• 감성과학
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• 제7권2호
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• pp.195-201
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• 2004

본 연구에서는 얼굴의 물리적 특성과 얼굴의 성격인상과의 관계에 대하여 검토하였다. 피험자들에게는 일본인 남녀의 정지화면이 제시되었다. 피험자는 31개의 성격특성 항목에 대하여 7점 척도를 사용한 평가를 실시하였다. 요인 분석의 결과 $\ulcorner$사회적 바람직성$\lrcorner$, $\ulcorner$활동성$\lrcorner$, $\ulcorner$지성$\lrcorner$의 3요인이 추출되었다. 각각의 사진 자극에 대하여 얼굴 부분의 물리적 특성과 각 요인 득점과의 관계를 조사한 결과 남성의 얼굴에서는 눈에 대한 특징 지표와 $\ulcorner$지성$\lrcorner$ 요인이 여성의 얼굴에서는 뺨에 대한 지표와 $\ulcorner$지성$\lrcorner$ 요인, $\ulcorner$사회적 바람직성$\lrcorner$ 요인이 관계가 있었다. 이러한 결과는 얼굴의 성격인상 평가에는 그 얼굴이 남성인가 여성인가에 의해, 혹은 피험자의 성별에 의해 판단의 기초가 되는 특징이 상이함을 시사하고 있다.

• 대한안전경영과학회지
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• 제24권4호
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• pp.109-116
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• 2022

This study attempted to explore how the perception of the necessity of safety education for adolescents affects fire safety consciousness and whether personality factors control the relationship. To this end, a survey was conducted at a high school in region C, and data of 1,049 people who agreed to the survey and responded faithfully were used for analysis. Hayes' macro was used to analyze the moderating effect, and as a result of the analysis, adolescents' awareness of the need for safety education increased, and their relationship was significantly regulated by extroversion, openness, and conscientiousness among the five personality factors. A simple regression line analysis was conducted to find out the specific direction, and it was found that the higher the need for safety education in both the group with high extroversion, openness, and conscientiousness, the higher the awareness of safety education. These results suggest that changes in educational methods and contents are needed to raise awareness of the necessity of education in fire safety education and to improve educational motivation, and that it may be helpful to actively utilize students' personality strengths in education.

• 대한불안의학회지
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• 제8권2호
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• pp.99-105
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• 2012

Objective : The aim of this study is to evaluate the five-factor model of personality in patients with obsessive-compulsive disorder (OCD) related to obsessive-compulsive symptom severity and the distinct symptom subgroups. Methods : We recruited 95 patients with OCD and 116 normal controls in the study. We used the short version of Revised NEO Personality Inventory and the Yale-Brown Obsessive Compulsive Scale (Y-BOCS) for the assessment. Results : Patients with OCD showed significantly higher scores in neuroticism than normal controls. On multiple linear regression analysis, we found that agreeableness and conscientiousness were associated with the total Y-BOCS scores. On subscale analysis, agreeableness and neuroticism were associated with the obsession subscale scores and only conscientiousness was associated with the compulsion subscale scores. Furthermore, we found that patients who have contamination/cleaning or symmetry/ordering/counting/arranging as a main symptom presentation had significantly higher mean scores in conscientiousness than patients who have harm due to injury/violence/aggression as a main symptom presentation. Conclusion : In this study, we found that specific personality factors are associated with the obsessive-compulsive symptom severity. In addition, this is the first study to investigate the relationship between the personality factors in the five-factor model and the distinct symptom subgroups in OCD.

• 품질경영학회지
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• 제39권1호
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• pp.1-14
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• 2011

This study investigates the future direction of service training performance and employment of service oriented employees by examining the element of personality which affects the results of service training performance. The empirical analysis of the study is as follows: First, regarding the effect of an employee's personality on the results of service training performance, ambition and prudence influenced their training performance. Second, according to the verification of whether the number of service training could affect the relation between personality and service training performance, it was found that ambition, sociability, and intellectual curiosity were moderated effect. Third, a study on whether the academic qualification of employees could affect the relation between personality and service training results showed that it had no relation with academic backgrounds.

• 한국식생활문화학회지
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• 제31권2호
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• pp.121-130
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• 2016

This study attempted to understand the fast food brand personality in the domestic dining market to present the repositioning strategies within the competitive market. Positive analysis results were as follows. First, the five brand individualities of 'familiarity', 'passion', 'professionalism', 'reliability', and 'refinement' were derived. Second, the deductions made on perceptions of the population using a Biplot based on the brand personality showed that there were significant differences among the brand personality images of the brands, which were the targets of comparison. Third, there were significant between-group differences in the comparisons of perception among the subgroups according to gender, brand reliability, and brand satisfaction. Fourth, there were significant between-group differences in the consumer fast food brand preferences and ideal point. Such studies can provide information useful for establishing marketing differentiating strategies by grasping the brand personality of competing brands in the market.

• 한국조리학회지
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• 제23권6호
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• pp.89-98
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• 2017

This research focused on recognizing and empirically testing a relationship between brand personality congruence and brand extension, which can lead to effective marketing strategies for the hotel industry. The objective of this research was to identify how customer's brand personality congruence affect brand extension and to then address what the most appropriate brand extension types for hotel brands are. This study offered a better approach to assess the broader impact of extension strategy for the marketer managers. The methodology for achieving these objectives were described in the following sections: developing measurements based on extensive reviews of literature and analyzing data utilized a exploratory factor analysis and a series of simple linear regression analyses. The result of this study showed customer's brand personality congruence had a great impact on the customer's positive attitude toward core brand. However, customer's attitude toward core brand had no impact on the updated attitude. The findings provided some theoretical and managerial implications for hotel operators.

• 대한가정학회지
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• 제43권9호
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• pp.59-70
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• 2005

This study examined the association among personality, conflict strategies, and marital conflict. The subjects were 279 married women who completed a questionnaire for 4 personality types(extraversion-introversion, sensing-intuition, thinking-feeling, and judgement-perception), 5 conflict strategies(dominance, integration, compromise, avoidance, and smoothing over), and marital conflict. The results of this study were as follows: 1) Among the women of thinking-feeling type women, the thinking group tended to use more dominance conflict strategy than the feeling group. Among the women of judgement-perception type women, the judgement group tended to use more compromise conflict strategy than the perception group. 2) Results of hierarchical regression analysis revealed that two conflict strategies (dominance and compromise), two personality types (extraversion-introversion and sensing-intuition), and income were significant predictors of marital conflict for married women. Overall, we can conclude that marital conflict is more affected by the strategies for dealing with conflict than by individual personality.

• 한국보건간호학회지
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• 제29권2호
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• pp.354-364
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• 2015

Purpose: This study was conducted to determine factors related to self-esteem, personality, general characteristics and dating affecting positive affect in female college students. Methods: The subjects were 335 female students attending the three colleges in Chungnam Province. Data were collected using PANAS, Self-esteem, and DISC questionnaires. Hierarchical Multiple Regression Analysis was mainly used. Results: The factors affecting positive affect were self-esteem, personality-dominance type, personality -consciousness type, economic status and boyfriend presence in female college students. These 5 factors accounted for 30.3% of positive affect of female students. In cases of having a boyfriend, factors affecting positive affect were self-esteem, economic status, boyfriend's height, and boyfriend's economic status. These 4 factors accounted for 30.5% of positive affect of female students who have a boyfriend. Conclusion: The positive affect levels of female students should be raised in practice through intervention such as a self-esteem improvement program, personality traits intervention program, and counseling on dating.

• 한국안전학회지
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• 제21권5호
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• pp.77-83
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• 2006

The purpose of this study is to assess the organizational personality types, employee-organization fits and the job satisfaction/involvement in a Korea standard nuclear power plant(NPP), which is a representative safety work place. First we chose 427 procedures that are related to safety out of 777 officially managed procedures referenced by 13.5 of FSAR(final safety analysis report). Next, we finally chose 70 procedures of 8 divisions for 44 employees regarding the duties for NPPs' division, experiences of operations, an operational know-how, and the indication of operational weakness. This study used OPTI(organizational personality type indicators) and the combination of 4 preference types for determining the organizational personality to produce personality types of organizations for NPPs' division. To assess the job satisfaction and involvement, we used a questionnaire and an interview, for 300 employees(83.5%) of the Korea standard NPP.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.1951-1966
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• 2020

Recent advancements in mobile device technology have enabled real-time positioning so that mobile patterns of people and favorable locations can be identified and related researches have become plentiful. One of the fields of research is the relationship between the object properties and the favored location to visit. The object properties of a person include personality, which is a major property jobs, income, gender, and age. In this study, we analyzed the relationship between the human personality and the preference of the location to visit. We used Spearman's Rank correlation coefficient, one of the many methods that can be used to determine the correlation between two variables. Instead of using actual data values, Spearman's Rank correlation coefficient deals with the ranks of the two data sets. In our research, the personality and the location data sets are used. Our personality data is ranked in five ranks and the location data is ranked in 8 ranks. Spearman's Rank correlation coefficient showed better results compared to Pearson linear correlation coefficient and Kendall rank correlation coefficient. Using Spearman's correlation coefficient, the degree of the relationship between the personality and the location preference is found to be 43%.