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http://dx.doi.org/10.5392/IJoC.2018.14.4.051

The Interaction between Personality Characteristics and Mood States in Media Contents Selection  

Cho, Seungho (The Department of Global Commerce, Soongsil University)
Hur, Junsoo (The School of Social Welfare, Soongsil University)
Publication Information
International Journal of Contents / v.14, no.4, 2018 , pp. 51-56 More about this Journal
Abstract
This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.
Keywords
Mood Management Theory; Media Selection; Mood State; Personality Characteristics; Selective Exposure;
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