• Journal of Society of Preventive Korean Medicine
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• v.8 no.2
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• pp.99-113
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• 2004

Problems and current situation of public health globally and domestically were analyzed in this study and based on these findings, ways to improve from western medicine and Oriental medicine can be deduced as follows: 1. Current problems of public health in Korea and the world 1) Increase of diseases resulted from daily habits and infectious diseases, many are at the brink of being ill. Quality of life from extended life span and unbalanced health care must be solved. 2) Natural and societal factors including host factors, public health service, and other external and internal factors play an important role in deciding healthy and being ill. 3) Some of the limits and problems of modem medicine include insufficient academic knowledge and incomplete theory, as well as misled approach to the treatment. Human itself isn't perfect organism and other realistic problems hinder one's well-being. 4) Regardless of western medicine or Oriental medicine, patients were approached as someone with diseases and disorders, and wholistic approach was disregarded. Lack of clinical training, absence of clear educational philosophy and goal are some of the reasons why the education isn't under concrete system 2. Important factors for the medical education and proper direction for the education of Oriental medicine 1) Important factors for medical education - Education should not be limited on the human health and illness, but also cover qualities such as well-being, social welfare, service, and happiness. Every aspects of human life must be considered and attended for more productive outcome. - Basic understanding of humanity must be included in the educational curriculum - Foundation of human diseases and pain are associated with inner life and surrounding causes including family, society, nature, race, culture, religion, politics, and etc., thus the education must be approached to recognize aforementioned criteria. 2) Proper direction for the education of Oriental medicine - Values of Oriental medicine for medical principles and importance of lifehood must be educated. - Educational goal, limits, and levels must be established for the school of Oriental medicine - Respect for life must be the top priorities of educational direction which should lead to solution based education for the human health. Latest medical theory and technology should be accommodated as well as prevention, treatment, and balancing of basic courses and clinical training for optimal education.

• Journal of Distribution Science
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• v.14 no.9
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• pp.95-110
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• 2016

Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.1-16
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• 2019

This study considers service philosophy of Western representative ideology to establish service philosophy following previous studies. The service philosophy is analyzed by referring to previous researches, and the structure and operation model of service philosophy are presented together. In the analysis of the Western representative thought by the age, the ancient Mediterranean philosophy and the Athenian philosophy were analyzed in detail from the viewpoint of the service structure, and the modern thoughts were analyzed from the perspective of the service operation model consistency. We analyze whether the intangibility and process characteristics of service are consistent with the world view of Western representative ideology and analyzed whether the essential characteristics of service, such as relationship, interactivity, horizontality, and harmony, are emphasized in Western representative ideology. Also, we examined whether the spiral development model of service matches the world development model in Western representative ideology. From the ancient thought to the modern thought, mainstream thoughts emphasize the dialectical development of the conflicts, and the Taegeuk - type basic structure of service is consistent with the world 's operating structure in Western thought. In addition, it is shown that circular reasoning and process theory are central idea from ancient times to modern thought, and process theory is consistent with service operation model which creates value. Relationality and harmoniousness are presented by the majority of Western thinkers as the fundamental operating principle of the world, and both the interactive and horizontal aspects are presented as ideal operating models of the world. It is confirmed that the service philosophy can play a central role as the ideology that leads the human society.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.31 no.2
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• pp.223-266
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• 2020

Massively Multiplayer Online Role-Playing Games (MMORPGs) are played by millions of people around the world. Within MMORPGs, players explore, solve mysteries, craft items, battle against dungeon or raid bosses, or compete against other players, all while using a variety of information and information behaviors. Role-players in MMORPGs develop identities and engage in interactive storytelling with other role-players as their characters. An ethnographic approach combining overt participant observation and engagement, semi-structured interviews, and artifact collection was used to explore and describe the social information behaviors of role-players through the lens of the theory of information worlds. The social types evident in the role-playing community in WildStar, a science fantasy-themed MMORPG, are closely interrelated to and differentiated by social norms and information values that dictate acceptable characters, stories, character actions, and appropriate lore sources as well as how to role-play without violating the boundary between in- and out-of-character information worlds. Role-players maintained the in-character and out-of-character boundary using a set of specific information behaviors to enable engaging and immersive role-playing experiences. Implications of the findings for the theory of information worlds as well as potential applications of role-playing and MMORPGs are also discussed.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.117-126
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• 2021

This study analyzed the factors influencing baby boomers' reemployment intentions. The extended Theory of Planned Behavior(TPB) as a research model used in this study. The extended TPB added outcome expectations and economic preparation as independent variables. Personal characteristics were set as a moderating variable and reemployment intention was set as a dependent variable. Based on the questionnaire survey of 250 baby boomers for the established research model, an empirical test was conducted through regression analysis. The results of empirical testing are as follows. Attitude, perceived behavioral control, and outcome expectations had a significant positive (+) effect on the baby boomer's reemployment intention. On the other hand, economic preparation had a significant negative (-) effect. Social norms have not been tested for significant influence relationships. Among the significant variables, economic preparation was found to have the greatest influence. The results of moderating effect of personal characteristics, both agreeableness and conscientiousness were found to play a role in moderating between attitudes and reemployment intention, between outcome expectations and reemployment intention. Based on these research results, academic and practical implications for the baby boomer's reemployment were presented.

• Journal of Popular Narrative
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• v.26 no.4
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• pp.215-237
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• 2020

This paper is written to introduce and review Shinji Matsunaga's The Aesthetics of Video Games which published in Japan in 2018. Shinji Matsunaga has studied video games from a philosophical and aesthetic perspective. In The Aesthetics of Video Games, he took video games as a hybrid form of traditional games. Shinji Matsunaga particularly notes that video games can design human behaviors and experiences. From this point of view, he tries to construct a theoretical framework that will be able to describe the ways of signification in games and fiction respectively. In previous studies, video games have been mainly discussed in the context of cultural studies and entertainment culture in Japan. The Aesthetics of Video Games is distinguished from the previous studies in the following points. First, The Aesthetics of Video Games pioneered the method of studying video games in art theory. Second, it established various types of relationships with video games and traditional aesthetic concepts. Third, this book connects new concepts that emerged in the age of artificial intelligence to video games as an aesthetic action. Through this work, not only video games were discussed academically, but also the fields of aesthetics and art were expanded. The Aesthetics of Video Game is like a collection of philosophical concepts for video games. Through this book, it can be said that the path for artificial intelligence to approach human secrets is closer than before.

• Information Systems Review
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• v.23 no.3
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• pp.1-23
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• 2021

The national economic policy paradigm is constantly changing according to the global business environment. Among them, fostering SMEs is a core policy of many developed countries. The growth of SMEs contributes to the creation of jobs and the development of local communities in the era of employment-free growth. In particular, the growth of SMEs is the foundation for growth into mid-sized and large enterprises. Therefore, the growth of SMEs plays an important role in the national economy. Information and communication technology (ICT) became important much more with the emergence of the 4th industrial revolution. Among them, the growth of ICT SMEs is the nation's future asset. Therefore, this study examines and verifies the main factors affecting the performance of ICT SMEs from the view of their R&D resources. On the basis of 1,999 SMEs dataset, empirical analysis was performed to investigate the influence of R&D resources on their corporate performance. Its results are as follows. First, based on theresource-based theory, ICT SMEs' R&D investment, R&D manpower, and government support policies were found to have a positive effect on securing a company's competitive advantage. Second, it was found that the level of product has a positive effect on the company's performance. Finally, it was found that M&A and technology acquisition method strategies differ according to the growth stage of the company. Therefore, in order to achieve technological innovation and corporate performance of ICT SMEs, the government support policy and investment into internal R&D personnel play as main factors. In addition, it was found that technology acquisition strategies differ depending on the growth stage of the company.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.201-223
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• 2024

This study undertook an empirical analysis to examine the impact of various factors on entrepreneurial intention among young people, with a particular focus on the role of startup mentoring. Employing a survey distributed nationwide, data from 250 valid respondents were subjected to structural equation modeling to investigate these dynamics. The analysis uncovered that workplace stress, subjective norms, and perceived behavioral control positively influence the entrepreneurial intentions of youth. Meanwhile, technological constraints negatively affected these intentions. The study did not explore the potential effects of future uncertainty and the burden of failure. Significantly, it was found that startup mentoring plays a crucial role in mitigating the negative impacts that may deter young individuals from pursuing entrepreneurship. Mentoring was instrumental in reducing negative influences, thereby fostering a more conducive environment for entrepreneurial ambition. By integrating the Push-Pull-Mooring (PPM) and Theory of Planned Behavior (TPB) models, this research not only validates these frameworks within the context of youth entrepreneurship but also underscores the essential function of startup mentoring in enhancing entrepreneurial intentions. The insights from this study highlight the importance of mentoring programs in nurturing the entrepreneurial spirit among the youth, suggesting that targeted mentoring support can play a pivotal role in overcoming barriers to entrepreneurship.

• Journal of Fashion Business
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• v.16 no.5
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• pp.207-219
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• 2012

It is intended to study the colors of work environment and the working clothes colors between humans and environment with application of the arrangement of working clothes colors to domestic machinery companies that play pivotal roles in the industry of Korea. The purpose of this study is to provide the foundation of color plan for the integrated environmental harmonization and the safety of industrial sites by analyzing the photographs of working clothes in the sires in consideration of the functions of colors (clearness, attention-getting, and safety) using the Faber Birren's Color Harmony and by analyzing the result of a questionnaire survey. The study was conducted by the method to shoot a worksite using a digital camera after wearing 24 sets of uniforms, which were developed by the color plan established in a previous study, in the same worksite. The shooting place was an outdoor steel sheet inspection site of D company, a machinery company in Changwon-si, Gyeongnam, and the intensity of illumination was 2400lux. 24 pieces of images were printed in 5x7 inch size and a questionnaire survey was performed at 5-point scale. The questionnaire survey was performed for 13 subjects consisting of 6 field professionals having more than 30 years of experiences, 4 clothes color professionals, and 3 industrial engineering professionals. The result of the survey was statistically analyzed by the method of frequency analysis using IBM SPSS Statistics 20 Program. As the result of assessment of basic four colors (yellow green, sky blue, blue, and violet) of working clothes, yellow green, sky blue, and blue showed high mean values in (Tint)+(Shade)+(Tone)+(Gray) equation indicating that its is a harmonized equation.

• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.519-531
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• 2012

This study comprehends the various expressions of Lady Gaga's fashion style based on Craig Owens's Allegory theory. This study analyzed four application elements of Borrow, Site Specificity, Accumulate of Strategy, and Hybridization in addition, it studied all aspects of the aesthetic value of Lady GaGa (an influential popular culture icon). It was classified in the external representation of the fashion style for the aesthetic value. The results are summarized as follows: First, 'Borrow' of the singers of the 80's music and fashion style present from her elders and visual homage to shock artists. It influenced her fans with a difference in viewpoint for a star's fashion that subsequently resulted in a deformation of form, playful kitsch style, and mixed gender. Second, 'Site specificity' presents an extreme make over through an intentional and grotesques fashion style to extend physical territory and defenseless. The results remove stereotypes and reveal deconstructive performances. Third, 'Accumulate of strategy' simultaneously presents voluptuous beauty, futurism, and avant-garde style. This shows the countercultural tendency through the random repetition of fashion images and layerd coordination. Finally, 'Hybridization' presents multiful fashion style through a collaboration with world-famous designers and cosmetic brands. She expressed a diverse and complex fashion style composed of an art form that combines a high-tech cyborg image. The aesthetic values of Lady Gaga' fashion style are 'ambivalence virtuality', 'Transcendental mixed gender', 'plural textuality', and 'unexpected play culture'.