• Title/Summary/Keyword: Place value

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A Study on the Planning Directions of Railway Station from the Perspective of Place Branding (플레이스 브랜딩 관점에서 본 철도역사의 계획방향 연구)

  • Woo, Hee-Kyung;Chu, Beom
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.172-180
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    • 2014
  • A railway station appears in the form of multi-use station building where cultural and commercial elements such as shopping and leisure are mixed, getting out of simple space configuration oriented to the space for station work, where a passenger stays for a little while. Now, a railway station is a place expanded to the inside of city, and builds a relationship with urban fabric, and therefore it should receive the social change in the time together with the surrounding infrastructure, and should inevitably form the urban environment. And it should become the 'Place' so as to be capable of playing a role of buffer and a role of regional gateway landmark by making users included in the inside through various uses with regard to the dispersed urban connection. Hence, this study is intended to examine the planning through the place branding of railway station. In the method of research, the characteristics that place branding had was investigated, and an analysis was made on the basis of 10 place branding strategic elements and 6 railway design guidelines. And it was intended to set a direction in which the existing place branding strategy could be applied to the railway station, and was intended to derive the place branding planning strategic elements of railway station. Hence, the planning can be classified into the following 5 kinds in connection with railway station. First, identity should be embodied through the strategy of constructing the symbolic image of railway station. Second, a role of mediating variously approaching flows in the city should be played. Third, the spatial layout of railway station, which can increase the efficiency of use, should be arranged. Fourth, special characteristics should be intensified through creative storytelling that stimulates emotion. Fifth, an organic change is gradually necessary for sustainability. These planning elements should be applied in harmonious combination. Therefore, a new railway station can be maded by building identity and placeness and by giving the value through these planning directions in the future.

An Analysis of the Placeness and Authenticity of an Aging Urban Residential Area from the Perspective of Ordinary Culture (일상문화 관점을 적용한 도시노후주거지역의 장소성과 진정성 분석 - 광주광역시 북구 중흥동 와우산 일대를 사례로 -)

  • Kim, Sang-Cheol;Lee, Mu-Yong
    • Journal of the Korean association of regional geographers
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    • v.19 no.1
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    • pp.111-129
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    • 2013
  • A city is an ordinary space and a place of living that is directly related to our lives. An ordinary space is the total products of culture and the target of cultural representation. An aging residential area of a city reflects the ordinary lives of ordinary people along with its unique history; therefore, this place should not be seen only from an economic and political perspective. The Wausan area is a place that best maintains the characteristics and scenery of an aging urban residential area within Gwangju metropolitan city. Through research into this area, it is possible to discover the meaning and true value of an aging urban residential area such as the close relationship between ordinary culture and placeness, the creation factors and process of placeness of an aging urban residential area, and the authenticity of a particular place. This area is a modern residential area of today's ordinary people, created on a topography of hills and hilly areas along with a historical value of 400 years. It is based on the Gyeongyangyeok of the Joseon period. This place may be described as a space where the dailiness of ordinary people is alive based on its alleys and the unique scenery formed by its alleys and vegetable gardens. The authenticity deduced from such placeness is that an aging urban residential area is a place where communicative and considerate human life and a cultural diversity of an atypical nature are alive, a place where an environment and humans coexist in harmony, and a place where the communal dailiness of residents still exists.

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Artificial Intelligence Application in City Marketing Strategies: Perspectives from Millennials and Generation Z

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • v.12 no.1
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    • pp.7-16
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    • 2024
  • This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

A Study on the Changes in the Priority of Shopping Value of Social Commerce Beauty Products Using AHP Analysis (AHP분석을 활용한 소셜커머스 뷰티제품 이용자들의 쇼핑가치 우선순위변화 분석)

  • Cho, Nam Jae;Lee, Jong Hwan
    • Journal of Information Technology Applications and Management
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    • v.29 no.3
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    • pp.1-23
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    • 2022
  • This study is about the change in the importance of shopping value for beauty products of social commerce due to the social crisis or risk caused by COVID-19. It was analyzed focusing on whether the importance of shopping value changed before and after COVID-19. We checked the importance of shopping value after COVID-19 through the AHP results of previous papers before COVID-19, and analyzed the importance by adding variables of risk reduction behavior and delivery convenience according to the situation of COVID-19. The AHP method was used to check the change in the importance of shopping value before and after COVID-19, and the study was conducted using 48 data. The results were as follows. As for the importance of shopping value of social commerce beauty products, it was ranked in the order of time convenience, convenience of delivery, third-ranked trust business operators, fourth-ranked economic aspects, fifth-ranked decision support, sixth-ranked risk reduction behavior, and seventh-ranked business reputation. Compared to previous studies, decision-making support, which was in the second place, fell to the fifth place. This result was confirmed to be a drop in ranking due to the improvement of delivery convenience due to the influence of COVID-19. In addition, in the case of beauty products, it was confirmed that risk reduction behavior related to COVID-19 infection is not a key factor in shopping value. These results confirmed changes in the importance of shopping value compared to pre-COVID-19 studies, and in the case of product groups other than beauty products, further studies are expected as there is a possibility of other results.

A Study on the Placeness Formation of Elementary and Secondary School Students in School Libraries (학교도서관에 대한 초·중등 학생의 장소성 형성구조에 관한 연구)

  • Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.48 no.2
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    • pp.73-97
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    • 2017
  • School Library is both a space and a place. The difference between space and place is the same as in the difference between house and home. Space may be described in terms of physical shape. Place is concept that formulated by personal experience. The social and cognitive developmental stages of elementary, middle and high school students are different, so the placeness or sense of place may be different. The purpose of this study is to figure out the differences in elementary and secondary school student's formative factors of placeness and examine the process that those factors are connected to the results of the user behavioral intentions through the medium of place attachment, place value perception. The data are collected from 590 students and analyzed by SPSS 19 and AMOS 19. The results of this study are as follows. The physical, active behavioral and psychological factors affect on placeness formation of elementary and secondary school students in school libraries. Elementary school students are significantly affected more by physical factors, active behavioral factors than middle and high school students. This study confirmed the process that those factors are connected to the results of the user behavior through the medium of place attachment, place value perception.

A Study on Ambivalent Consumption in the Purchase Behavior of Apparel Products (의류상품 구매행동에 나타나는 양면적 소비)

  • Kim, Joo-Hyun;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.172-189
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    • 2007
  • The purpose of this study was to identify the characteristics of ambivalent consumption appeared in the purchase behavior of apparel products by the 4Ps element of marketing mix and to clarify the relation between consumption value and clothing involvement that were the antecedent variable. Among the 4Ps element of marketing mix, brand was selected in the exterior criteria of products, and fashionability was selected in the internal criteria of products. Meanwhile, it was considered that there were no objects of conflicted or ambivalent criteria in the element of promotion. Finally, brand, fashionability, price, place, etc. were selected as the elements of marketing. A self-administered questionnaire was distributed to 550 subjects from Jun, 8th, 2006 to Jun, 22nd, 2006; 507 were used for the data analysis. The results from data analysis were following: firstly, it was identified that ambivalent consumption showed up, as the result from measuring the individual conflicting consumption by elements. Brand was the highest in the frequency of ambivalent consumption among the elements of marketing mix, and price, place, and fashionability were followed. Secondly, by product characteristics, the frequency of ambivalent consumption of casual shirt, group II, was lower than that of mountain climbing jacket, group III, in the brand element and the price element. Thirdly, as the results from conducting factorial analysis to consumption value, it had 5 dimensions, which were practical value, distinguishable/aesthetic value, conspicuous value, social/confirmative value, and enjoyable value. Also clothing involvement was classified into 4 dimensions of emotion, fashionability, symbolic and brand involvement in the result from conducting the factorial analysis to clothing involvement. Fourthly, the mean of ambivalent consuming group by each element was highest among that of other consuming groups in all the dimensions. Fifthly, ambivalent consuming group had the highest mean among other consuming groups in all the dimension of clothing involvement, such as emotion, fashionability, and symbolic by each element of marketing mix, and it means that overall, ambivalent consuming group is highly involved in all the dimension of clothing involvement.

영의 역사와 영에 얽힌 오류들

  • 김주영;김성숙
    • Journal for History of Mathematics
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    • v.14 no.1
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    • pp.101-108
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    • 2001
  • There are two uses of zero which are both important but are different. One use of zero is as a number itself. The number zero is an abstract concept measuring the size of set with no elements in it. The second use of it is as an empty place indicator in our place-value number system. It is the notation. In this paper, we study a history of zero and the mistakes from a few earlier works in connection with some arithmetical operations involving the number zero.

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SPATIAL INHOMOGENITY DUE TO TURING BIFURCATION IN A SYSTEM OF GIERER-MEINHARDT TYPE

  • Sandor, Kovacs
    • Journal of applied mathematics & informatics
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    • v.11 no.1_2
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    • pp.125-141
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    • 2003
  • This paper treats the conditions for the existence and stability properties of stationary solutions of reaction-diffusion equations of Gierer-Meinhardt type, subject to Neumann boundary data. The domains in which diffusion takes place are of three types: a regular hexagon, a rectangle and an isosceles rectangular triangle. Considering one of the relevant features of the domains as a bifurcation parameter it will be shown that at a certain critical value a diffusion driven instability occurs and Turing bifurcation takes place: a pattern emerges.

Optimal Sensor Placement in Multistatic Sonar (다중 상태 소나의 최적 수신망 배치)

  • Lee, Kwang-Hee;Han, Dong-Seog
    • Journal of the Korea Institute of Military Science and Technology
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    • v.15 no.5
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    • pp.630-634
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    • 2012
  • It is very important to place receiver in multistatic sonar. Inefficient placement of the receiver reduce detection probability and to increase the probability of detection should be used more receivers. Therefore, detection of targets in searching area, detection performance of limited receiver depends on how to place. Through the optimized receiver placement, detection area between each sonar as much as possible avoid duplication, as optimization, the minimum receiver can be maintained detection performance. In this paper we prove mathematical verification of maximum signal excess value based on sonar placement and we calculate a signal excess value by using computer simulations and suggest optimal sonar placement.

The Effect of Mobile Tourism App Characteristics on Perceived Value, Satisfaction and Behavioral Intention (모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향)

  • CHO, Sung-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.9
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    • pp.45-52
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    • 2019
  • Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.