• 지식경영연구
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• 제18권4호
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• pp.119-136
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• 2017

This paper focuses on proactive personality as one of the main personality traits relevant to knowledge sharing and examines how this personal trait influences knowledge sharing behavior. Moreover, in order to consider the interactive effect between proactive personality and a contextual factor, this study utilized the construct of LMXSC which can reveal restoration of resource losses due to knowledge sharing. Because LMXSC can have opposite directions depending on used theories, this study investigates how LMXSC moderates the relationship between proactive personality and knowledge sharing behavior by using conservation of resources theory and trait activation theory. This study tests hypotheses with the data of supervisor-employee dyads in various industries. An empirical results showed that proactive personality increased knowledge sharing behavior and LMXSC strengthened the positive relationship between proactive personality and knowledge sharing behavior as conservation of resources theory predicts. Based on these theoretical arguments and empirical findings, this study suggests theoretical and practical implications, limitations, and the directions of future research.

• 한국사회복지학회:학술대회논문집
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• 한국사회복지학회 2004년도 춘계학술대회 자료집
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• pp.757-779
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• 2004

The purpose of study is to provide efficient initial approaches for counseling in social work practice settings. First, it attempts to identify the correlation between the Myers-Brigg's Type Indicator(MBTI), a personality index based on the theory of psychological typology, and Personality Adaptation Types(PAT) models. Second, it attempts to develop a counseling method which can be applied to the initial interview, using the paradigm of door to therapy such as "Open Door", "Target Door", and "Trap Door" based on the PAT theory. The result of the quantitative study showed the correlation between MBTI and PAT as follows: MBTI Extrovert and Feeling(E, F) type was statistically correlated to hysterical PAT. MBTI Extrovert, Intuition and Perceiving(E, N, P) type was statistically correlated to Obsessive-Compulsive PAT. In conclusion, this study finds that when a clinical social worker approaches a client with the client's MBTI personality type and an interventional personality adaptation theory approach such as "Open Door", "Target Door", or "Trap Door", the efficiency of communication is increased significantly.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.47-55
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• 2024

We examined how different types of brand personality play a role to develop a specific consumers' expectation toward a brand, and how this expectation works in various ways in different types of brand transgressions. Based on expectancy violation theory and brand transgression research, a 2 (brand personality types: sincerity vs. competence) × 2 (brand transgression types: morality-related vs. competence-related transgression) factorial design was employed. Corporate evaluations and purchase intention toward the brand were considered as dependent variables. We found that a brand having a sincerity personality is more vulnerable to a morality-related transgression. However, there is no difference in consumers' responses by transgression type for a brand with a competence personality. We identified that brand personality types and transgression types can be critical factors to influence consumers' responses in times of crisis. Theoretical and empirical implications are discussed.

• 한국지능시스템학회:학술대회논문집
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• 한국지능시스템학회 2008년도 춘계학술대회 학술발표회 논문집
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• pp.385-391
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• 2008

Robotics has emerged as an important field for the future. It is our vision that robots in future will be able to transcend these precincts and work side by side humans for the greater good of mankind. We developed a face robot for this purpose. However, Life like robots demands a certain level of intelligence. Some scientists have proposed an event based learning approach, in which the robot can be taken as a small child and through learning from surrounding entities develops its own personality. In fact some scientists have proposed an entire new personality of the robot itself in which robot can have its own internal states, intentions, beliefs, desires and feelings. Our approach should not only be to develop a robot personality model but also to understand human behavior and incorporate it into the robot model. Human's personality is very complex and rests on many factors like its physical surrounding, its social surrounding, and internal states and beliefs etc. This paper discusses the development of this platform to evaluate this and develop a standard by a society based approach including the cultural paradigm. For this purpose the fuzzy control theory is used. Since the fuzzy theory is very near human analytical thinking it provides a very good platform to develop such a model.

• 한국조리학회지
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• 제13권4호
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• pp.67-79
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• 2007

This study verified the relationship between the personality traits and the job preference in the foodservice industry. Questionnaire was held with targeting to the persons who engage in the foodservice industry, especially restaurants located in Seoul and Gyeonggi Province. Factor analysis, regression analysis, t-analysis and dispersion analysis were carried out as the methodology of this study to analyze the relation with the Big Five Theory of Personality, which includes agreeableness, conscientiousness, extraversion, openness to experience, and neuroticism and job preference. As a result, conscientiousness, openness to experience and neuroticism were founded as the meaningful factors of effect on the job preference. In order to promote the job preference in the foodservice industry, engagement of employees who have suitable personality traits should be considered as an important issue in result of this study.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• International Journal of Contents
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• 제14권4호
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• pp.51-56
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• 2018

This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.

• 산업진흥연구
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• 제8권4호
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• pp.187-200
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• 2023

본 논문의 목적은 현대의 대표적인 성격유형 검사인 MBTI와 고대로부터 내려온 지식인 점성학 이론 중에서 성격 기질을 보여주는 4원소를 대응시켜 보고, 더 나아가 4원소 이론이 상징 속에 녹아있는 놀이문화이자 점술문화인 타로 속 인물 유형 카드 16장을 살펴봄으로써 그 안에 담긴 인물 유형의 특징을 MBTI의 16가지 성격유형에 연결해 보는 비교 고찰이다. MBTI의 4가지 선호유형은 외향(E)과 내향(I), 감각(S)과 직관(N), 사고(T)와 감정(F), 판단(J)과 인식(P)인데, 이 중 서양의 4원소는 NF(직관감정형), SF(감각감정형), NT(직관사고형), ST(감각사고형) 순서대로 Fire(불), Water(물), Air (공기), Earth(흙)에 대응시킬 수 있었다. 이는 고대의 점성학적 이론에 담겨 있는 상징 중에서 개인의 성격론과 MBTI 기질론을 비교함으로써 도출할 수 있는 결과이다. 그리고 인물카드의 4가지 계급에 속하는 소년, 기사, 여왕, 왕의 인물 분류는 MBTI 태도지표에 따라 나눌 수 있었는데, 소년은 I와 P를 사용하여 적응력 있는 내향형을 보였고, 기사는 E와 P를 사용하여 적응력 있는 외향형, 여왕은 I와 J를 사용하여 결정력 있는 내향형, 왕은 E와 J를 사용하여 결정력 있는 외향형을 보였다.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• 한국콘텐츠학회논문지
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• 제14권12호
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• pp.674-682
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• 2014

마르크스 철학에 있어서 인격 개념은 '사회적 제 관계를 기반으로 한 활동성'으로 규정될 수 있다. 이 개념을 여성과 남성의 성정체성의 차이 문제에 적용시켜보면 두 가지 중요한 시사점을 얻을 수 있다. 첫째, 인격은 이데올로기에 의해 규정된다. 따라서 프로이드의 오이디푸스 콤플렉스 이론은 가부장제 사회에 있어서 남성 우월주의 이데올로기의 영향력을 무시한 점에서 비판 가능하다. 둘째, 남성과 여성의 활동성(특히 노동)의 차이, 즉 남성의 사회적 노동과 여성의 사적 노동은 남성과 여성의 인격에 결정적 차이를 야기시켰다.