• Journal of Educational Research in Mathematics
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• v.22 no.1
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• pp.69-99
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• 2012

This study aims to develop a highly-reliable inventory for measuring and analyzing the positive psychological experience in math learning. A measurement result provides meaningful information on the strength of students. Elements of positive psychological experience in math learning were extracted by the extensive research on the literature. The result was verified through the open survey. Through this process, the first preliminary questionnaire of 106 items was released, and was revised into the second one of 66 items through a continuous investigation on reliability and validity. Finally, a measurement inventory with 65 questions for testing 'positive psychological experience in math learning' was established.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.361-370
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• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.907-921
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• 2021

This study aims to predict causal relationships between experience economy, perceived flow, and continuous use intention in the mixed reality (MR) environment. A virtual fitting mirror with two modes (i.e., avatar and self-image) was selected for this study. A total of 200 samples was obtained in two sample frames: virtual fitting users in avatar mode (group 1, n = 119) and self-image mode (group 2, n = 81). The results showed that the experience economy consists of entertainment, education, esthetic, and escapism. The entertainment and esthetic experiences had positive effects on perceived flow, leading to continuous use intentions. For avatar mode, the entertainment and esthetic experiences had positive effects on continuous use intentions through the mediating effect of flow; and the education experience had a positive effect on the continuous intentions to use the MR technology. For self-image mode, the flow mediated the effect of entertainment on continuous use intentions, whereas education and escapism directly affected the intention to use the MR technology. The paper also discusses the theoretical and managerial implications of using MR technologies in fashion retailing.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.19 no.3
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• pp.83-95
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• 2011

This research is the ever first trial to demonstrate how consumer perceives price fairness of airfare. That, I did research on airline's flexible price changes and its effects on consumer's perceiving price fairness, proved the causality between before and after of airline service experience and examined the interest in moderating role of airline service. In addition to this, you also can see a markdown can have effects on consumer's perceiving price fairness. The main results are: Perceived price fairness before experience airline service had positive effects on perceiving price as fair. Since the direction of perceived price fairness coincides with in the context of the consumer's experience, so the preliminarily evaluated fairness had positive effects on the post fairness acceptance. With the second result, when you see consumer's perceived price fairness beforehand service experience has effects on post service experience in perceiving price fairness, you see the activation of a markdown, in-flight service, after-flight service as moderating roles as they strengthen the tie between the two perception modes and exhibited interaction with the price fairness beforehand service experience the independent variable. As the last one, a markdown of airfare had positive influence on consumer in perceiving price fairness. So, even if he/she becomes aware of overcharging, he/she will not pursue price being unfair. With these results, you can tell a markdown of airline service could have positive influence on both new and established consumers in the aspect of perceiving price fairness.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.359-368
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• 2021

The purpose of this study is to identify the effects of adolescents' experience activity satisfaction on their life satisfaction, and verify the mediating effects of sense of community between the two factors. For this, analysis has been conducted using Korean Children and Youth Panel Study (KCYPS, Ed. 6). Analysis were performed using the SPSS 24.0 program to verify the mediating effect, and the Sobel test was performed to analyze the statistical significance of the mediating effect. First, it was analyzed that the experience activity satisfaction had a statistically significant positive (+) effect on sense of community. Second, it was found that the adolescents' experience activity satisfaction had a significant positive (+) effect on the life satisfaction. Third, it was confirmed that snse of community had a positive (+) effect on life satisfaction, and at the same time, it was found that adolescents' experience activity satisfaction had a significant positive (+) effect on life satisfaction, so sense of community had a partial mediating effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.213-227
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• 2021

The purpose of this study is to identify factors that are causal and intention to revisit healing agricultural facilities and to identify the relationship between factors. the effect of experience type was analyzed on revisit intention by using facility experience satisfaction as a meditator for healing agriculture participants. The sub-variables of experience types were divided into educational experience, devious experience, entertainment experience, and aesthetic experience. 259 questionnaires collected from the people who experienced healing agriculture programs in the whole country were used for empirical analysis. The PROCESS macro v3.4 and SPSS v22.0 were used to analyze based on the singular simple mediation model which contains a single mediator. First, all types of experience had a positive (+) effect on satisfaction. Second, satisfaction had a positive (+) effect on revisit intention independently of experience type. Third, all types of experience had a positive (+) effect on revisit intention. Fourth, satisfaction mediated between experience type and revisit intention except for deviating experience among experience types. As a follow-up study, it is necessary to study for the adjustment of mediators other than the mediator introduced in the study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• Journal of Korean Academy of Nursing
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• v.31 no.6
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• pp.1088-1097
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• 2001

This study was formed to propose a theoretical background trying to create a positive delivery experience by understanding college women's subjective accounts (their view and attitude) on delivery. Method: Q- methodology was used to appreciate the highly abstract concept in an objective manner, since delivery can be assessed differently with each experience. Result: There were three types of opinions about the delivery in college women. The first type (matured type) understood delivery to be a precious experience that enables women to gain the value of life through labor pain, and granted then more appreciation to their own mothers. The second type (will type) recognizes delivery as an option rather than an obligation for women. They think women chooses whether or not to experience the process, especially since delivery requires a great deal of responsibility. The third type (positive type) takes delivery as a valuable, worthwhile, and marvelous process that they wish to experience. They are not even afraid of giving birth multiple times. Conclusion: The study explains and allows us to understand college women's overall opinion and attitudes about delivery. Thus this study aids the seizure of an opportunity to build a theoretical base for delivery management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.465-475
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• 2018

The purpose of this study was to explore predictors of positive changes in children with divorced parents and to demonstrate the structural path among the perceived experience of social discrimination, parenting difficulties, parent-child communication, and internet use of children that related to positive changes based on family incomes. The subjects for this study were 1,114 single parents from divorced families sourced from a study on the status of single-parent families in 2015. The results of this study by using the structural equation model of the moderating effect verification with family incomes and multi group analysis are as follows. First, single-parent's perceived experience of social discrimination turned had a significant positive effect on parenting difficulties( =.354) and children's internet use ( =.234). Single-parent's perceived parenting difficulties also had a significant positive effect on children's internet use ( =.440) but a significant negative effect on both parent-child communication( =.192) and positive changes of children( =.218). Interestingly, internet use of children demonstrated a significant negative effect on their positive changes. Second, parent-child communication, parenting difficulties, and children's internet use had a negative mediating effect with the relationship where single-parent's perceived experience of social discrimination had an effect on positive changes of children( =.167). Second, between the family groups based on family incomes, there was no statistically significant difference in the structural relationship. Based on these results, this study presented a practical proposal to help single parents not experience social discrimination and to help decrease the internet use of children to improve positive changes.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.983-992
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• 2021

This study aims to examine the impact of customer experience and customer engagement on customer satisfaction and customer loyalty in e-retailing in Indonesia. This study uses data from 512 respondents in six e-retailing namely; Bukalapak, Tokopedia, Lazada, Blibli, Shopee and Zalora which are often used by students at the Department of Management, Faculty of Economics and Business, Halu Oleo University of Indonesia. The structural model developed in this study was tested using Partial Least Squared (PLS). The results of the study found that there was a reciprocal relationship between customer experience and customer engagement. The results also found that customer experience and customer engagement have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction have a positive and significant effect on customer loyalty. In this study it was also found that customer experience has an indirect effect on customer satisfaction and customer loyalty through customer engagement, and customer engagement also has an indirect effect on customer satisfaction and customer loyalty through customer engagement. This study was focused on relationship between customer experience, customer engagement, satisfaction and loyalty. Therefore, future research is expected to be able to test the determinant factors of customer experience and customer engagement.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.643-653
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• 2017

The purpose of this study is to analyze the influence of Trans Media Brand Experience on Brand Image, Brand Preference, and Purchase Intent. Trans Media experience refers the act of enjoying contents by crossing a number of different media. With the advance of digital convergence, brand experience communication has become more diverse. This study focuses on one particular Trans Media case, Bacchus Self-Scanner by using Smart PLS to analyze 119 participants on a structural equation model. The result shows that 1) brand experience has a positive impact(+) on brand image and purchase intent, 2) brand image has a positive impact(+) on Brand Preference and Purchase Intent, and 3) Brand Preference has a positive impact(+) on Purchase Intent. As the result shows, the empirical proof that Brand Experience affects not only the indirect-effect of Brand Image and Brand Preference but also Purchase Intent as the direct-effect, and that Brand Image can affect Brand Preference and Purchase Intent, will serve as strategic implications for Brand Experience and Brand Image.