• The KIPS Transactions:PartA
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• v.19A no.1
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• pp.61-68
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• 2012

Since the increasing use of smart devices such as smartphone and tablet PC improves the quality of convergence of broadcasting and telecommunication, many new media have been created. This smart device can provide personal environments based on user's profile (age, gender, and job) and current location. In addition, it can be regarded as a media platform with two-way communication. This paper proposes personalized message syndication, called PMS, based on smart devices and then analyzes its business and technical issues. The PMS service as a smart media provides consumers customized information and can be used for producer's marketing tools which can lead consumers' heart and participation.

• Smart Media Journal
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• v.5 no.2
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• pp.42-50
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• 2016

In case of a emergency situation or a natural disaster, a warning notification system is an essential tool to notify at-risk people in advance and provide them useful information to survive the event. Although some systems have been proposed such as emergency alert system using android, SMS, or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this paper, we proposed a novel design and implementation of a personalized warning notification system to help inform not only the at-risk people but also their family and friends about the coming disaster as well as escape plan and survival information. The system consists of three main modules: the user selection module, the knowledge based message generator, and message distribution modules. The user selection module collects the list of people involved in the event and sorts them based on their level of involvement (their location, working position and social relationships). The knowledge based message generator provides each person with a personalized message that is concise and contains only the necessary information for the particular person based on their working position and their involvement in the event. The message distribution module will then find a best path for sending the personalized messages based on trustiness of locations since network failures may exist in a disaster event. Additionally, the system also have a comprehensive database and an interactive web interface for both user and system administrator. For evaluation, the system was implemented and demonstrated successfully with a building on fire scenario.

• The KIPS Transactions:PartB
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• v.16B no.6
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• pp.435-442
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• 2009

We propose an annotation system, which allows users moving on an environment to receive personalized messages that are generated by exploiting contextual information. In the system, the context is defined as an entity including user's identity, location and time. Identity of user is a key data to enable personal aspect of generated message. For sensing the context, the proposed system uses AR(augmented reality) technology. Markers are attached to real objects for tracking user's location. AR can provide an effective annotating method to enhance human's perception and interaction abilities. The received message can be a virtual post-it or three-dimensional virtual model of object overlaid onto the real-world view. Experimental results show that the proposed system works well in real-time with high performance and it can be used as a mobile service for personalized messaging.

• Annual Conference of KIPS
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• 2015.10a
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• pp.332-334
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• 2015

Nowadays a disaster event such as a building on fire, an earthquake or typhoon could occur any time, and any where. In such event, a warning notification system is a vital tool to send warning notifications to at-risk people in advance and provide them useful information to escape the dangerous area. Though some systems have been proposed such as emergency alert system using android, SMS or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this work, we introduce a full prototype implementation of a personalized warning notification system based on geosocial information, which generates a personalized warning message for each user and delivers the messages through email or an android application. The system consists of four main modules: a web interface, database, a knowledge-based message generator, and message distributor. An android application is also created for user to receive warning messages on their smart phone. The prototype has been demonstrated successfully with a building-on-fire scenario.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.43-49
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• 2012

Personalized message syndication is an important process for maximizing the effect of mobile marketing. This paper proposes an algorithm for determining clients satisfying target conditions in real-time. The proxy server as an intermediate node stores client profiles (gender, age, location, etc) and their respective summaries into a database. When a company syndicates messages at run time, the proxy server maps target conditions expressed by boolean expressions to integer value and determines target clients by comparing target value with profile summary. Thus, this approach provides efficient personalized message syndication in very large systems with millions of clients because it can determine target clients in real-time and work with a traditional database easily.

• 한국정보통신설비학회:학술대회논문집
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• 2008.08a
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• pp.121-124
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• 2008

KT starts MMS(Multimedia Messaging System) service based on wired BcN(Broadband Convergence Network) telephone on August, 2008. BcN telephones have various service functions, and MMS service has been serviced for years. However, we should check KT MMS service system. KT MMS service is based on a PS(presence server), so KT MMS system sends a MMS message to the most convenience terminal for each receiver. Most other current MMS system send MMS message to a terminal which the sender set directly. However KT MMS system decides called party terminal based on the receiver's situation.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.11
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• pp.3-11
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• 2013

In smart healthcare service, the accurate and prompt emergency detection and notification are very critical to patients' lives. Since these detection and notification of emergency situation are usually performed by the medical staffs, it is difficult to simultaneously support many patients in real-time. This article presents a methodology for emergency bio-data transmission for smart healthcare using personalized emergency policy. It consists of three steps: In step 1, the bio-data is collected by wireless body area network. In step 2, the decision on emergency is made using personalized emergency policy. In step 3, the emergency message including the health condition information is converted between IEEE 11073 PHD message and HL7 CDA. By doing this, the emergency status of the individual bio-data collected from wireless body area network is detected automatically using personalized emergency policy. When the emergency is detected, the quick emergency rescue service can be provided to the patient by delivering to the emergency notification and the emergency bio-data. We have verified the service and functions of the proposed system architecture by realizing it.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.311-317
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• 2016

In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.127-146
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• 2023

Recently, digital advertising has shifted towards delivering messages through short ads of less than 15 seconds, and on social media, ads need to convey the message within 5 seconds before consumers skip them. Although the length of advertisements has decreased, advancements in artificial intelligence algorithms and big data analysis have made it possible to deliver personalized messages that cater to consumers' interests. In this changing landscape, the importance of delivering tailored messages through short and efficient ads is increasing. In this study, we examined the effects of message framing as part of effective message delivery. Specifically, we examined the differences in the effects of two framings, "health" and "environment," for vegan products. The growing consumer interest in health and the environment has elevated the interest in vegan products, and the vegan market is expanding rapidly. Consumers purchase vegan products not only for personal health benefits but also due to their ethical responsibility towards the environment, which can be considered ethical consumption. Previous research has not shown the differences in the effects between health and environment message framings, and the research has been limited to vegan food products. This study investigates the differences in the effects of health and environment message framings using a dish soap product category. By identifying which advertising messages, either health or environment, are more effective in promoting vegan products, this study provides insights for companies to enhance their message framing strategies effectively.

• Journal of Information Processing Systems
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• v.19 no.3
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• pp.334-346
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• 2023

An electronic document based on PDF has been widely used in customer communication between an enterprise and a customer to deliver personalized content. However, electronic documents based on PDF in the form of paper layouts are not suitable for mobile environments because of low readability and lack of interactive interaction. Even though HTML is an essential language in a mobile environment, electronic document based on PDF is still used as it has a content integrity verification feature with a digital signature. It means that a user is sacrificing user experience in a mobile environment for content integrity and using paper-layout electronic documents. In this research, we design the Document HTML specification by setting the Document HTML conformance, adding the extended meta tags, and signing the message digest with a digital signature based on public key infrastructure (PKI). Furthermore, we implemented the Document HTML system, which has REST API services to generate and verify the Document HTML, and did experimental verification of the theory. As a result, we have confirmed that the Document HTML has both content integrity and user experience on mobile. Furthermore, the Document HTML is expected to be an alternative document format to deliver personalized content from an enterprise to a customer in a mobile environment instead of the paper layout electronic document such as PDF.