• Journal of the Korea Furniture Society
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• v.18 no.4
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• pp.337-344
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• 2007

This study explored contemporary furniture theory and practice in Postmodernism mentioned as one of a kind furniture based on ideas from the tradition since Modernism. Qualitative conceptual analysis as the principal methodology was used to explore the postmodern furniture adopting or reflecting ornament from the tradition presented as postmodern furniture designers' point of view differently and variously. Thus, the examples about one of a kind or one-off furniture were dealt with Postmodern ideas appeared in the doubt over Modernism, Post-Modern furniture ideas from the traditional and Modern architecture, ornamental ism, Postmodern theorists, Postmodern furniture and the criteria. As a result, although one of a kind furniture design appealed newly from and based on the ornament of the tradition has been identified as new design like one of a kind furniture which shows lack of function, the piece with the meaningful ornament makes people happier in their daily life. Hence, one of a kind furniture, a work of art, has been required as striking a balance both function or comfort and aesthetics or beauty which makes the people more enjoyable.

• Korean Institute of Interior Design Journal
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• no.20
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• pp.26-32
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• 1999

The point of this study consists in analysing influences of the postmodern design in the contemporary architecture. Since the modern architecture, new concept of architectural design has been materialized in the Late-Modern and the High-tech style but the revolutionary changes has been tempted by the postmodern architects who introduced the Rhetorical language in the contemporary architecture. In concrete terms postmodern architecture divided architectural elements from existing function (according to U. Eco, it is the primary function of architecture) and gave another function which is the secondary function or the symbolic function or architecture. And the methods of deviation from the conventional code is exactly the rhetorical expression technique which governed the history of art in Europe (but these technique is more intensively applied in the postmodern architecture) So this study is purposed to analyse the different rhetorical "figyres" regarding the syntax and semantic of the architectural langyage, and particularly to approach to the basic mechanism of the New Design Concept in the Contemporary Archiecture.chiecture.

• Korean Institute of Interior Design Journal
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• no.4
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• pp.22-26
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• 1995

The objects of this thesis are to examine the ways of applying the postmodern theory into the contemporary de-signing based on the korean culture and history. As the results of this study Ⅰfound the expressions of the postmodern design has much value to communicate because of the importance of the aesthetics. One of the most important postmodern design concepts, the historical allusion is also accepted as an aspects of new "ism" after modernism. In applying the historical motives the problem is that we must understand the meaning of ways of life and culture included the external ornaments. Finally if we consider not only the hardware aspacts but also the software aspects - society, history, region and culture - we can make our postmodern design lan-guages.

• SUVANNABHUMI
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• v.4 no.2
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• pp.17-32
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• 2012

This study explores the concept of postmodernism in literature. There are many ideas which have conflicted with each other, but now postmodernism is real concept. We cannot deny. By researching papers of Jean-François Lyotard, Jean Baudrillard, Jacques Derrida, Michel Foucault, Julia Kristeva, Roland Barthes, Ihab Hassan etc. we find out many characteristics of postmodernism. From that, we propose a conceptual understanding of postmodern literature as follows: Starting from the late 1910s with the poetry of Dadaism (1916), Franz Kafka's prose (Metamorphosis 1915) and drama by Samuel Beckett (Waiting for Godot 1953), postmodern literature coexists with modern literature and is a thriving form from 1960 on. Postmodernism is opposed to modernism in nature in that it accepts nothingness, chaos, games and intertextuality. It tries to solve some difficult problems of modernism making use of science to free people from a life of darkness and dogma. Postmodernism is associated with the information technology revolution, an economic, scientific and technological boom and rapid urbanization.

• Korean Journal of Childcare and Education
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• v.10 no.4
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• pp.51-69
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• 2014

To investigate the effects of story making activities by utilizing postmodern picture books on young children's creativity and story construction ability, this study targeted 21 five-year-old preschoolers in G daycare center and 18 five-year-old preschoolers in J daycare center located in J Gun, Busan City. 21 young children in G daycare center engaged in story making activities by utilizing postmodern picture books totaling 18 times for 12 weeks, and 18 young children in G daycare center, the comparison group, read postmodern picture books individually in free choice activity time. The results of the study are summarized as follows. Story making activities by utilizing postmodern picture books made statistically more significant progress in the subordinate elements of creativity and all the subordinate elements of story construction ability. That means those activities, by utilizing postmodern picture books, have a positive effect both on the development of young children's creativity and story construction ability.

• Journal of Fashion Business
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• v.8 no.4
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• pp.33-44
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• 2004

In this study, based on the postmodern feminism were investigated in the non-fashion areas of painting, advertising and fashion areas. And, fashion illustrations were analyzed visually in the aspect of the essentialism and deconstructivism that constitute the postmodern feminism. In addition, it was examined how women images were expressed in fashion illustrations that reflected the postmodern feministic ideas. The research results first, in fashion illustrations were the essen tialistic women images were grouped in the opening of women bodies and actively emphasize. the opening of women bodies were expressed bodies the fetishistic, ecstatic images, actively emphasize features were expressed the sexual, and realistic images. Secondly, and fashion illustrations the deconstructivistic women images were grouped androgynous features, genderous features, the distorted feminine gender features, complex features. androgynous features were expressed the powerful, grotesque, humorous, androgynous image, that genderous features of immature, boyish image, that the distorted feminine gender features of simple, ethnic, techno-cyber image, that complex features of complex images.

• Journal of Fashion Business
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• v.15 no.2
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• pp.57-70
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• 2011

As a form of media diversified and changed by the development of technology, fashion advertisements have brought a new change in representation of the body. With this transition, the characteristics of the body, which is in an inseparable relationship with fashion, have been dramatically changed in fashion advertisements. In hugely extended media flow, fashion advertisements suggest concepts of the body that are completely different from the past and became the focus in advertisements. Moreover, the body in fashion advertisements involve the symbolisms of social and cultural backgrounds followed by their commercialization. This study analyzes the characteristics of the body in fashion advertisements drawing on the innovative concepts of the body in contemporary society which is essentially different from the past ones; these characteristics are examined as postmodern features. The features are categorized as follows; hyperreal body, virtual body, fragmentization of the body through neologism, reconsideration of naked body, and decentralized body. The postmodern characteristics of the body have changed the boundary, broken traditional concepts and thoughts, and proposed new trends by creating revolutions though diversified media. Rapidly changing media is considered to be further accelerated; this transition highlights the postmodern characteristics of the body in fashion advertisements in more innovative methods.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.123-134
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• 2008

The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.53-70
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• 2009

The purpose of this study is to analyze the expressional traits and meanings of body images in contemporary fashion illustration, based on postmodern body theories and body images in postmodern art. For achieving the purpose, this study performed related research works and undertook a demonstrative analysis of fashion illustrations. The results are as follows : The postmodern body theories not only opposed, deconstructed the traditional concepts and norms of body, but also revealed the suppressed facts of it. Also they composed the new concepts of body. The expressional traits of body images in postmodern art and contemporary fashion illustration were categorized as realistically presented body, distorted/deformed body, fragmented body, abject body, post-gendered body and absent body. Through these traits, the meanings of defiance to authority, revelation of reality, new creation were expressed. In conclusion, the various body images in contemporary fashion illustration reflect open concepts for human beings and give new aesthetic experiences.

• Journal of the Korean Home Economics Association
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• v.41 no.10 s.188
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• pp.85-100
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• 2003

The purpose of this study is to analyze the aesthetic characteristics of grotesque images in fashion specially focused on the postmodern grotesque with the relationship between body and fashion. The results are as follows: The postmodern grotesque fashion images in the years of 1990-2000 can be analyzed as trans-stylistic, trans-boundaries which have been set by the modem western white elite men group. The postmodern grotesque fashion images in the years of 1990-2000 can be categorized as 1) unclear boundaries between genders: body and dress; human being and non-human being; life and death; wholeness and fragmentation; clear body and abject body. 2) violence to the body: body mutation by simplification, exaggeration; body injury.