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http://dx.doi.org/10.14400/JDC.2016.14.10.311

Study on the Cost Savings and Maximize Marketing Effect to Efficiency of Enterprise Messaging Service  

Jang, Mun-ik (Dept. of Global Management, Chung-Ang University)
Jeong, Jae-hun (Dept. of Management, Chung-Ang University)
Choi, Myeong-gil (Dept. of Management, Chung-Ang University)
Publication Information
Journal of Digital Convergence / v.14, no.10, 2016 , pp. 311-317 More about this Journal
Abstract
In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.
Keywords
Messaging Service; Cost Savings Effect; Personalization Model; Maximize Marketing Effect; Integrate Messaging Management;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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