• 제목/요약/키워드: Positive emotion

검색결과 1,085건 처리시간 0.033초

쇼핑동기에 따른 점포내 소비자 감정이 의류제품 쇼핑행동에 미치는 영향 (The Effect of The Consumers' Emotion Experienced In-Store On Clothing Shopping Behavior According to Shopping Motivation)

  • 정명선;김재숙
    • 한국의류학회지
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    • 제23권2호
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    • pp.314-325
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    • 1999
  • The purposes of this study were to classify the types of consumers' emotion experienced in-store by shopping motivation and to examined the effects of store environmental factors on emotion and on shopping behavior. The questionnaires were administered to 330 women shopped in department store. Data from 299 women were analyzed by using frequency t-test and regression analysis by SPSS for windows PC program The results of this study were as follows : 1. The consumers' emotion experienced in -store were composed of five factors. But it could be divided by positive negative factors. 2. There was not significant difference in positive emotion between he Product Pu-rchasing Motive Group and the Window Shopping Motive Group. But there was significant difference n negative emotion between two groups. 3. It was found that the effect of environmental factors of apparel store on emotion was significant in both groups. Especially salespeoples' pressure significantly influenced negative emotion in both groups. 4. The emotion experienced in -store significantly influenced clothing shopping behavior.

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Personality-Culture Interaction as a Predictor of Emotion Suppression on Facebook

  • Kim, Jinhee;Stavrositu, Carmen D.
    • 감성과학
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    • 제24권4호
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    • pp.91-106
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    • 2021
  • Although personality and culture have been employed as independent predictors of emotion regulation, less is known about the interplay between them. Thus, the present study tests their interaction by focusing on the match between personality (public self-consciousness) and culture (valuing independence vs. interdependence) in modulating an emotion regulation strategy, namely, emotion suppression, on Facebook. Furthermore, relationship concern related to the expression of positive and negative emotions on Facebook is explored as a potential underlying mechanism. An online survey on Facebook users in the United States (n = 320) and South Korea (n = 336) was conducted through two professional survey companies. The results revealed that the positive association between public self-consciousness and emotion suppression was stronger among respondents who value interdependence (vs. independence), which led to a significant interaction between the two predictors. Furthermore, public self-consciousness was associated with emotion suppression through relationship concern for the expression of positive, but not negative, emotions. Furthermore, this mediated relationship was stronger among respondents who value interdependence (vs. independence). Lastly, the study discussed the importance of exploring the interplay between personality and culture and the implication of dialectic emotions.

컴페션(Compassion)이 조직 동일시에 미치는 영향 : 긍정적 감정과 긍정심리자본의 이중 매개효과 (The Effect of Compassion on Organizational Identification : Double Mediating Effect of Positive Emotion and Positive Psychological Capital)

  • 고성훈
    • 디지털융복합연구
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    • 제17권6호
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    • pp.123-131
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    • 2019
  • 본 연구의 목적은 조직 내 사회복지사들이 경험하는 컴페션이 긍정감정, 긍정심리자본, 그리고 조직 동일시에 미치는 인과관계를 실증하는 것이고, 이중매개 효과를 검증하는 것이다. 본 연구에서는 서울과 경기도에 위치한 사회복지 10개 시설 내의 사회복지사들 369명을 표본으로 하였다. 연구 결과 사회복지사들이 받는 컴페션이 긍정적 감정과 조직 동일시에 미치는 영향, 그리고 긍정심리자본이 조직 동일시에 미치는 영향이 모두 유의한 것으로 실증되었다. 또한 컴페션과 조직 동일시의 관계에서 긍정적 감정과 긍정심리자본의 이중매개효과 역시 유의한 것으로 실증되었다. 따라서 본 연구는 컴페션과 조직 동일시의 관계에서 긍정적 감정과 긍정심리자본의 이중매개효과를 실증했다는 이론적 시사점이 있다. 향후 연구에서는 표본의 일반화를 표본수집이 이루어져야 할 것이며 긍정적 정체성의 매개효과 검증도 수행되어야 할 것이다.

The Effect of Empathy induced by Positive Events on Subjective Value of Reward: Preliminary Study

  • 김종완;정대현;엄기민;한광희
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2009년도 추계학술대회
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    • pp.228-231
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    • 2009
  • Recent studies have focused on human empathic behavior regarding to physical, cognitive, and emotional aspects. Especially empathy is considered as a multidisciplinary study because of its wide application. However, majority of the studies have been focusing on empathy induced by negative emotion and physical pain. As a result, the purpose of this study, based on Loggia et al. (2008), is to investigate if empathy could be induced by positive events, and consequently if the positive empathy could increase subjective value of reward. According to the result of experiment which involved eight participants, we could confirm the inducement of empathy by positive events significantly; its power is not so strong though. However there was no interaction between empathy type (positive and no empathy) and whether the target received the reward or not. But if we would recruit more participants and additionally analyze correlation among trait/empathic state questionnaire, subjective ratings of the reward and emotion of the target, we suggest that this study would be valuable in that it could expand the empathy studies.

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경험정서가 조종사의 위험인식에 미치는 영향: 정서조절의 상호작용 효과 (The Effect of Experience Emotion on Pilot's Risk Perception: Interaction Effects of Emotion Regulation)

  • 엄태근;한태영
    • 한국항공운항학회지
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    • 제20권4호
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    • pp.57-69
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    • 2012
  • The purpose of this study was to identify the effect of experience emotion (i.e., happy, proud, sad, fear) on the risk perception. This study also examined interaction effects of emotion regulation (i.e., reappraisal strategy, problem focused strategy) between experience emotion and risk perception. The study collected data from 168 flight crew members in Korean commercial airlines, using an online research in which an experiment of emotion manipulation and a survey were included. The results of the study found the positive effect of happiness emotion on the risk perception regarding cases 1(these cases have high possibility of negative result and low circumstance control) and the positive effect of sadness emotion on the risk perception regarding cases 2(these cases have low possibility of negative result and high circumstance control). This study also found the interaction effect of reappraisal emotion regulation strategy between the relationship of happiness and risk perception regarding cases 2. From these results, the study provided that theoretical and practical implication that happiness and sadness emotion contribute risk perception and reappraisal strategy has a moderating role in the relationship between happy emotion and risk perception. Finally, based on these results, the limitations of this study and future research were discussed.

어머니의 상위정서와 정서사회화가 유아의 정서지능에 미치는 영향 (The Effects of Maternal Meta-Emotion and Emotion Socialization on Preschoolers' Emotional Intelligence)

  • 조은꽃;신나나
    • 아동학회지
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    • 제36권2호
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    • pp.145-166
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    • 2015
  • The main purpose of this study was to examine the direct and indirect effects of maternal meta-emotion on preschoolers' emotional intelligence through mothers' emotion socialization. A total of 252 preschool-aged children and their mothers residing in the Seoul Metropolitan and Gyeonggi-do areas participated in this study. The mothers completed questionnaires regarding their meta-emotion, emotion socialization and preschoolers' emotional intelligence. The results of the study indicated that maternal meta-emotion did not have a direct effect on preschoolers' emotional intelligence. However, maternal meta-emotion did indeed have an indirect effect on preschoolers' emotional intelligence through emotion socialization styles. That is, mothers who had desirable beliefs about emotions provided supportive reactions to children's negative emotion expression and showed positive emotions more frequently in the family. In addition, the preschoolers of mothers who showed positive emotion socialization styles were reported to be more emotionally intelligent. The findings of this study suggest that maternal meta-emotion and emotion socialization are important in predicting preschoolers' emotional intelligence.

The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-

  • Kang, Ji-Hye;Jin, Byoung-Ho;Gavin, Mark
    • 한국의류학회지
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    • 제34권12호
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    • pp.1992-2005
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    • 2010
  • Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

'즐거움'은 지지적 정서 표현을 유발한다 ('Joy' Promotes Supportive Reactions in Social Interactions)

  • 임낭연;신지은;홍성우;서은국
    • 감성과학
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    • 제16권2호
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    • pp.221-234
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    • 2013
  • 행복은 대인관계 측면에서 긍정적인 결과를 산출한다. 그러나 구체적으로 행복한 사람들의 어떤 대인행동이 관계적으로 긍정적 결과를 도출하는지에 대해서는 연구된 바가 많지 않다. 상호작용 시 상대방에게 지지적인 정서를 표현해주는 것은 관계의 형성과 만족에 중요한 역할을 한다. 본 논문에서는 두 개의 연구를 통하여 고각성의 긍정적 정서인 '즐거움'이 상호작용 시 상대방에 대한 지지적인 정서 표현을 유발하는지 알아보고자 한다. 연구 1에서는 긍정적 정서가 성격과 인지적 요인을 통제한 뒤에도 여전히 유의하게 지지적 정서 표현을 예측하였다. 긍정적 정서의 이러한 효과는 고각성 정서로 인한 것이었다. 연구 2에서는 '즐거움'이 유발된 참가자들이 '자랑스러움', '경이로움', '편안함'이 유발된 참가자들에 비해 타인의 이야기에 적극적으로 정서를 표현하고 상대를 지지하였다. 본 연구는 긍정적 정서가 대인 관계에 어떻게 이득을 주는지에 대한 단서를 제공함과 동시에, 그 중에서도 특히 '즐거움'이 사회적 관계 형성을 촉진하기 위해 진화되었을 가능성을 제안한다.

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보건계열 여대생의 긍정정서, 부정정서 및 취업스트레스가 우울에 미치는 융복합적 영향 분석 (Analysis of Convergent Influence of Positive Emotion, Negative Emotion and Job Seeking Stress on Depression among College Women of Health Affiliated Educations)

  • 배상윤;김승희
    • 디지털융복합연구
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    • 제14권3호
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    • pp.269-278
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    • 2016
  • 본 연구는 보건계열 여대생들의 긍정정서, 부정정서 및 취업스트레스와 우울 간의 관련성을 파악하고 우울에 미치는 융복합적 영향을 분석하였다. 조사대상은 호남지역의 4개 대학에서 임의로 선정된 419명으로 하였으며, 자료수집은 2015년 3월 9일부터 4월 30일까지 자기기입식 설문지를 통해 이루어졌다. 우울은 긍정정서와 유의한 음의 상관관계를, 부정정서 및 취업스트레스와 유의한 양의 상관관계를 보였다. 위계적 다중회귀분석 결과, 자아존중감이 낮을수록, 주관적행복이 낮을수록, 절망감이 높을수록, A형행동유행이 높을수록, 성격스트레스가 높을수록 우울수준이 높았으며 이들의 설명력은 47.1%이었다. 공분산 구조분석 결과, 긍정정서, 부정정서 및 취업스트레스와 우울의 인과관계가 확인되었다. 이상의 연구결과를 볼 때, 보건계열 여대생들의 우울수준을 낮추기 위해서는 긍정정서를 높이고 부정정서 및 취업스트레스를 낮추는 노력이 필요하다.

여성 환자의 부정적 정서 감소를 위한 패션테라피 적용 (Application of the fashion therapy to reduce negative emotions of female patients)

  • 여은아
    • 복식문화연구
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    • 제23권1호
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    • pp.85-101
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    • 2015
  • In this study, it is explored the effect of fashion therapy on depression, positive emotion, negative emotion, appearance interest, body satisfaction, self-esteem, and self-efficacy of female patients. Eight cancer patients and 12 general patients participated in the 4-week fashion therapy program. When comparing results before and after the fashion therapy, depression and negative emotions were significantly decreased while positive emotions and self-efficacy were significantly increased. There was no significant influence on appearance interest, body satisfaction, self-esteem, and self-efficacy. In group comparison, significant changes were observed in depression, positive emotion and negative emotion regardless of groups. However, cancer patients indicated a significant improvement in self-efficacy compared to general patients who did not whereas patients with a high level of depression showed a significant enhancement on body satisfaction compared to patients with a low level of depression. Also, patients with a low level of pain indicated a significant improvement on self-esteem and self-efficacy compared to patients with a high level of pain. Perceived effect and satisfaction of the fashion therapy were relatively high. Study results may positively contribute to building a knowledge and experimental base of fashion therapy that is widely applicable to diverse parties for the future.