• 벤처창업연구
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• 제9권4호
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• pp.145-153
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• 2014

성공하려는 욕망이 있다는 것과 실패에 대한 두려움이 있다는 것은 창업의도를 설명하는 중요한 요인이 될 수 있다. 본 연구에서는 시도이론에서 시도의도에 영향을 미치는 요인으로 제시한 시도 성공에 대한 태도와 시도 실패에 대한 태도 2가지를 창업시도에 대한 태도로 보고, 이에 영향을 미치는 긍정적 인지편향에 대해 살펴보았다. 자기고양 편향과 낙관주의 편향 그리고 통제착각 편향이 대표적인 긍정적 인지편향들이다. 본 연구에서는 이들 세 가지 편향들이 창업시도 성공과 실패에 대한 태도와 창업의도에 미치는 영향을 경로분석을 통해 구체적으로 살펴보았다. 연구결과, 자기고양 편향과 낙관주의 편향은 창업시도 성공에 대한 태도에는 영향을 미치지 않고 창업시도 실패에 대한 태도에 부(-)의 영향을 미치는 것을 확인할 수 있었다. 통제착각 편향은 창업시도 실패에는 영향을 미치지 않고 창업시도 성공에 대한 태도에 정(+)의 영향을 미치는 것으로 나타났다. 가설과 마찬가지로 창업시도 성공에 대한 태도는 창업의도에 정(+)의 영향을, 창업시도 실패에 대한 태도는 창업의도에 부(-)의 영향을 미치는 사실을 확인할 수 있었다. 이러한 연구결과를 바탕으로 연구의 시사점과 한계점을 제시하였다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 디지털융복합연구
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• 제14권7호
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• pp.93-102
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• 2016

본 논문의 연구목적은 자원기반관점(RBV)에서 모바일 스마트워크 IT자원을 활용할 때 업무효율성에 미치는 영향을 지각된 유용성을 적용하여 조절효과를 검증하는데 그 의의가 있다. 본 연구는 중다회귀분석으로 가설을 검증한 선행연구에서 더 나아가 지각된 유용성을 조절효과로 설정하여 위계적 회귀분석(Hierarchical regression)을 통해 확장하여 연구하였음에 학문적 의의와 실무적 시사점을 가진다. 연구 결과 지각된 유용성의 조절효과에 따라 모바일 스마트워크 IT자원의 IT인프라는 업무효율성 중 개인업무 효율성과 연대협력업무 효율성에 긍정적 영향을 미치고, 업무어플리케이션은 연대협력업무 효율성에 긍정적 영향을 주는 것으로 나타났다. 따라서 기업과 근로자가 모바일 스마트워크 IT자원이 업무효율성에 긍정적 영향을 줄 수 있다는 믿음 즉, 지각된 유용성을 가지고 적극적으로 활용한다면 업무효율성과 기업의 경쟁력 강화에 기여할 것이라 기대된다.

• 한국임상보건과학회지
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• 제10권1호
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• pp.1578-1586
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• 2022

Purpose. The purpose of this study was to examine relationships among academic stress and academic self-efficacy on positive psychological capital and identify the factors that influence on positive psychological capital in the nursing students. Methods. The data were collected from 184 nursing students in the five colleges located Y and S city using self-reported questionnaires and Oct. 25 2020 to Nov. 5 2020. The data were analyzed by descriptive statistics, T-test, ANOVA, Pearson's correlation coefficient, and multiple regression with SPSS 20.0 program. Results. The result of positive psychological capital was found to be in a significant positive correlated with academic self-efficacy. the multiple regression indicates the Major satisfaction and academic self-efficacy 22.1%(F=11.4 P<.001) of positive psychological capital. Conclusions. Therefore, it is necessary to develop academic self-efficacy increase education program for strategy positive psychological capital in nursing students.

• 한국의류학회지
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• 제34권8호
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• pp.1277-1289
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• 2010

This study investigates the effects of e-CRM on consumer satisfaction and repurchase intention depending on gender differences. A total of 400 surveys were distributed and 382 were used in the analysis. Surveys were conducted on the respondents who had purchased apparel from an internet website within six months. A factor analysis, reliability test, and path analysis were used in the study to analyze the data. After the factor analysis, 6 factors were found under e-CRM activities; benefit and advice, customer contact, service, post-purchase management, assistance with the purchase, and discriminative treatment. The results of this study showed that for male consumers, service and post-purchase management had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. However, for female consumers, benefit and advice, customer contact, service, and discriminative treatment had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. The results also showed that post-purchase management had a positive direct effect on repurchase intention for both genders.

• 한국생활과학회지
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• 제23권6호
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• pp.1127-1140
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• 2014

The purpose of this study was to explore the effects of father's socio-demographic variables and father's literacy beliefs on father's literacy interaction. Participants were 204 fathers who have children in 3 to 5 years of age. Data were analyzed by descriptive statistics, correlation analysis and stepwise multiple regression analysis. The findings are summarized as follows: (1) Father's education level was generally correlated with 'father role efficiency', 'open interaction', 'picture-book reading interaction' (2) Monthly income of the household was related 'father role efficiency', 'positive feelings on reading books'. (3) 'Literacy ability development from books', 'father role efficiency', 'positive feeling on reading books' were correlated 'open interaction' and 'picture book reading'. But, 'literacy ability development from books', 'father role efficiency', 'positive feeling on reading books' were negatively correlated 'direct interaction'. (4) The most influential factor on father's 'open interaction', 'direct interaction' was 'literacy ability development from books'. The most influential factor on father's 'picture-book reading' was 'positive feeling on reading books'. These findings highlight that 'literacy ability development from books' and 'positive feeling on reading books' may play critical roles in father's literacy interaction. So, it is very important that adequate training and support on father's literacy beliefs for father's high quality literacy interaction.

• 가정과삶의질연구
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• 제30권2호
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• pp.1-10
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• 2012

This study focused on the relationships among emotionality, eating behavior problems, and behavior problems in a sample of 185 four- to five-year-old children attending kindergarten or a day care center in Seoul. The values were all measured by their teachers. The collected data were analyzed using simple regression and hierarchical multiple regression. The main results of this study were as follows. First, children's positive and negative emotionality each exerted negative and positive effects on their internalizing behavior problems. Second, children's positive emotionality had a negative influence on their eating behavior problems. On the other hand, children's negative emotionality had a positive influence on eating behavior problems. Finally, effect of children's positive emotionality on their eating behavior problems was partially mediated by internalizing behavior problems. On the other hand, the effect of children's negative emotionality on their eating behavior problems was totally mediated by their internalizing behavior problems.

• 복식문화연구
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• 제22권4호
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• pp.640-653
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• 2014

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

• 유통과학연구
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• 제11권11호
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• pp.83-88
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• 2013

Purpose - This study focused on consumers' perception about regulations for sales enforced by national and local governments in Korea. The study examined the relationship between perceived regulatory restrictions and subjective well-being (SWB), and perceived regulatory restrictions and shopping value, respectively. Research Design, Data, and Methodology - Data were collected from 135 college students and consumers in Gyeonggi Province to verify the relationships, moderating effects, and mediating effects, thus testing the theoretical model and its hypotheses. Results - First, consumers' positive perception of regulatory restrictions enabled enhancement of their SWB. Second, consumers' positive perception of regulatory restrictions had no significant positive influence on hedonic value but had a significant positive influence on utilitarian value. Third, utilitarian value exhibited a full mediating effect on the relationship between regulatory restrictions and SWB. Conclusion - This study showed that consumers' positive win-win attitude is based on social norms. Further, we expect that consumers experiencing discomfort due to regulatory restrictions resolve this by going to other distributors. Finally, to increase distributors' competitiveness and consumers' utilitarian value, it is suggested that distributors require a variety of marketing strategies.

• 재활간호학회지
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• 제14권2호
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• pp.129-135
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• 2011

Purpose: This study was done to examine the effects of Tai Chi exercise program on BMI, positive and negative psychiatric symptoms in patient with schizophrenia. Methods: The participants were patient with schizophrenia in S psychiatric hospital in D city. Twenty five patients were assigned to experimental group, and 26 patients were assigned to control group. Data were collected from May 9, to July 8, 2011. The Tai Chi exercise program was conducted with a duration of 60 minutes, 2 times a week for 8 weeks (a total 8 times). Measures were BMI, positive and negative psychiatric symptoms. Data were analyzed using descriptive statistics, chi-square test and t-test with SPSS/WIN 19.0 version. Result: The experimental group received Tai Chi exercise program had a significant changes in BMI, positive and negative psychiatric symptoms. Conclusion: The results of this study indicate that Tai Chi exercise program is an effective intervention program to improve the BMI, positive and negative psychiatric symptoms of patients with schizophrenia.