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http://dx.doi.org/10.9716/KITS.2014.13.4.289

A Study on Factors Affecting Continuous Usage Intention of Emoticon : Focused on Mobile Messenger Service  

Lee, Sora (숭실대학교 대학원 경영학과)
Jang, Jungbin (숭실대학교 대학원 경영학과)
Kim, Kwanghoi (숭실대학교 대학원 경영학과)
Choi, Jeongil (숭실대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.13, no.4, 2014 , pp. 289-308 More about this Journal
Abstract
Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.
Keywords
Emoticon; Expectation Confirmation Theory; Mobile Instant Messenger(MIM); Motivation of Emoticon; Property of Emoticon;
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Times Cited By KSCI : 4  (Citation Analysis)
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