• 지역사회간호학회지
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• 제26권2호
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• pp.128-139
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• 2015

Purpose: The purpose of this study was to identify factors affecting health promotion behavior among workers with high risk of metabolic syndrome. This study was based on the planned behavior theory. Methods: The participants were 167 workers at high risk of metabolic syndrome. Data were collected using a structured questionnaire. Surveyed variables were attitude, subjective norm, perceived behavioral control, intention, and health promotion behavior. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and hierarchical regression analysis with SPSS/WIN 22.0. Results: Perceived behavioral control affected the intention of health promotion behavior among the workers with high risk of metabolic syndrome. It explained 62% of variance in the intention of health promotion behavior (F=40.09, p<.001). Perceived behavioral control and occupation affected health promotion behavior among the risk workers with high risk of metabolic syndrome. The two factors explained 16% of variance in health promotion behavior (F=4.95, p<.001). Conclusion: The findings of this study suggest that perceived behavioral control is the only factor affecting health promotion behavior when the theory of planned behavior was applied. Therefore, intervention programs for improving health promotion behavior should be focused on strengthening perceived behavioral control.

• 농촌지도와개발
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• 제30권3호
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• pp.143-155
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• 2023

Based on the theory of planned behavior, this study aims to examine the structural equation model among consumers' concerns and purchase intentions for alternative meats. Data were collected from 300 adults living in Kyeonggi Province. Results show that animal welfare, environmental concern, and health concern all have a direct and significant effect on purchase intention of alternative meat, and the mediation effect is also significant, indicating a partial mediation effect. The image of a company as caring about animal welfare and contributing to public causes can help sell alternative meats. Media publicity focusing on animal welfare for alternative meats can improve the attitudes of domestic consumers as well as their intention to purchase alternative meat products.

• 지역사회간호학회지
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• 제24권2호
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• pp.195-204
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• 2013

Purpose: This study was carried out to find factors affecting weight-control behavior intention in female college students based on the theory of planned behavior. Methods: The subjects were 453 female students from everywhere other than the Gangwon Province and Jeju Island. Data were collected by using a questionnaire. Results: The factors affecting weight-control behavior intention in female college students within 2 weeks were attitudes and subjective norms. These two factors accounted for 20.0% of weight-control behavior intention. Also, when body shape satisfaction and BMI were added to variables of the theory of planned behavior like attitudes, subjective norms, and perceived behavior control, these 5 factors accounted for a total of 34.1%. Conclusion: Due to their distorted perception in preferring skinny body shapes, female college students are likely to attempt at inappropriate weight control behavior. Through intervention with such factors as attitudes and body image satisfaction, which have been derived from the results of this study, healthy weight control behavior should be pursued in practice.

• 디지털융복합연구
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• 제16권3호
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• pp.225-236
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• 2018

조직은 정보 보안 기술에 대한 지속적인 투자를 통하여 다른 기업들보다 정보자원에 대한 경쟁력을 높이고 있다. 그러나 정보보안 기술 및 정책을 실행에 옮기는 조직원의 정보보안에 대한 관심이 상대적으로 저조하다. 본 연구는 정보보안 분야에 계획된 행동이론, 공정성이론, 그리고 동기이론을 적용하여 조직원의 정보보안 준수의도를 높이기 위한 메커니즘을 찾는다. 연구대상은 정보보안 정책을 도입한 조직의 조직원들이며, 서베이를 통하여 유효샘플 383개를 수집하였다. 연구가설 검증은 구조방정식 모델링을 실시하였다. 결과는 조직공정성, 외재적 동기(제재), 내재적 동기(조직일체화)가 계획된 행동이론의 세부 요인들에 영향을 주고 개인의 정보보안준수의도에 영향을 주는 것으로 나타났다. 분석 결과는 조직의 보안정책에 대한 조직원들의 준수의도 향상을 위한 전략적 접근 방향을 제시한다.

• 간호행정학회지
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• 제22권3호
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• pp.230-238
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• 2016

Purpose: The purpose of this study was to investigate predictors of nurses' patient safety behavior during inter-hospital transfer. The study was based on the Theory of Planned Behavior (TPB). Methods: A descriptive survey design was used. Data were collected with a self-administrated 39-item questionnaire completed by 111 nurses from a university hospital in Seoul, South Korea. The questionnaire was developed based on the Theory of Planned Behavior (TPB) guideline and included measure of self-reported past patient safety behaviors, intentions, attitudes, subjective norms and perceived behavioral controls. Ethical approval was granted by the hospital review board. Hierarchical regression analyses were carried out. Results: The average score of patient safety behavior was $4.21{\pm}0.63$ (5 point scale). The TPB variables explained 49.9%of the variance in patient safety behavior. Intention and subjective norm were the most significant predictors of nurses' patient safety behavior. Attitude was related to nurses' patient safety behavior. Conclusion: TPB variables predicted the nurses' patient safety behavior during inter-hospital transfer of patients except for perceived behavioral controls. The results of this study suggest that better strategies for subjective norms and intentions related to patient safety behavior will be helpful in safety culture reform.

• 한국조경학회지
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• 제25권4호
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• pp.18-29
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• 1998

This study was carried out to test the theory of planned behavior in recreational choices behavior. Lotte World was chosen as study area, and college students were selected by nonprobability sampling for two waves of data collection. The first wave of data were collected one weeks into the spring semester : intention, attitude, subjective norm, and perceived behavioral control were measured. To collect the data of the second wave, the same resondents were asked their behavior, one week data of the second wave, the same respondents were asked their behavior , one week prior to the final examination : whether they visited the Lotte World or not. Polychoric correlation among variables were calculated by the PRELIS because behavior was nominal variable. Then, weighted least square method was utilized to calibrate structural equation model by the LISREL version 7.2. Structural link effect on intention among three determinants : the direct effect on intention was 0.421 and the indirect effect via intention on behavior was 0.145, respectively. However, its effect on behavior was insignificant because actual control over 'visiting of Lotte World' was relatively high. A few comments were sugested on data collection, and inclusion of new variables was discussed for the sufficiency f the theory of planned behavior.

• 한국문헌정보학회지
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• 제51권2호
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• pp.157-178
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• 2017

본 연구의 목적은 대학생들의 다양한 생활태도와 특성이 대학도서관에서 학술정보 탐색행동에 어떤 영향을 미치는지 계획된 행동이론을 적용하여 조사하는데 있다. 설문지법을 이용하여 대학생을 대상으로 데이터를 수집하였으며, 데이터 분석을 위해 일원배치분산분석, 요인분석, 회기분석, 군집분석 등의 통계방법을 사용하였다. 연구결과 계획된 행동이론이 학술정보 탐색행동에 적용될 수 있음을 확인하였으며, 전공계열과 도서관 이용 빈도가 탐색행동에 대한 태도, 인지된 행동통제, 탐색행동 의사 변인에 있어서 유의미한 차이를 보여주었다. 학생 유형은 보수형, 독립형, 사교형, 유행형으로 구분되었는데, 이 중 사교형 학생 유형이 탐색행동에 영향을 미치고 있었다. 6개 군집으로 구분한 결과 사교형 및 독립형의 학생 유형과 도서관 이용 빈도가 높은 학생들이 많이 포함된 집단에서 학술정보 탐색행동에 적극적인 의사를 가지고 있었다.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.318-323
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• 2011

Illegal and unethical behaviors of the construction industry affect people's lives and health more than the same problems of the other industries. Among these behaviors, the construction industry is mostly criticized for bribery scandals. According to the survey of the Ministry of Justice in Taiwan over the past years, bribery cases involving public engineering projects and governmental procurements account for a rather large portion of the indicted corruption cases. Transparency International's "Bribe Payer Index" indicates people in construction-related industries are the most likely to pay bribes. Poor construction quality directly and indirectly caused by bribery poses a great threat to public safety, organizational reputation and economic development. However, there is a limited number of existing research on the bribery problem of the construction industry. This study is an empirical attempt to explore bribery intention and its affecting factors among the construction organizations in Taiwan by conducting a questionnaire survey. The theory of planned behavior was used in this study to build its research model (covering elements of attitude, subjective norm, perceived behavior control, and intention). Totally 431 valid samples were returned. To explore the factors affecting bribery intention, this study adopted Pearson's correlation analysis to discuss about the connections among the questionnaire respondents' attitudes to bribery, subjective norms, perceived behavior control, and bribery intention. A multi-regression analysis was then conducted to test if the planned behavior theory can effectively predict bribery intention. The research found (1) according to the results of Pearson's correlation analysis, the respondents' bribery intention, attitudes, subjective norms, and perceived behavior control are positively correlated with one another; (2) according to the results of the multi-regression analysis, bribery intention can be explained through attitudes, subjective norms, and perceived behavior control with an adjusted R² value of 0.591, meaning 59.1% of the bribery intention's variances can be explained through the three dimensions. In addition, each of the three dimensions has a significant influence on the respondents' behavior intentions.

• 한국직업건강간호학회지
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• 제19권1호
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• pp.41-49
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• 2010

Purpose: This study is a descriptive survey research on factors related to fertility intention of nurses who work in general hospitals, by applying the Theory of Planned Behavior(TPB). Method: The research subjects are 674 nurses at the peak fertility age of 20-39 years old, who work in 4 general hospitals located in Seoul and Gyeonggi province. Result: The mean score of subjects' fertility intention is 3.69 in 5-point scale. The fertility intention was significantly influenced by perceived behavioral control and subjective norm. Conclusion: The results of the study showed that the fertility intention of the nurses in general hospitals was influenced by the TPB variables such as the attitude, perceived behavioral control, and subjective norm. Thus, a comprehensive approach strategy is needed considering these factors.

• 아태비즈니스연구
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• 제14권4호
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.