• Title/Summary/Keyword: Place of Purchase

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A Study on the Planning Direction of Public Latrines in Rural Area (농촌지역 공중화장실의 계획방향에 관한 연구)

  • Do, Yong Ho
    • Journal of the Korean Institute of Rural Architecture
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    • v.7 no.3
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    • pp.76-83
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    • 2005
  • According to the results of analyzing the formation enterprise of beautiful public latrines, which Chungcheongnamdo is promoting, the conclusions of this study are as follows. The design for construction form should be suitable well for the surrounding environment according to the installation place of public latrines. Construction scales and sanitary appliances should be decided according to the location, use personnel, use frequency, and user type of latrines. It is not desirable to decide working expenses on the basis of pyeong irrespective of construction scale. In the purchase of building sites, because the building sites owned by the nation or the public bodies are difficult to apply the related laws, it is difficult to construct public latrines as eternal facilities. Because the building sites owned by individuals are very expensive, the execution of enterprises is difficult. Therefore, it is necessary to simplify the administrative procedures and increase the working expenses.

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A STUDY ON CONSUMER'S READINESS TOWARDS ADOPTION OF LED LIGHT IN INDIA

  • Ghoshal, Moloy
    • Asia Pacific Journal of Business Review
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    • v.2 no.2
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    • pp.1-15
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    • 2018
  • The purpose of this paper is to find out the factors responsible for purchase of LED (light-emitting-diodes) bulbs & tubes among Indian consumers and how much they are ready to replace their existing lighting system with LED fittings. A multiple regression model has been employed to investigate the factors affecting the buying decision of LED lamps in place of CFL and incandescent lamps. Eleven motives for adopting LED lamps has been identified viz. price, quality, energy saving, durability, brand, promotion, CSR, & environmental consciousness. In addition the effect of demographic variables like gender, age, household income on the purchasing decision of LED has also been examined. A total 150 respondents were contacted visiting different outlet of electrical shops of Northern Delhi. The study may helpful for the companies to decide their marketing strategies to promote LED Lamps among the consumers with an aim to save energy and save environment.

Analysis of Loran-C Signal Quality in the Eastern Sea Area, Republic of Korea (동해권역 Loran-C 신호품질 분석)

  • Bae, Kyu-Man;Lim, Young-Man
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2017.11a
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    • pp.190-192
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    • 2017
  • The manufacture of current Loran-C signal receiver has been discontinued and there are no spare parts for that. eLoran system is being developed. Judging from these facts, it is necessary to purchase eLoran receivers which also can receive Loran-C signal. Furthermore, the coverage of Loran-C has been decreased as the closure of transmitting stations in Japan. The current monitor station in Ganjeolgot, Ulsan shall be moved to a new place.

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Investigation of Design Preference for Developing of Natural Dyeing Underwear -Focusing on Male and Female University Students- (천연염색 내의류 제품개발을 위한 디자인 선호 조사 연구 -남녀 대학생을 중심으로-)

  • You, Kyung-Sook
    • Korean Journal of Human Ecology
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    • v.18 no.4
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    • pp.913-922
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    • 2009
  • The purpose of this study was to investigate and offer useful information on natural dyeing underwear industry through an analysis of 20's purchasing behavior and design preference between male and female. From 600 questionnaires that were distributed, 512 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSS 12.0 and the major results were as follows. Given that a large number of 20's purchase men's underwear by their parents, and women's of their own. It was found that the underwear for men in their 20's should be developed in an attempt to place greater emphasis on improving functions as an outerwear. It is important to strengthen the design and marketing strategy specially tailored to 20's of natural dyeing underwear products.

Intelligent Search System for Comparative Searches (비교 검색을 위한 지능형 검색 시스템)

  • Yangjin Seo;Sangyong Han
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.625-629
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    • 2001
  • A cyber shopping mall is a place where consumers acquire product information, and make purchase decisions in the cyber space. Even though it offers many advantages over traditional malls, there are still several limitations to do shopping in an existing cyber mall. One of these limitations is the absence of an efficient shopping aid to compare multiple items from multiple malls. Existing search systems usually support a keyword search with limited conditions. Consumers spend lots of their time to compare multiple alternatives from search results. In this paper, we propose an intelligent product search system. There are two main features in our system. The first one is a full support of comparison shopping with multiple perspectives based on commercial search engines. The second one is an enhancement to the shopping aid based on a new concept of Shopping AssistanT. Our system is implemented in Visual Basic and PERL, and experimental results show a satisfactory performance.

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Development of the Interface Usability Evaluation Technique Using Integration of AHP and Conjoint Analysis (AHP와 Conjoint Analysis간의 통합에 의한 인터페이스 사용성 평가 방법 개발)

  • Moon, Hyung-Don;Park, Beom
    • Proceedings of the ESK Conference
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    • 1998.04a
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    • pp.93-98
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    • 1998
  • Recently, consumers are tend to purchase the user-centered designed product using interface enginnering and human factors techniques. Therefore, it is important that the designer's requirements should be analyzed focused on the human machine interface. This paper described the interface usability evaluation technique(suvjective evaluation) for the interface between user and product. This methodology is the integrated interface usbility evaluation method AHP and Conjoint Analysis. AHP(Analytic Hierarchy Process) is a multicriteria decision model to give priority after expressing hierarchically for decision making problem. Conjoint Analysis enduavors to unravel the value, or partworths, that consumers place on the product or service's attributes from experimental subjects' evluation of profiles based on hypothetical products or services. A new usability test methodology proposed by this paper includes techniques jointed both consistency test by AHP and experimental subjective evaluation of profiles by Conjoint Analysis for evaluating the user's emotion and impression.

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Consumption of Health Functional Foods and Related Factors in Male Workers in Gyeongnam (경남 일부지역 남성 근로자들의 건강 기능 식품 섭취 실태 및 관련 요인)

  • Lee, Seon-Joo;Kim, Sung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.604-613
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    • 2014
  • This study was carried out to investigate consumption patterns of health functional foods (HFF) and analyze their related factors in male workers in order to provide basic data for appropriate understanding and optimal use of HFF. The subjects were 325 shipbuilding workers aged 20~50 in the Geoje area. About 84% of subjects reported that they were currently consuming or had experience of consuming HFF. The most commonly used type of HFF was vitamins (53.5%), followed by red ginseng (28.9%) and vegetable extract (15.4%). The major reasons for consuming and not-consuming HFF were 'to recovery from fatigue' (49.5%) and 'can not trust the effects' (39.4%), respectively. The intake period was 'less than 3 months' (35.5%), average monthly expense was 'less than 50,000 won' (49.1%), and purchase place was 'store of health functional foods' (32.2%) as the most common answers. The effects after consuming HFF were 'moderate' (51.3%) as the most common answer, and 16.1% of subjects experienced side effects, such as diarrhea, indigestion and nausea. Contributing factors for selecting and desire for future use of HFF were 'effectiveness' (52.2%) and 'when necessary' (67.8%) as the most common answers. Experience of using HFF was positively correlated with age (p<0.05), marital status (p<0.05), unbalanced diet (p<0.01), concern about health (p<0.05), and fear for disease (p<0.05). Purchase of HFF was positively correlated with fear of disease (p<0.01), whereas it was negatively correlated with frequency of exercise (p<0.05). The desire for future use of HFF was positively correlated with concern about health (p<0.05), fear of disease (p<0.01) and drinking (p<0.05). In conclusion, factors affecting consumption patterns of health functional foods (HFF) were age, marital status, unbalanced diet, concern about health, fear of disease and drinking.

Performance Dress Purchasing Behavior and Design Preference of Pianists (피아노 연주자의 연주복 구매행동과 디자인 선호도)

  • Lee, Soo-Jung;Lee, Ji-Yeon;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.3
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    • pp.115-132
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    • 2007
  • The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

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Consumers' Cognition and Buying Behavior of Sports Brand Character (스포츠 브랜드의 캐릭터에 대한 소비자 인식과 구매행동)

  • 이지연;안민영;박재옥
    • The Research Journal of the Costume Culture
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    • v.10 no.2
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    • pp.103-115
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    • 2002
  • The purpose of this study is to investigate the consumers′ cognition and buying behavior on sports brand character. Since the character industries are booming, this study focused on the source and the expression method of sports brand characters that are already known to consumers. Subjects of this study were university students who were interested in sports brand characters, living in Seoul and Kyenggi-do. The questionnaire were developed based on the previous studies. Data were analysed by Frequency analysis, ANOVA, Duncan Test, and Spearman′s Rho. The results were as follows: 1. The most preferred source of sports brands character was "illustrated human figure"(i.e. a famous athlete like Michael Jordan). And the most favorite expression method of character was the combination of letter and symbol as the character of ASICS and NIKE. 2. The important design factors of sports brand character were the symbolism and aesthetics. The consumer recognized NIKE as the most well-designed character design. 3. Consumers′ preference of sports brand was found to be NIKE, REEBOK, ADIDAS, and FILA, in order. The reasons for preference were the design, the brand image, and the quality. On the other hand, the most frequently purchased brand was NIKE, FILA, and ADIDAS in order. Most of the purchase took place in the brand outlet store, and the consumers usually came with their friends for purchase of sports brand. The display of store was the consumers′ major source of information. 4. The preference group of sports brand character recognized more importantly color, design, brand, and especially fashionability than the non-preference group. And the most important criteria for brand selection were design, price, and comfort orderly. 5. Female consumers recognized more importantly color, design, brand, and others′ recommendations than male consumers. The aged consumers recognized importantly durability, comfort, and quality.

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The Fashion Product Purchasing Behavior of Indonesian Muslim Women (인도네시아 무슬림여성의 패션제품 구매 행동)

  • Park, Younghee;Park, Hyewon
    • Journal of Fashion Business
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    • v.25 no.3
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    • pp.17-35
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    • 2021
  • The purpose of this study was to analyze the different consumption patterns of fashion products according to the demographic characteristics and religious variables of Muslim women in Indonesia. The research method consisted of a questionnaire, which surveyed Muslim women in Indonesia, whose ages ranged from teens to 40s. The final questionnaire made use of 301 responses, and the analysis methods included 𝛘2-testing, factor analysis, and ANOVA. The results of this survey are as follows: For differences in average monthly clothing purchase costs, there were significant differences according to age, monthly income, final education, and whether or not the respondent wore a hijab, but there was also significant difference according to marital status and religious faithfulness. Muslim women's clothing purchasing factors were practicality, visibility, fit-to-wear, and design. In terms of the differences in factors which were considered when purchasing clothing, they depended on whether or not the respondent was married, practicality and visibility according to age, visibility according to final education, and religious faithfulness. There were significant differences in practicality and visibility, but not according to monthly income. When accounting for the differences in the places where Muslim women bought fashion products, there were significant differences according to marital status and age. In terms of the differences in reasons for choosing a place of purchase, there were significant differences according to age, monthly income, final education, and the degree of hijab wearing.