study has been carried out by selecting 27 novels in which the word 'Anbang' mentioned frequently and analyzing the sentences with 'Anbang' . The major finding were summarized as follows: 1. Since Chosun dynasty till now, 'Anbang' in most important space for Korean in residential area its meaning and practical use had not been changed. 2. The meaning of Anbang could be categorized into two parts; One was general symbolic meaning which was perceived mentally in general and the other was specific symbolic meaning which was varied by uses. In case of general symbolic meaning 'Anbang' implied a space with light turned on late at night, a very special space from the point of interior decoration and size, a space to keep very important stuffs and a space to deal with very important business. In case of specific symbolic meaning during Chosun dynasty, 'Anbang' was used as a pronoun to imply a mistress as major occupant was a mistress. Since then, gradually, 'Anbang' was used as a pronoun to imply married couple as married couple becomes major occupant. 3. The practical use of 'Anbang' cold be categorized into two; One was routine usage and the other was exceptional usage. The typical routine use were sleeping, dining family gathering, visitor greeting, clothes changing and sewing. The exceptional use were a Sebae(new year's bow), Pyebaek(make a deep bow and offer her gifts to her parents-in-law) and patient curing.

  • PDF

조직시민행동이 정보시스템 사용성과에 미치는 영향: 흡수능력의 매개역할을 중심으로

  • 길진호;곽기영
    • 한국경영정보학회:학술대회논문집
    • /
    • 한국경영정보학회 2008년도 춘계학술대회
    • /
    • pp.525-540
    • /
    • 2008
  • With the competitive pressure and the development of information and communication technology, many organizations have introduced various kinds of enterprise-wide systems like enterprise resource planning (ERP) systems as strategic tools for the purpose of improving organizational performance. Despite their promised strategic benefits, however, their implementation has suffered from a high failure rate and difficulty in realizing the anticipated benefits. Previous studies have indicated that one of the most critical failure reasons is the lack of knowledge sharing and utilization across organizations. As a consequence, many information systems (IS) researchers have paid attention to examining the effect of absorptive capacity closely associated with knowledge sharing and transferring on IS usage performance. ERP systems implementation involves changes not only in systems but also in processes and other social dimensions, which can be related to organizational citizenship behavior (OCB) requiring appropriate communications and interactions among organizational members. A lack of communications and interactions due to a lack of OCB might lead to weak absorptive capacity and thus negatively influence knowledge sharing across organizations, because OCB facilitates a successful collaboration among functional units and positively impacts individual's attitude toward radical organizational change. With this motivation, this study has two research objectives. First, it introduces and tests a theoretical model accounting for the relationships among performance of ERP system usage, absorptive capacity, and OCB. Second, it examines a mediating role of absorptive capacity between OCB and performance of EPR system usage. Theoretical and practical implications of the study ware discussed, along with its limitations.

  • PDF

관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로 (A study of Relationship Smartphone use behavior and User empowerment in Tour experience : Focusing on Chinese people)

  • 구철모;유문정;전유희;이지민;정남호
    • 지식경영연구
    • /
    • 제17권1호
    • /
    • pp.155-174
    • /
    • 2016
  • Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

  • PDF

국내 ISO 인증기업의 실무지침서 운용실태에 대한 조사연구 (Research on the usage status of Job Instructions in domestic enterprises holding ISO certification)

  • 신동식;정장우;백종엽;강경식
    • 대한안전경영과학회지
    • /
    • 제10권4호
    • /
    • pp.165-171
    • /
    • 2008
  • In the policy management system of the safety&health(same as the environment and the quality), the documentation of the management system is required in various international standards & guides. In case of 3 level classification of the system documents, it generally will be identified such name as the manual, the procedure(or the process) and the job instruction. Each level of the document has the unique role and usage though, the job instructions, especially, would be developed to support the practical job worker. Considering such document level, the job instructions should be reflect the latest know-how of the job-handling methods. And that, it should be used at any times by the related job worker. This paper is prepared for surveying the actual usage status of the job instructions of the domestic enterprises holding ISO certificate and trying to suggest the better way of application of the system documents.

스마트폰 뱅킹 서비스 품질을 고려한 사용자 이용의도에 관한 연구 (A Study on Users' Intention to Use Considering Service Quality of Smartphone Banking)

  • 노미진;황보충
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제25권1호
    • /
    • pp.105-134
    • /
    • 2016
  • Purpose First, this study examines the relationship between characteristics of smartphone banking and trust of smartphone banking. Second, this study investigates the impact of perceived benefit on the trust and usage intention of smartphone banking. Finally, this study considers moderating effect of service quality in the relationships between perceived benefit and trust and usage intention of smartphone-based mobile banking. Design/methodology/approach This research uses the survey method to test its hypotheses, the survey population is smartphone baking users. A software tool called AMOS 17.0 used to analyze the research model. Findings The results showed that characteristics of smartphone banking channel like compatibility, timeliness, and mobility had a positive effect on the trust of smartphone banking. The device familiarity showed a significant positive impact on trust of smartphone banking. While the service quality moderated the relationship between trust and usage intention of smartphone banking, moderating effect of service quality in the relationship between perceived benefit and its usage intention was not significant. The results of this study could provide a theoretical framework to explain customers' decision of smartphone banking and practical implications for banking venders.

The Effects of Transformational Leadership and The Role of Social Connectedness, Team Psychological Safety and SNS Usage Frequency

  • WANG, Wei;MOON, Jaeseung
    • 동아시아경상학회지
    • /
    • 제9권3호
    • /
    • pp.57-69
    • /
    • 2021
  • Purpose - The purpose of this research is to test the impact of social connectedness and team psychological safety on the relationship between transformational leadership and employee performance (job performance and practiced creativity), and moderating role of usage frequency of SNS. Research design, data, and methodology - A total of 299 questionnaires, completed by Chinese employees, were analyzed using SPSS 22 and AMOS 22. For the assessment of goodness of fit of the models, TLI, CFI, RMSEA indices were used. Result -The empirical results are as follows. First, social connectedness had a mediating effect in the relationship between transformational leadership and job performance, practiced creativity. Second, team psychological safety had a mediating effect in the relationship between transformational leadership and social connectedness, job performance, practiced creativity. Finally, the moderating effect of frequency of employee SNS usage were not significant. Conclusion -This study analyzes the mediating role of employee social connectedness and team psychological safety on the relationship between transformational leadership and job performance, practiced creativity, which is helpful for the expansion of related theories and provides practical implications for effective human resource management.