• 품질경영학회지
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• 제46권2호
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• pp.339-350
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• 2018

Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.

• 복식문화연구
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• 제4권1호
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• pp.15-28
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• 1996

This study is concerned with the prohibition of False Hair(加笙) and a primary factor in Lee Dynasty. Assuming that the trend of simplification in false hair is closely related to the idea of practical science to be the social and ideal background of those times, we researched. The results are as follows: Constant discussions and prohibitions against false hair were designed to differentiate between classes but to discard a variety. Goge(高笙) came to be a big problem during the reign of king Sung-Jong(成宗) and after on arguemt for the usage of false hair was in vogue king Young-Jo(英祖) and Jung-Jo(正祖). Finally, the wearing of Hooge(後笙) came to be a national regulation in manners and customs, and also brought the realization of prohibition against the usage of false hair. It is believed that the performance and the effect of the prohibition against the usage of false hair have a close relation with the idea of practical science.

• 한국실내디자인학회논문집
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• 제18호
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• pp.16-22
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• 1999

The purpose of this study is to analyze the drafting process by using AutoCAD for the basic course as well as to suggest the educational basic data of CAD in interior desigv. This research is to show not only practical use of CAD as a drafting tool function, but offering optimizing ways of AutoCAD command usage. The method used for this study is based on an analyzing of 6 types of total 98 types AutoCAD tutorial manual in CAD section of Kyobo book center. After the analysis of the AutoCAD command usage in creating floor plan, characteristics of drafting process is nearly the same as traditional drafting process. It means that traditional drafting process grafted on to computer aided drafting process. And the practical usage of AutoCAD command type is Draw, Modify, Format and View command in creating floor plav. That is emphasis on a specific functiov. Therefore, it should be developed basic course program which adapted various function of AutoCAD.

• 가족자원경영과 정책
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• 제5권2호
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• pp.45-57
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• 2001

The object of this study is to understand the determinants of housewives’internet usage, examining empirically their internet usage motivation and activity, and to find the way to promote housewives’internet usage. The major findings of this study can be summarized as follows; 1) the housewives’internet usage motivation was composed of the motivation to make a good use of leisure by internet, self-developmental, practical, and children educational motivations. The mean score of self-developmental motivation was the highest in the internet users and that of child educational motivation was the highest in the non-internet users. 2) the significant variables which affected on the internee usage of housewives were age, internet related housing environment the perception of internet usefulness, internet usage of husband, the motivation to make a good use of leisure by internet, and children educational motivation.

• 디지털융복합연구
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• 제11권9호
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• pp.301-310
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• 2013

본 연구는 대학생들의 올바른 스마트폰 사용 문화의 확립을 위해, 대학생의 스마트폰 사용 특성에 관한 경험을 조사하였다. 본 연구의 참여자는 총 9명의 대학생들이고, 이들을 대상으로 심층 인터뷰를 실시하였다. 수집된 자료는 질적 연구 방법을 사용하여 분석하였다. 분석 결과, 다음과 같은 5개의 주제군과 18개의 주제들이 도출되었다. 5개의 주제군들은 1. 스마트폰 사용 배경 2. 스마트폰 애착 요인 3. 나만의 세상 구축, 4. 인간관계의 신풍속도 출현 5. 스마트폰 사용의 부담요인 등이다. 이상의 내용을 바탕으로, 대학생들의 스마트폰의 올바른 사용에 관한 실천적 제언과 후속 연구를 제안하였다.

• 한국건설순환자원학회지
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• 제10권3호
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• pp.28-32
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• 2015

• 유통과학연구
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• 제22권1호
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• pp.13-23
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• 2024

Purpose: Within the ever-changing realm of modern e-commerce, this study delves into the complex effects of factors like performance expectations, ease of use, social influence, favorable conditions, and enjoyment perception on users' intentions and usage patterns in online marketplace apps. The research centres on Tokopedia app users in Denpasar City, encompassing a wide and varied demographic. Methods: Utilizing a non-probability sampling method, 200 participants were selected for extensive data collection through surveys. Subsequent rigorous analysis of the gathered data was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Results: This study aims to contribute substantially to theoretical and practical knowledge regarding marketplace app usage. Theoretical contributions involve enhancing the marketing domain, especially in digital marketing, by revealing the intricate factors influencing user conduct in online marketplaces. From a practical standpoint, this research provides valuable insights for entrepreneurs aspiring to join or improve their positions in the Tokopedia app market. Conclusion: Based on the study, we suggest optimising online shopping apps for a more appealing and user-friendly interface. Enhancing the enjoyment and simplicity of finding desired products can prompt heightened usage of online shopping services, thereby reinforcing distribution management strategies and overall market presence.

• 통상정보연구
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• 제11권3호
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• pp.47-71
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• 2009

In order to implement e-trade infrastructure through the radical innovation of trade process, e-trade platform which is called 'uTradehub' has been developed for three years. After pilot operation of this platform in 2007, the formal service of e-trade such as logistics, customs and foreign exchanges had been provided in 2008. However, the usage of e-Trade platform is not the level of users' satisfaction because trade-related communities have not actively participated into e-trade platform and several functions with users requirements are necessary to develop additionally. In this regard, there are strong demands to suggest some strategies for application and usage proliferation of e-trade platform. Therefore, this paper would like to evaluate the current status of e-trade platform service and usage by the theoretical consideration of preceding researches and practical analysis of statistical data. Then, it will explore several service improvement ideas in terms of system supplementation and integration, electronic documents standardization, radical change of using fee, global connection, user oriented education and advertisement.

• 한국IT서비스학회지
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• 제18권5호
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• pp.1-16
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• 2019

This work tries to empirically validate the effect of influencers' product-usage videos upon brand attitude and purchase intention of consumers. More specifically, we choose 3 attributes of product-usage videos of influencers such as expertise, trustworthiness, and attractiveness from our literature review. We collect 200 survey questionnaires in 2019 using Google survey forms from subjects who have watched influencers' usage videos of fashion items. Our results suggest that expertise and trustworthiness of influencers' videos positively affect brand attitude of consumers, which in turn positively influence their purchase intention. However, we have not found significant effect of attractiveness of the videos upon brand attitude. We also confirm that brand attitude positively affect purchase intention as proposed in the literature. The practical implications of this work is that firms should focus and strengthen expertise and trustworthiness of videos rather than attractiveness in order to enhance purchase intention of consumers and eventually lead to their purchase behavior.

• 한국IT서비스학회지
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• 제13권4호
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• pp.289-308
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• 2014

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.