• 제목/요약/키워드: Post-sales

검색결과 103건 처리시간 0.021초

RF를 이용한 전자 개체 인식 장치 개발 (Development of Electronic Identification Unit Using RF)

  • 조성인;류관희;안광재;김유용;유윤관
    • Journal of Biosystems Engineering
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    • 제27권5호
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    • pp.459-466
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    • 2002
  • In Korea, a need of automatic dairy farm management system has been increased to lower production cost and to strengthen international competition. However, the present management system was mostly relied on foreign technologies and caused some problems in post management and after-sales services. Therefore, though there is a problem of price and quality at present, domestic technologies of the management system should be developed for the long run. This study was conducted to develop an electronic identification unit for an automatic dairy farm management system. The developed system was consisted of a tag, a reader, a switching circuit, and a personal computer. The tag attachable to each individual cow was developed to transmit individual radio frequency(RF) code into the air with modulation of ASK(amplitude shift keying). And the switching circuit was added to avoid confusion on reception and transmittance. The reader attached to a feeding device was developed to transmit activating signal periodically and to identify code of the individual tag when the tag was approached to the device. The reader was consisted of an active filter, a detecter, a comparator and a microcontroller. The test result was feasible enough to apply it for the automatic farm management system and the identified maximum distance was about 37cm.

안면도 국제 꽃박람회가 지역개발에 미치는 파급효과 (International Flower Exhibition in Anmyon Island and Its Impacts on Regional Development)

  • 권용대
    • 농업과학연구
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    • 제27권1호
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    • pp.63-70
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    • 2000
  • Taean county region has been economically lagged behind compared with other areas in Chungnam Province mainly due to disadvantages of the location such as traffic accessibility, social infrastructure and industrial complex. However, recently Taean region has been emerged as newly prospective area because west coastal highway will be constructed to connect Seoul urban area to famous beach sites, recreational facilities along the seaside of Taean county, where International Flower Exhibition will also be held in Anmyon Island for the year of 2002. This Paper aims to explore how International Flower Exhibition is contributing to the development of local economy of Taean County area and to suggest the strategies for the development of this area through promoting spread effects of these international events. It is estimated that although there will be loss of 32,987 thousands won during the period of international flower festival based on the cash flow analysis, long run profits would be 108 trillion won, when calculating indirect benefits derived from the sight seeing, flower sales and other incomes from various activities. In order to maximize post benefits of international flower event, it is suggested that Taean county should pursue the strategies for specializing in cultural events such as family recreational events, beach festival and traditional cultural events, improving the social infrastructure and promoting the local industry such as flower, tourism and advanced technological enterprises.

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The Impact of Customer Value and Internet Shopping Mall on Customer Satisfaction and Customer Loyalty

  • Sun, Han-Gil
    • 정보관리연구
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    • 제40권1호
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    • pp.183-197
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    • 2009
  • With development of the internet, internet shopping is taking its place as one of digitalization industries transcending time and space beyond the scope of commercial activities as the means of goods sales and purchase. We studied about the relations of customer value, environment of internet shopping mall, customer satisfaction and loyalty. Customer value is customers' subjective evaluation, which is formed after their purchasing and consuming. Customer satisfaction can be characterized as post-purchase evaluation of product quality given pre-purchase expectations. Customer loyalty is a potentiality or ensure of durative relationship between customer and enterprises. Customer satisfaction functions as an antecedent of customer loyalty, while customer value does customer satisfaction. It prevents customer churn and consolidates retention, thereby constituting an important cause of customer loyalty. This study shows that customer value, environment of internet shopping mall and customer satisfaction are each found to have a direct effect on customer loyalty. The results provide empirical support for relation between customer satisfaction and loyalty. To increase customer satisfaction and customer loyalty in internet shopping mall is the primary purpose of this study. We believe that only high quality based customer programs accompanied by well designed loyalty programs can be effective in increasing customer retention.

A Study on Changes in China's Distribution Market and Firms' Response Strategies

  • KIM, Byoung-Goo
    • 동아시아경상학회지
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    • 제9권4호
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    • pp.69-80
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    • 2021
  • Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

Purchasing Behavior of K-pop Idol Goods Consumers in Korea

  • Kim, Yu Jin;Lee, Jieun;Lee, MiYoung
    • 패션비즈니스
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    • 제22권6호
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    • pp.1-13
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    • 2018
  • Idol goods refer to products such as cups and towels, or mementos or souvenirs that are manufactured to gratify the desires of fandom and may include the facial images of a star. The objective of this research was to explore the purchase behaviors of K-pop idol goods. Two hundred and sixty female idol goods purchasers in their twenties participated in an online survey. Cheering tools were the most often purchased idol goods, followed by idol slogans and dolls. To investigate the difference in idol goods' attributes they considered when shopping, respondents were divided into three purchase groups based on their annual total expense for purchasing idol goods. There were significant differences among light, medium and heavy purchasers in terms of goods' price, practical features, and scarcity. The light shopper group was majorly guided by price and practical features as compared to the other two groups, and heavy shopper group was majorly guided by scarcity attribute than in the other two shopper groups. The more they identified their favorite idols, the more they worked hard, the higher their income, the higher the expenses of investing in idol products, the more likely they were to repurchase idol goods. In term of post-purchase behavior of idol goods, most idol goods purchase by fans were stored rather than used, and few indicated that they purchase two identical idol goods for use and storage.

Use Case Elicitation Method Using "When" Sentences from User Reviews

  • Kim, Neung-Hoe;Hong, Chan-Ki
    • International journal of advanced smart convergence
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    • 제9권4호
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    • pp.198-202
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    • 2020
  • User review sites are spaces where users can freely post and share their opinions, which are trusted by many people and directly influence sales. In addition, they overcome the limitations arising from existing requirements collection and are able to gather the needs of large numbers of different people at a low cost. Therefore, such sites are attracting attention as new spaces for understanding user needs. In a previous study, a user review analysis was attempted using 5W and 1H, and we inferred that a sentence containing "when" has special information based on the user experience. In addition, the requirements of the derivative activities in a user review can identify more user needs than the general requirements of derivative activities. In this paper, we propose a systematic method of deriving "when" sentences contain meaningful information from user reviews and converting them into use cases, which is one of the requirements of a specification method. This method converts unstructured data into structured data such that it can be included as the user requirements during software development from user comments expressed in natural language. This method will reduce project failures and increase the likelihood of success by enabling an efficient collection and analysis of user needs from valuable user reviews.

코로나19로 인한 소비가치 변화가 구매행동에 미치는 영향 연구 (The impact of the consumption value changed by COVID-19 on the purchasing behavior)

  • 이수정;문혜영;조미영;함선옥
    • 디지털산업정보학회논문지
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    • 제18권1호
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    • pp.139-149
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    • 2022
  • The study aims to understand the impact the consumption value changed by COVID-19 has on the purchasing behavior of industry foodservices dietitians and to provide baseline data in setting the marketing strategies for the food materials distribution companies in the future. The main survey was conducted for eight days from May 13th to 20th 2021 and 260 copies were collected and analyzed. Through the results of the study, the following conclusion elicited. First, consumption values that impact purchasing behaviors of industry foodservices dietitians are functional value and situational value. Second, for dietitians working at directly managed foodservice establishments, the higher the functional value of the food materials is, the higher the purchasing behavior. But such correlation was not found in the case of dietitians at consignment establishments. Third, compared to before and after COVID-19, the importance of functional value of food materials decreased, while the importance of situational value increased. Therefore, it is assumed that establishing marketing strategies differentiated by direct and consignment management will contribute to the energetic sales of the food material companies in the era of post COVID-19.

제품 블라인드 테스트를 통한 사회혁신기업과 일반기업의 브랜드 태도 비교 연구 (A Comparative Study on Brand Attitudes of Social Innovative Companies and General Enterprises by Product Blind Testing)

  • 김진경;장석인;김문준;이남겸
    • 경영과정보연구
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    • 제38권3호
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    • pp.245-257
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    • 2019
  • 본 연구는 우리나라 사회혁신기업이 일반기업과 경쟁에서 차별화된 경쟁력을 갖추고 경쟁우위를 확보할 수 있도록 소비자들의 사회혁신기업에 대한 브랜드 태도에 초점을 두고 연구를 진행하였다. 이를 위하여 사회혁신기업의 제품과 일반기업의 제품에 대한 소비자의 브랜드 태도의 차이를 블라인드 테스트를 통하여 비교하였다. 본 연구의 블라인드 테스트 결과 사전 블라인드 테스트에서는 제품속성이나 브랜드 태도에 있어서 통계적으로 유의한 차이가 없는 것으로 나타났으나 사후 제품의 정보를 공개한 후에는 실험물로 사용된 비누 제품이 천연 수제 비누라는 정보가 포함되어 있어 사회혁신기업과 일반기업 제품 모두에서 사후 브랜드 태도가 향상됨을 보여주었다. 그리고 사회혁신기업이 추구하는 사회적 가치에 대한 설명을 해 준 후에는 일반기업에 비하여 사회혁신기업에 대한 관심 증가로 인해 사회혁신기업 제품에 대한 브랜드 태도가 통계적으로 유의하게 높게 나타나는 결과를 보였다. 제품 포장에 명확하고 과장되지 않은 정보표시는 브랜드 태도를 향상시킬 수 있는 도구가 될 수 있다는 것이다. 또한 사회혁신기업 제품에 대한 소비자들의 인식을 높이기 위하여 정부 차원에서의 사회혁신기업에 대한 교육과 홍보 정책이 제고되어져야 할 필요가 있을 것이며, 사회혁신기업이 자신들이 추구하는 사회적 가치에 대한 내용을 제품 포장에 광고카피로 표현함으로써 스스로를 홍보하는 자구책을 마련하는 것도 브랜드 태도 향상을 꾀하고 판매증가를 위한 또 하나의 돌파구가 될 수 있을 것이다.

COVID-19 발생 전·후의 사회적·경제적 활력 변화 연구 -서울시 상권을 대상으로- (Analysis of the Changes in Urban Vitality Before and After the COVID-19 Outbreak: the Case of Commercial Districts in Seoul)

  • 박성희;송재민
    • 지역연구
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    • 제38권3호
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    • pp.51-63
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    • 2022
  • 2019년 12월 시작된 COVID-19는 도시 활력에 부정적인 영향을 미치고 있으며, 특히 도시 상권 지역을 중심으로 도시 활력의 감소가 크게 나타나고 있다. 이와 같은 배경에서 본 연구의 목적은 서울시 상권을 대상으로 COVID-19 발생 전과 후의 사회적, 경제적 활력 변화를 분석하고 다항 로지스틱 분석을 이용하여 활력 변화에 영향을 미치는 요인을 규명하는 것이다. 본 연구의 주요한 분석 결과는 다음과 같다. 첫째, 상권 유형별로 상권 활력 변화를 살펴본 결과 사회적 활력보다 경제적 활력의 감소가 더 크게 나타났다. 둘째, COVID-19로 인한 도시 활력 변화는 주거지 비율이 높을수록 부정적 영향이 낮게 나타났다. 셋째, 전통시장의 경우 코로나 이후 유동인구는 감소하였으나, 다른 상권 유형과는 달리 신용카드 매출은 소폭 증가하였다. 넷째, 팬데믹 기간 동안 지하철 접근성은 서울시 상권 지역에서 사회적 활력 및 경제적 활력 감소를 개선하는 데에 긍정적 역할을 하지 못했으며, 오히려 자가용 접근성이 사회, 경제적 활력 증가에 기여하는 것으로 나타났다. 이와 같은 결과는 포스트 팬데믹 시대에 생활권 내의 보행 및 비동력 수단이 접근 가능한 다양한 상권의 조성과 활성화가 중요함을 시사하고 있다.

Influence of Level and Source (Inorganic vs Organic) of Zinc Supplementation on Immune Function in Growing Lambs

  • Droke, E.A.;Gengelbach, G.P.;Spears, J.W.
    • Asian-Australasian Journal of Animal Sciences
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    • 제11권2호
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    • pp.139-144
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    • 1998
  • Eighteen lambs were used to determine the effects of zinc (Zn) level and source on Zn status and immune function during both normal conditions and conditions of physiologic stress. Treatments consisted of a basal diet (27.6 mg of Zn/kg), and the basal diet supplemented with 25 mg of Zn/kg, added as either zinc oxide or zinc methionine. The basal diet was a corn-cottonseed hull-isolated soy protein- based diet (14% CP). Lambs were weighed and blood samples taken at 28-d intervals for determination of serum Zn and alkaline phosphatase activity. Weights and serum Zn were similar (p > 0.10) among treatments at all sampling days. To evaluate immune responses and Zn status during conditions of physiologic stress lambs were administered 100 I.U. of adrenocorticotrophin (ACTH) on d 112 and feed was withheld for 48 h. Cortisol levels were elevated (p < .01) 5 h post ACTH injection, but had returned to initial levels after 48 h. Lymphocyte blastogenesis ([$^3H$]-thymidine incorporation) on d 112 (prior to ACTH injection) and 114 was unaffected (p > .10) by dietary treatment. However, blastogenesis in response to pokeweed mitogen was greater (p < .0001), whereas the response to phytohemagglutinin was reduced (p < .01) following ACTH administration and fasting. Antibody response to administration of porcine red blood cells was unaffected (p > .05) by dietary treatment. These results indicate that, given the Zn concentration of the basal diet, there was no enhancement of immune function by supplemental Zn, either before or after lambs were subjected to stress.