• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.314-325
• /
• 1999

The purposes of this study were to classify the types of consumers' emotion experienced in-store by shopping motivation and to examined the effects of store environmental factors on emotion and on shopping behavior. The questionnaires were administered to 330 women shopped in department store. Data from 299 women were analyzed by using frequency t-test and regression analysis by SPSS for windows PC program The results of this study were as follows : 1. The consumers' emotion experienced in -store were composed of five factors. But it could be divided by positive negative factors. 2. There was not significant difference in positive emotion between he Product Pu-rchasing Motive Group and the Window Shopping Motive Group. But there was significant difference n negative emotion between two groups. 3. It was found that the effect of environmental factors of apparel store on emotion was significant in both groups. Especially salespeoples' pressure significantly influenced negative emotion in both groups. 4. The emotion experienced in -store significantly influenced clothing shopping behavior.

• Science of Emotion and Sensibility
• /
• v.24 no.4
• /
• pp.91-106
• /
• 2021

Although personality and culture have been employed as independent predictors of emotion regulation, less is known about the interplay between them. Thus, the present study tests their interaction by focusing on the match between personality (public self-consciousness) and culture (valuing independence vs. interdependence) in modulating an emotion regulation strategy, namely, emotion suppression, on Facebook. Furthermore, relationship concern related to the expression of positive and negative emotions on Facebook is explored as a potential underlying mechanism. An online survey on Facebook users in the United States (n = 320) and South Korea (n = 336) was conducted through two professional survey companies. The results revealed that the positive association between public self-consciousness and emotion suppression was stronger among respondents who value interdependence (vs. independence), which led to a significant interaction between the two predictors. Furthermore, public self-consciousness was associated with emotion suppression through relationship concern for the expression of positive, but not negative, emotions. Furthermore, this mediated relationship was stronger among respondents who value interdependence (vs. independence). Lastly, the study discussed the importance of exploring the interplay between personality and culture and the implication of dialectic emotions.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.123-131
• /
• 2019

The purpose of this study is to demonstrate the causal relationship between positive emotions, positive psychological capital, and organizational identification, and to examine the double mediating effect. In this study, 369 social workers in 10 social welfare facilities in Seoul and Gyeonggi Province were sampled. The results of this study show that compassion experienced by the social workers has a positive effect on positive emotion and organizational identification, and positive psychological capital has a significant effect on the organization identification. In addition, double mediating effect of positive emotion and positive psychological capital were also shown to be significant in the relationship between compassion and organizational identification. Therefore, this study has the theoretical implication that double mediating effect of positive emotion and positive psychological capital are demonstrated in the relationship between compassion and organization identification. In future research, sample collection should be done for the generalization of the sample, and the mediating effect of positive organizational identity should also be performed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.11a
• /
• pp.228-231
• /
• 2009

Recent studies have focused on human empathic behavior regarding to physical, cognitive, and emotional aspects. Especially empathy is considered as a multidisciplinary study because of its wide application. However, majority of the studies have been focusing on empathy induced by negative emotion and physical pain. As a result, the purpose of this study, based on Loggia et al. (2008), is to investigate if empathy could be induced by positive events, and consequently if the positive empathy could increase subjective value of reward. According to the result of experiment which involved eight participants, we could confirm the inducement of empathy by positive events significantly; its power is not so strong though. However there was no interaction between empathy type (positive and no empathy) and whether the target received the reward or not. But if we would recruit more participants and additionally analyze correlation among trait/empathic state questionnaire, subjective ratings of the reward and emotion of the target, we suggest that this study would be valuable in that it could expand the empathy studies.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.20 no.4
• /
• pp.57-69
• /
• 2012

The purpose of this study was to identify the effect of experience emotion (i.e., happy, proud, sad, fear) on the risk perception. This study also examined interaction effects of emotion regulation (i.e., reappraisal strategy, problem focused strategy) between experience emotion and risk perception. The study collected data from 168 flight crew members in Korean commercial airlines, using an online research in which an experiment of emotion manipulation and a survey were included. The results of the study found the positive effect of happiness emotion on the risk perception regarding cases 1(these cases have high possibility of negative result and low circumstance control) and the positive effect of sadness emotion on the risk perception regarding cases 2(these cases have low possibility of negative result and high circumstance control). This study also found the interaction effect of reappraisal emotion regulation strategy between the relationship of happiness and risk perception regarding cases 2. From these results, the study provided that theoretical and practical implication that happiness and sadness emotion contribute risk perception and reappraisal strategy has a moderating role in the relationship between happy emotion and risk perception. Finally, based on these results, the limitations of this study and future research were discussed.

• Korean Journal of Child Studies
• /
• v.36 no.2
• /
• pp.145-166
• /
• 2015

The main purpose of this study was to examine the direct and indirect effects of maternal meta-emotion on preschoolers' emotional intelligence through mothers' emotion socialization. A total of 252 preschool-aged children and their mothers residing in the Seoul Metropolitan and Gyeonggi-do areas participated in this study. The mothers completed questionnaires regarding their meta-emotion, emotion socialization and preschoolers' emotional intelligence. The results of the study indicated that maternal meta-emotion did not have a direct effect on preschoolers' emotional intelligence. However, maternal meta-emotion did indeed have an indirect effect on preschoolers' emotional intelligence through emotion socialization styles. That is, mothers who had desirable beliefs about emotions provided supportive reactions to children's negative emotion expression and showed positive emotions more frequently in the family. In addition, the preschoolers of mothers who showed positive emotion socialization styles were reported to be more emotionally intelligent. The findings of this study suggest that maternal meta-emotion and emotion socialization are important in predicting preschoolers' emotional intelligence.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.12
• /
• pp.1992-2005
• /
• 2010

Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

• Science of Emotion and Sensibility
• /
• v.16 no.2
• /
• pp.221-234
• /
• 2013

Positive affect has beneficial consequences in various life domains including social relational aspect. This study proposes that 'joy,' a highly arousing positive social emotion, promotes emotionally supportive reactions during a social interaction. In Study 1, after controlling for confounding personality characteristics (e.g., extraversion, agreeableness, adult attachment) and cognitive variables (e.g., empathy, self-esteem), positive affect predicted the amount of emotional support and enthusiasm one showed to a person who was describing a positive experience. The arousal dimension of positive emotion appeared to be the key in creating this outcome. Study 2 found that people were most likely to react in supportive ways (e.g., more laughing, emotion sharing, and active-constructive responses) to other's conversation after viewing a joy-inducing (rather than pride, awe, calm) film clip. These results partly explain why happy people are socially popular and suggest that one of the central functions of "joy" is to promote social bonding with others.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.269-278
• /
• 2016

This study investigates convergent influence on depression and its association with positive emotion, negative emotion and job seeking stress among some college women of health affiliated educations. The survey was administered to 419 college women in Honam area from March 9th to April 30th, 2015. The structured self-administered questionaries were used. The depression was negatively correlated with positive emotion and it was positively correlated with negative emotion and job seeking stress. The results of hierarchical multiple regression analysis show the following. The depression of respondents turned out to be significantly higher in following groups: a group in which self esteem is lower, a group in which subjective happiness is lower, a group in which hopelessness is higher, a group in which type A behavior pattern is higher, a group in which personality stress is higher. Their explanatory power was 47.1%. With the analysis of covariance structure, we could confirm relationship among the four factors such as positive emotion, negative emotion, job seeking stress and depression. In conclusion, the results of the study indicate that the efforts, to increase positive emotion, and to decrease negative emotion and job seeking stress, are required to reduce the depression level of the college women of health affiliated educations.

• The Research Journal of the Costume Culture
• /
• v.23 no.1
• /
• pp.85-101
• /
• 2015

In this study, it is explored the effect of fashion therapy on depression, positive emotion, negative emotion, appearance interest, body satisfaction, self-esteem, and self-efficacy of female patients. Eight cancer patients and 12 general patients participated in the 4-week fashion therapy program. When comparing results before and after the fashion therapy, depression and negative emotions were significantly decreased while positive emotions and self-efficacy were significantly increased. There was no significant influence on appearance interest, body satisfaction, self-esteem, and self-efficacy. In group comparison, significant changes were observed in depression, positive emotion and negative emotion regardless of groups. However, cancer patients indicated a significant improvement in self-efficacy compared to general patients who did not whereas patients with a high level of depression showed a significant enhancement on body satisfaction compared to patients with a low level of depression. Also, patients with a low level of pain indicated a significant improvement on self-esteem and self-efficacy compared to patients with a high level of pain. Perceived effect and satisfaction of the fashion therapy were relatively high. Study results may positively contribute to building a knowledge and experimental base of fashion therapy that is widely applicable to diverse parties for the future.