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http://dx.doi.org/10.7236/JIWIT.2012.12.3.43

Targeting Algorithm for Personalized Message Syndication  

Kim, Nam-Yun (Dept. of Information System Engineering, Hansung University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.12, no.3, 2012 , pp. 43-49 More about this Journal
Abstract
Personalized message syndication is an important process for maximizing the effect of mobile marketing. This paper proposes an algorithm for determining clients satisfying target conditions in real-time. The proxy server as an intermediate node stores client profiles (gender, age, location, etc) and their respective summaries into a database. When a company syndicates messages at run time, the proxy server maps target conditions expressed by boolean expressions to integer value and determines target clients by comparing target value with profile summary. Thus, this approach provides efficient personalized message syndication in very large systems with millions of clients because it can determine target clients in real-time and work with a traditional database easily.
Keywords
모바일 마케팅;개인화된 메시지 신디케이션;타겟팅 알고리즘;정수 매핑;DNF 변환;
Citations & Related Records
연도 인용수 순위
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