• Title/Summary/Keyword: Platform

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Economic Perspectives on Online Platforms: Scenario-based Case Studies (플랫폼 서비스 가치와 수수료에 대한 경제적 고찰)

  • Kyeonghan Bae;YeonSu Park;JungWon Park;Jiyoung Alex Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.117-132
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    • 2023
  • With the recent spread of COVID-19, the size of the online shopping market continues to increase, and various online platforms are appearing in the market, and many small and medium businesses are entering the platform. As the recent increase in the use of the platform by small andmedium businesses as raised the issue of appropriate platform fees, the need for social discussions on the use of the platform and fees is raised. Currently, most discussions regarding fees primarily focus on specific cases from a negative perspective, and discussions that comprehensively consider the platform's utilization value and fees are insufficient. Therefore, this study aims to systematically and comprehensively understand platform fees by considering the value of using platform services and commission costs together. To achieve this, the economic value of each platform service was estimated and analyzed in detail. It selected two industries that are actively using online platforms, delivery services and e-commerce, and paid attention to changes in expected profits generated by sellers using platform services, and compared and analyzed expected profits based on estimated sales and costs for each scenario, such as whether sellers entered the platform and whether they used the service. As a result of the study, our results that entering the platform and using the platform service enable sales increase and cost reduction, which have a positive effect on the seller's expected profit. Through this study, we intend to understand platform fees from the perspective of user fees for platform service use and value acquisition, and based on this, estimate the economic value of platform services and fees to expand the value and cost of using platform services to a comprehensive and systematic discussion.

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One-way Coupled Response Analysis between Floating Wind-Wave Hybrid Platform and Wave Energy Converters (부유식 풍력-파력발전 플랫폼과 탑재된 파력발전기와의 단방향 연성 운동 해석)

  • Lee, Hyebin;Bae, Yoon Hyeok;Cho, Il-Hyoung
    • Journal of Ocean Engineering and Technology
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    • v.30 no.2
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    • pp.84-90
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    • 2016
  • In this study, a six degree-of-freedom motion analysis of a wind-wave hybrid platform equipped with numerous wave energy converters (WECs) was carried out. To examine the effect of the WECs on the platform, an analysis of one-way coupling was carried out, which only considered the power take-off (PTO) damping of the static WECs on the platform. The equation of motion of a floating platform with mooring lines in the time domain was established, and the responses of the one-way coupled platform were then compared with the case of a platform without any coupling effects from the WECs. The hydrodynamic coefficients and wave exciting forces were obtained from the 3D diffraction/radiation pre-processor code WAMIT based on the boundary element method. Then, an analysis of the dynamic responses of the floating platform with or without the WEC effect in the time domain was carried out. All of the dynamics of a floating platform with multiple wind turbines were obtained by coupling FAST and CHARM3D in the time domain, which was further extended to include additional coupled dynamics for multiple turbines. The analysis showed that the PTO damping effect on platform motions was negligible, but coupled effects between multiple WECs and the platform may differentiate the heave, roll, and pitch platform motions from the one without any effects induced by WECs.

Concept of Spatial Information Social Platform and Role of Government as a Platformer (공간정보 소셜플랫폼의 개념과 플랫포머로서 정부의 역할)

  • Choi, Won-Wook;Hong, Sang-Ki;Shin, Dong-Bin;Ahn, Jong-Wook
    • Spatial Information Research
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    • v.20 no.4
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    • pp.37-45
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    • 2012
  • Moving forward on smart society, change of the way to solve the spatial issue used in information society is required. In order to be competitive and sustainable spatial information service, existing "spatial information open platform" strategy needs to be transformed into "spatial information social platform". The requirement for the spatial information open platform to be socialized and evolved into the spatial information social platform is investigated with respect to the characteristics of social platform P. Savalle(2010) suggested. Based on the investigation, the definition of spatial information social platform is formulated. Several roles of the government as a platformer to create and manage the spatial information social platform are suggested.

Development of Terrain-Adaptive Attitude Controller for Hybrid Mobile Platform with Wheel & Track (휠-트랙 하이브리드 모바일 플랫폼을 위한 지형 적응성 장애물 극복 자세 제어기 개발)

  • Kwak, Jeong-Hwan;Kim, Yoon-Gu;Hong, Dae-Han;An, JinUng
    • IEMEK Journal of Embedded Systems and Applications
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    • v.7 no.2
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    • pp.61-70
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    • 2012
  • This paper describes terrain-adaptive attitude controller for a hybrid mobile platform which operates in wheel & track mode. The wheel mode of the hybrid mobile platform allows quick driving performance in the flatland, while the track mode provides adaptive movement in the rough ground or stairway. The switching of the platform between two modes is automatically controlled by attitude controller algorithm. In addition, in the track mode, the platform automatically adjusts its attitude angle to overcome the obstacles in front. This paper demonstrates the attitude controller for the aforementioned wheel-track hybrid mobile platform in order to overcome terrain obstacles by using an adaptive method. The driving performance of the hybrid mobile platform has been tested and verified in various surrounding environments in both wheel and track mode. Further, this paper presents the experiments by using the track structure of mobile platform on forming adaptive attitude under various types of obstacles. The practicability and effectiveness of the proposed attitude controller of the platform has been demonstrated in urban building and a test-bed.

An Application of Evolutionary Game Theory to Platform Competition in Two Sided Market (양면시장형 컨버전스 산업생태계에서 플랫폼 경쟁에 관한 진화게임 모형)

  • Kim, Do-Hoon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.4
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    • pp.55-79
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    • 2010
  • This study deals with a model for platform competition in a two-sided market. We suppose there are both direct and indirect network externalities between suppliers and users of each platform. Moreover, we suppose that both users and suppliers are distributed in their relative affinity for each platform type. That is, each user [supplier] has his/her own preferential position toward each platform, and users [suppliers] are horizontally differentiated over [0, 1]. And for analytical tractability, some parameters like direct and indirect network externalities are the same across the markets. Given the parameters and the pricing profile, users and suppliers conduct subscription game, where participants select the platform that gives them the highest payoffs. This game proceeds according to a replicator dynamics of the evolutionary game, which is simplified by properly defining gains from participant's strategy in the subscription game. We find that depending on the strength of these network effects, there might either be multiple stable equilibria, at which users and suppliers distribute across both platforms, or one unstable interior equilibrium corresponding to the market tipping in favor of either platform. In both cases, we also consider the pricing power of competing platform providers under the framework of the Stackelberg game. In particular, our study examines the possible effects of the type of competition between platform providers, which may constrain the equilibrium selection in the subscription game.

The Interface Scheme and Application Between Rolling Stock System and PSD (철도차량시스템과 PSD간 인터페이스 방안 및 적용 현황)

  • Lee Jong-Seong;Min Young-Ki;Kim Kyoung-Shik;Choi Jong-Mook
    • Proceedings of the KSR Conference
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    • 2004.06a
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    • pp.1510-1512
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    • 2004
  • Platform Screen Door System is a facility on platform to separate platform from track, having automatic sliding door structures interlocked to opening and closing of train door with integrated control unit. When a train comes to a stop at a designed position at a station, onboard ATC/ATO system transmits train berth signal to wayside signaling system. In case of automatic/driverless operation, opening and closing of the Platform Screen Door will be controlled by wayside signaling system. Unfortunately, we often see the case in news that passengers fall into track and their contact with train lead to critical accidents. However, passengers will be free from such accidents on the platform with the Platform Screen Door System. Especially during the rush hours, to ensure passenger's safety and smooth getting on & off, it is necessary to arrange. some station staffs on the platform without the Platform Screen Door System. On the other hand, the Platform Screen Door System will realize such operation by fewer staffs. Due to the above reasons, the Platform Screen Door System is becoming more popular in subway system recently.

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A Study on the North and South Square-Platform at the Lecture Hall Sites of Goryeo Buddhist Temples (고려사원 강당지 남북 방형단에 관한 연구)

  • Hyun, Seung-Wook
    • Journal of architectural history
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    • v.26 no.2
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    • pp.67-74
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    • 2017
  • A very unique case is found in the architectural remains related to the north and south square-platform at the lecture hall site of Hwangnyongsa, that of Anyangsa, and the estimated lecture hall site of Beopsusa as they are not observed in the other lecture halls. The platform has been discovered at only those three Buddhist temples from Goryeo, and its case has not been found in ancient Buddhist temples of China and Japan. This study thus set out to investigate the north and south square-platform at lecture hall sites by examining in details its architectural remains at the three Buddhist temples and reviewing the Buddhist literature about the lecture halls of ancient Buddhist temples. Based on the findings, it was estimated that the architectural remains of north and south square-platform at the lecture hall sites of Buddhist temples were those of platform for Buddhist sermons or those of high chair platform. While the north square-platform involved the remains of north high chair for the Lecturer that gave lectures on the Buddhist scriptures, the south one did those of south high chair for the Reader who recited the Buddhist scriptures.

Development of an Integrated IaaS+PaaS Environment for Providing Cloud Computing Service in a BIM Platform for Harbor Facilities (항만 BIM 플랫폼의 클라우드 서비스를 위한 IaaS+PaaS 통합 환경 개발)

  • Moon, Hyoun-Seok;Hyun, Keun-Ju;Kim, Won-Sik
    • Journal of KIBIM
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    • v.9 no.4
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    • pp.62-74
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    • 2019
  • Because the existing BIM platform is based on user services, the focus is on the development of SaaS (Software as a Service), which provides business services online. However, since a harbor is a security facility, the harbor BIM platform is preferably provided in a private form, rather than relying on the infrastructure environment provided by external cloud providers. Therefore, this study analyzes and reviews the main functions to be provided as SaaS services of the harbor BIM platform. The goal is to build a cloud-based harbor BIM platform that can provide this service to users. To this end, we built IaaS (Infrastructure as a Service) environment of the harbor BIM platform based on the open source Open Stack and integrate and develop PaaS environment with Open Shift applied with IaaS. We applied the GPU to the harbor BIM platform to verify the performance of the harbor BIM platform, and found that the rendering and loading times are improved. In particular, it is expected to reduce the cost of introduction and provide it as the basic cloud environment of similar BIM platform for infrastructure facilities.

Policy Advices for the Success of Digital Platform Government in South Korea

  • Zhan, Sen;Chung, Choong-Sik
    • Journal of Platform Technology
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    • v.10 no.3
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    • pp.11-20
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    • 2022
  • South Korea is now recognized as a world leader in the field of digital government thanks to a president who had insight in the field of e-Government more than 20 years ago. Today, many countries around the world are establishing various strategies to cope with the great digital transformation beyond the industrial society and the information society. The Korean government is also establishing and promoting digital government policies to respond to such a global digital transformation. In South Korea, the digital platform government policy began in 2022. Therefore, it is an early stage of policy formation, and many details are not well known yet. Recently, the Korean government announced the vision, three goals, and five strategies for realizing a digital platform government. And specific digital platform government projects that can be implemented are selected. In order to successfully implement a digital platform government, the following three policies should be prioritized. First, the digital platform government should be approached from the perspective of total government innovation, not industry revival. Second, the political perspective should be excluded from ICT policy. Third, the vision and strategy of the digital platform government should be established and clearly presented to the public. And based on this, strong governance should be formed and strongly promoted centered on the leadership of the president.

Effects of Medical O2O Platform Quality Components on Continuous Use Intention to Information Distribution

  • MYUNG, Ju-Dong;KIM, Bo-Young
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.105-117
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    • 2022
  • Purpose: The digital healthcare business is rapidly growing due to the COVID-19 pandemic, and the medical service platform business based on smartphone apps is globally expanding. This study targeted medical information online to offline (O2O) platform users in the medical service field. It verified the effect relationship revealed in the continuous use intention of the platform with the mediation of platform quality components, namely perceived benefits, flow experience, and use satisfaction. Research design, data and methodology: Based on previous studies, three medical information O2O platform quality components, namely system quality, information quality, and service quality, were defined. And the questionnaire survey was carried out targeting 359 leading medical information O2O platform users in Korea. Results: As a result of the analysis, it was confirmed that system quality and service quality had a positive (+) effect on satisfaction and continuous use intention with the mediation of perceived benefits and flow experience. Meanwhile, information quality had a negative effect (-) on perceived benefits and flow experience and did not affect use satisfaction and continuous use intention. Conclusions: Consequently, it was ascertained that the system quality and service quality affecting user behavior and experience were more significant factors than information quality to medical information O2O platform users from the medical service aspect.