• 동아시아식생활학회지
• /
• 제20권5호
• /
• pp.812-822
• /
• 2010

This study explored choice attributes in specially coffee shops and examined the relations between choice attributes and positive emotions customers felt in specially coffee shops. The study also attempted to find differences in choice attributes and positive emotions according to general characteristics of customers and coffee-drinking behavior. Measured items were derived from preliminary interviews and a literature review. Questionnaires were distributed to customers in Seoul who had visited a specially coffee shop in the last 3 months. The derived factors of choice attributes were 'taste of coffee and atmosphere', 'brand', 'price benefit', 'pleasant space', and 'coffee itself. Among those, the two factors 'taste of coffee and atmosphere', and 'brand' had a statistically significant influence on positive emotions of customers. This implies that specially coffee shop customers have primarily emotional rather than utilitarian motivations. Therefore, to better satisfy customers' desires, more effort is needed to improve the physical environment in coffee shops. Female and younger customers showed higher perception of price benefits than others did. The perception of price benefits and pleasant space mainly varied by the location of coffee-drinking and frequency of visiting specially coffee shops. Further differences in positive emotion according to general characteristics and behaviors of having coffee also discussed.

• 한국식생활문화학회지
• /
• 제34권4호
• /
• pp.432-439
• /
• 2019

The purpose of this study is to measure the effect of customers' waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers' revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach's alpha, correlation, t-tests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers' revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.

• 감성과학
• /
• 제18권1호
• /
• pp.67-78
• /
• 2015

This study investigated whether people experience a correspondence between color hue-tone and the main characters' emotions in the 2012 British musical drama film, Les $Mis\grave{e}rables$ through three practical experiments. Six screen images, which represent the characters' different emotions (Parrot's six primary types including love, joy, surprise, anger, sadness, and fear) were selected. For each screen image, participants were asked to judge the degree of the character's dominant emotions evoked from 17 varied screen images, which consisted of original chromatic and achromatized images as well as 15 color-filtered images (5 hues X 3 tones of the IRI color system). These tasks revealed that a chromatic color scheme is more effective to deliver the characters' positive emotions (i.e. love and joy) than an achromatic one. In addition, they proved that the hue and tone dimensions partially influence the relationships between the character emotions and colors.

• 대한가정학회지
• /
• 제42권1호
• /
• pp.197-206
• /
• 2004

The purpose of this study was to investigate mothers' reactions to their children's negative emotions. The subject were 145 children(three to six-year-olds) and the instruments were Coping with Children's Negative Emotions Scale by Eisenberg(1992) and Temperament Rating Scale by Chun(1992). The main results were as follows； First, mothers, in general, used more positive reactions than negative reactions when their children showed negative emotions. Mothers' education, job, family type and income affected mothers' type of reactions to their children's negative emotions. Mothers' reactions to their children's negative reaction emotions were associated with their children's temperament but not with their children's age, sex and birth order.

• 한국생활과학회지
• /
• 제19권1호
• /
• pp.1-13
• /
• 2010

The purpose of this study was to investigate the social distance of college students toward women immigrants by marriage and influencing factors. The considered factors were stereotypes, emotions and socioeconomic variables. The subjects were 324 college students and the data were collected during October 15-29, 2007. Findings of this study are as follows: the college students' scores of social distance toward women immigrants by marriage were less than midpoint (3.0), which means that the social distance of college students toward women immigrants by marriage was not that high. The college students' score of negative stereotype and positive stereotype were very similar. The score of sympathetic emotion was a little higher than negative emotion and positive emotion. To find the factors affecting social distances, regression analysis was executed. The social distances of students were influenced by negative emotions and positive emotions toward the women immigrants by marriage. Stereotypes toward women immigrants by marriage did not have a significant influence on social distances. These variables accounted for 44% of the variance of social distances.

• International Journal of Human Ecology
• /
• 제13권1호
• /
• pp.39-56
• /
• 2012

This study aims at exploring Korean mothers' beliefs on the development of emotion of their children. In specific, sensitivity and maternal reactions to their children's both negative and positive emotion expressions were explored. Further, associations among maternal sensitivity, maternal reactions and child emotion regulation were examined. A total of 100 Korean mothers whose children were between 6 and 7 years old participated in the study. In order to assess mothers' beliefs about sensitivity, vignettes in a forced-choice format were presented through individual interviews. Mothers' self reported reactions to their children's negative emotions and positive emotions and mothers' perceptions of children's emotion regulation were assessed using questionnaires. Results revealed that Korean mothers endorsed both proactive and reactive sensitivity. However, their sensitivity differed depending on the situation. Mothers tended to endorse either Emotion Focused or Problem Focused reactions to their children's negative emotions. Mothers reported that they were most likely to restrict their child positive emotional expression with explanation in supportive way followed by invalidating through reprimanding it. Mothers' reported Distress Reactions and Punitive Reactions to children's expression of negative emotion were associated with children's liability whereas Emotion-Focused Reaction and Problem-Focused Reaction were associated with children's functional emotion regulation. The results are discussed within a theoretical framework of socialization of emotions.

• 아동학회지
• /
• 제33권1호
• /
• pp.63-80
• /
• 2012

The purpose of this study was to analyze the effects of stress perception and social support on subjective well-being according to differing levels of optimism. The participants in this study were 230 pre-service early childhood teachers, majoring in early childhood education at two universities located in Daegu, Gyeongbuk province. The results of this study could be summarized as follows. First, pre-service early childhood teachers were shown to be more optimistic, be more satisfied with life, and had higher positive emotion rates than average. They also showed lower stress perception and negative emotion rates than average. Second, the highly optimistic group showed higher levels than the less optimistic group in terms of both satisfaction with life and positive emotions. Third, the stress perception in both the highly optimistic group and the less optimistic group had an impact on their satisfaction with life, positive emotions, and negative emotions. The degree of peer support perceived by the highly optimistic group showed an impact on satisfaction with life and negative emotions, whereas the degree of parental support perceived by the less optimistic group showed an impact on their levels of satisfaction with life.

• 대한건축학회논문집:계획계
• /
• 제36권5호
• /
• pp.83-91
• /
• 2020

Environmental conditions are known to impact human health and behavior, emotions such as pleasure, anxiety, and depression, and reduce stress. Interior design that elevates emotional comfort and satisfaction can help improve mental health and well-being. This study is a systematic review that analyzed previous empirical studies that explored the effect of interior design elements on the user's emotional response which is quantitatively evaluated by bio-signal and qualitatively evaluated through self-reported questionnaire surveys. This paper aims to derive the attributes of interior design and biometric indicators that affect the user's positive emotion through the synthesis of previous studies and to confirm the feasibility of measuring bio-signals as an objective evaluation tool for architectural design and as a quantitative research method. As a result of the review, the biometric data from EEG, fMRI, ECG, EMG, GSR, and eye-tracking were used to measure the participants' emotional responses, which were manifested as positive or negative depending on certain attributes of interior design such as the form, color, lighting, material and furniture. The attributes of interior design related to the positive emotional response were the curved shape, high ceiling, openness of space, and subdued tone colors. Standard lighting conditions and wooden spaces were related to stress reduction in terms of comfort and relaxation. The free arrangement of furniture was related to the user's positive emotions. On the other hand, consistent experimental protocols could not be found, and although the sample sizes of the studies were small, the studies have demonstrated the feasibility of the emotional response measurement by using the biometric data. Therefore this method can be a useful objective tool in the measurement of human-centric data in architectural design, and to develop the evidence-based design to induce positive emotions and minimize stress.

• 패션비즈니스
• /
• 제17권2호
• /
• pp.136-150
• /
• 2013

This study investigates the effect of customer emotions on customer evaluation and behavior intention. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, emotions of customer were divided into 2 patterns, positive emotion and negative emotion. Second positive emotion have significant (+) influences on the trust and negative emotion have significant (-) influences on the trust. Third positive emotion have significant (+) influences on the customer orientation and negative emotion have significant (-) influences on the customer orientation. Forth, the emotions of customer have a considerable impact on the interaction intention. And the positive emotion have significant (+) influences on the word-of-mouth intention and negative emotion have not a considerable impact on it. Fifth the positive emotion have significant (+) influences on the attitude toward store and repurchase intention, and negative emotion have significant (-) influences on the attitude toward store and repurchase intention.

• 한국사회복지학
• /
• 제60권3호
• /
• pp.253-274
• /
• 2008

본 연구는 맞벌이 부부들의 일과 가족생활의 상호작용을 이해하는데 중요한 개념인 전이(spillover)와 교차전이(crossover)에 초점을 맞추어 직장에서 경험한 감정과 퇴근 후 가정에서의 감정 간의 관계의 분석을 통해 이들의 경험을 이해하고자 하였다. 시카고 대학의 Sloan Working Families Study의 연구대상자들을 자료로 경험표집법(Experience Sampling Method)으로 이들의 일상을 탐구하였고 t-검증으로 분석하였다. 분석결과, 긍정적인 감정의 전이는 남녀 모두에게서 발견하였고, 아내의 부정적인 경험이 남편으로 전이하였다. 본 연구에서 발견된 긍정적인 감정의 전이현상은 사회사업 실천가나 연구자가 맞벌이 부부를 연구할 때 일과 가정생활 간의 전이, 교차전이 현상을 일상의 세부적인 요인들을 고려하여 심도있게 관찰, 연구해야 할 필요성이 있음을 시사한다.