• 한국노년학
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• 제36권3호
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• pp.563-579
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• 2016

본 연구는 고령여성들을 대상으로, 계획된 행동이론의 요소인 태도, 주관적 규범, 지각된 행동통제력이 노인복지주택 입주의도와 영향을 갖는 지 살펴보았다. 본 연구는 2012년 12월부터 2013년 3월까지 총 420명의 60세 이상 고령여성을 대상으로 대면면접법과 자기기입식의 설문조사로 이루어졌다. 그중에서 380명만이 최종분석에 사용되었으며 연구 결과들을 요약하면 다음과 같다. 첫째, 고령여성의 노인복지주택에 대한 태도가 높아질수록 노인복지주택 입주의도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 고령여성의 노인복지주택에 대한 주관적 규범이 높아질수록 노인복지주택 입주의도에 긍정적인 영향을 미치고 있는 것으로 나타났다. 셋째, 고령여성의 노인복지주택에 대한 지각된 행동통제력이 높아질수록 노인복지주택 입주의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 태도, 주관적 규범, 지각된 행동통제력이 행동의도에 영향을 주며 이러한 행동의도가 행동에 결정적인 영향을 미친다는 것을 증명해낸 Ajzen(1985)의 계획된 행동이론 연구결과를 지지한다는 점에서 의의를 가진다. 이로 인해 우리나라의 노인복지주택은 앞으로 노인들이 지역사회에서 지속적으로 삶을 영위하기 위한 대안으로 고려될 수 있도록 노인복지주택의 가치가 재조명되어야 함을 시사한다.

• 무역학회지
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• 제47권5호
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• pp.1-20
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• 2022

As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide financial support for electric vehicle buyers and the expansion of new energy vehicle charging infrastructure. Under these circumstances, this study attempts to understand the influence of Chinese consumers' green responsibility and other psychological factors on electronic vehicle purchase intention based on norm activation theory and theory of planned behavior. PLS-SEM examined the proposed hypotheses with 369 valid Chinese consumers, and all were supported. Our findings contribute to the extension of the research scope of Chinese consumers' intention to purchase electric vehicles and provide practical information for domestic and foreign firms entering China, the world's largest electric vehicle market.

• 경영정보학연구
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• 제16권2호
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• pp.1-23
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• 2014

전 세계적으로 스마트 기기의 사용이 급증함에 따라 SNS 등에서 개인정보를 활용한 Phishing, Spam 등의 부작용이 발생하고 있다. 이에 따라 최근 많은 연구들이 진행되고 있으나 대부분이 피해자 위주의 연구라는 한계를 가지고 있다. 따라서 본 연구는 계획된 행동이론과 동기이론을 활용하여 프라이버시 침해의도에 영향을 미치는 요인을 알아보았다. 본 연구는 전문 업체에 의뢰하여 프라이버시 침해 위협이 높은 SNS 사용자를 대상으로 설문을 진행했다. 총 268개의 설문을 분석했으며, 자료 분석에는 SPSS 18.0과 AMOS 20.0을 활용했다. 연구결과에 의하면 인지된 즐거움, 처벌은 프라이버시 침해에 대한 태도에 영향을 미치며, 프라이버시 침해에 대한 태도, 프라이버시 침해에 대한 주관적 규범, 프라이버시 침해에 대한 인지된 행동통제는 프라이버시 침해 의도에 모두 영향을 미치는 것으로 나타났다. 반면, 인지된 호기심과 프라이버시 침해에 대한 주관적 규범은 프라이버시 침해에 대한 태도에 영향을 미치지 않는 것으로 나타났다. 따라서 대체적으로 계획된 행동이론은 프라이버시 침해의도를 설명하는 데에 적합한 이론이고 Motivation Theory의 변수들 또한 대체적으로 프라이버시 침해에 대한 태도에 영향을 미친다는 것을 본 연구를 통해 확인할 수 있었다. 본 연구는 이론적으로 프라이버시 연구의 범위를 이용자 및 피해자 중심에서 가해자로 확장시켰고, 동기 이론의 변수들을 활용한 계획된 행동이론(Extended Theory of planned behavior)을 프라이버시 침해 의도 연구에 적용하였다는 데에 의의가 있다. 실무적으로는 프라이버시 염려와 인지된 즐거움, 처벌 등에 대한 교육을 강화하면 이용자의 프라이버시 침해에 대한 태도가 줄어들 수 있다는 근거와 이를 제도적으로 뒷받침하기 위한 이용자 약관 및 개인정보법 개정의 실무적 근거를 제시했다는 데에 의의가 있다.

• 융합보안논문지
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• 제22권4호
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• pp.3-9
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• 2022

최근 4차 산업혁명 환경이 도래하면서 어느 조직이든 데이터의 개방과 공유, 융합이 활발하게 이루어지고 있다. 그런데 데이터의 개방과 공유는 필연적으로 보안 취약성을 초래할 수밖에 없으며 오히려 4차 산업혁명 환경에서 운영되는 조직의 존폐까지 영향을 미칠 수 있는 위협요인으로 대두되는 양면성이 있다. 특히 군이라는 조직에서 보안 문제는 군자체가 아닌 국가의 위협이 될 수 있으므로 항상 높은 수준의 보안 기강 유지가 필수적으로 요구된다. 이에 본 논문에서는 군(軍) 보안수준에 영향을 미칠 수 있는 요인을 추출하여 보안수준 발전대책을 모색하기 위해 계획 행동이론, 억제이론, 보호 동기 이론 등을 적용한 구조방정식 모형을 통해 14개 변수를 선별하였고 각 이론과 변수의 영향력을 검정하였다. 그 결과 평소 보안규정 교육과 평가를 통해 체화된 보안지식은 행동에 영향을 미친다는 계획 행동이론을 채택할 수 있었고, 억제이론과 보호 동기 이론은 기각 수준의 유의미성을 나타냈다. 또한, 3년간의 보안감사 결과 측정된 값을 통해 군(軍) 보안수준에 가장 큰 영향을 미치는 변수는 지휘 관심과 정신보안이라는 사실도 확인되었다. 결론적으로 군(軍) 보안수준을 높이기 위해서는 보안교육과 신상필벌, 보안시스템 고도화 등과 함께 지휘 관심과 정신보안 태세를 확고히 해야 한다는 내용이 발전대책으로 제시되었다.

• Human Ecology Research
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• 제58권4호
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• pp.539-560
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• 2020

This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

• Nuclear Engineering and Technology
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• 제54권3호
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• pp.1115-1125
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• 2022

Nuclear power plant (NPP) is currently considered as one of the most reliable power sources. However, 182 of them are considered decommissioned and inactive including the one in Bataan, Philippines. The aim of this study was to investigate the acceptance of the reopening of Bataan Nuclear Power Plant (BNPP) by integrating the Theory of Planned Behavior and Protection Motivation Theory. A total of 815 Filipinos answered an online questionnaire which consisted of 37 questions. The Structural Equation Modeling (SEM) indicated that knowledge towards nuclear power plants was the key factor in determining people's acceptance towards NPP reopening. In addition, knowing the benefits would lead to positive perceived behavioral control (PBC) and attitude towards intention. Results showed that PBC and attitude are mediators towards the acceptance of people regarding the reopening of BNPP. If an individual's knowledge gravitates towards the perceived risk, then this can lead to the negative acceptance of the NPP reopening. On the other hand, if an individual's knowledge gravitates towards the perceived benefits, then this will lead to positive acceptance. This study is the first study that explored the acceptance of the reopening BNPP. Finally, the study's model construct would also be very beneficial for researchers, government, and even private sectors worldwide.

• 유통과학연구
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• 제16권8호
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• pp.39-50
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• 2018

Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

• Journal of Information Science Theory and Practice
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• 제9권1호
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• pp.54-67
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• 2021

This paper presents the ISRI (Information Systems Research Indicators) Web tool, publicly and freely available at isri.sciencesphere.org. Targeting Information Systems (IS) researchers, it compiles and organizes IS adoption and use theories/models, constructs, and indicators (measuring variables) available in the scientific literature. Aiming to support the IS theory development process, the purpose of ISRI is to gather and systematize information on research indicators to help researchers and practitioners' work. The tool currently covers eleven theories/models: DeLone and McLean's IS Success Model (D&M ISS); Diffusion of Innovations Theory (DOI); Motivational Model (MM); Social Cognitive Theory (SCT); Task-Technology Fit (TTF); Technology Acceptance Model (TAM); Technology-Organization-Environment Framework (TOE); Theory of Planned Behavior (TPB); Decomposed Theory of Planned Behavior (DTPB); Theory of Reasoned Action (TRA); and Unified Theory of Acceptance and Use of Technology (UTAUT). It also includes currently over 400 constructs, nearly 2,500 indicators, and about 60 application contexts related to the models. For the creation of the tool's database, nearly 580 references were used.

• 한국병원경영학회지
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• 제11권4호
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• pp.37-62
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• 2006

This study investigates the antecedents of knowledge sharing behavior focusing on the individual level factors in an assumption that the behavior is initiated from the individual level decisions. A hypothesis that the relation between personality trait and behavior is mediated by the social-cognitive constructs contained in the Theory of Planned Behavior(TPB) is tested. For the study, we suggest a TPB extended model that extends original TPB model by including conscientiousness facet of FFM(Five Factor Model). This study uses a cross-sectional design. Data were collected from a self-reported survey on 197 nurses in a tertiary hospital. The results showes a significant positive relationship between the conscientiousness facet of FFM and knowledge sharing behavior. In the TPB extended model, the conscientiousness facet has significant direct effects on all the constructs of original TPB model. Of the TPB exogenous constructs, the social norm construct alone has a significant effect on intention and the perceived behavioral has a direct significant effect on the knowledge sharing behavior. These results confirm the importance of conscientiousness in predicting knowledge sharing behavior and clarify the characteristics of knowledge sharing behavior as a contextual, job oriented behavior in a workplace. We conclude that personality trait as conceptualized in the FFM needs to be integrated into TPB model in explaining the knowledge sharing behavior. Based on these results theoretical and practical implications are discussed.

• 보건교육건강증진학회지
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• 제19권3호
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• pp.13-34
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• 2002

This study examined smoking behavior of Korean female college students by applying the Ajzen's Theory of Planned Behavior, and tried to uncover the factors influencing smoking behavior. The main findings are as follows: First, the attitude toward smoking behavior and the perceived behavioral control were statistically significant in predicting smoking intention. The smoking intention was also significant in predicting smoking behavior. Thus, in order to promote to stop smoking, smoking prevention education emphasizing to reduce smoking intention, to lower the positive attitude toward smoking behavior and to enhance the capacity for perceived behavioral control seems to be helpful. Second, the smoking intention influenced significantly over the smoking behavior in all situations. But the influences of the attitude toward smoking behavior, the subjective norms, and the perceived behavioral control over the smoking intention varied from not significant in one situation to significant in the other situation. Thus, different prevention programs according to the characteristics of individuals need to be developed. Third, in a path analysis, the grade and the degree of satisfaction with college life had the indirect influence, and the growth place had the direct influence over the attitude toward smoking behavior and smoking intention. Thus the smoking prevention program focusing on the students who are the first grade, less satisfied with college life, and growing up in small cities should be developed.