• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• Journal of Korean Academy of Nursing
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• v.31 no.4
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• pp.641-655
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• 2001

Purpose: The purpose of this study was to determine the important factors on juvenile delinquency and to examine relationships between sex, age, the family environment, the personality of adolescents, smoking, and juvenile delinquency. Methods: Data collection was done through questionnaire surveys. The subjects for this study consisted of 1,948 adolescents delinquents : 784, students : 1,164 in Korea, using proportional stratified random sampling method. Statistical methods employed were chi-square, t-test and path analysis. Results: The results of this study were as follows : 1. The delinquent adolescents were reared in a more dysfunctional family environment, and had a higher maladaptive personality than the other student adolescents. 2. The delinquent adolescents showed the larger amount of smoking than the student adolescents. The cause of increased smoking tendency among delinquents simply were 'for social relation', 'for diversion', 'for nicotine addiction', whereas 'for tension relieving' among non-delinquent adolescents. 3. The most powerful contributors on delinquent behavior were antisocial personality tendencies, smoking, sex, strength of parent- child relationships, and the age of the adolescents in this order. Conclusions: Our cross-sectional findings indicate that smoking was one of the most powerful contributing variables to delinquent behavior, but family environment, personality, sex and age of adolescents were also proved to be strong exogenous variables to smoking in adolescents.

• Asia-Pacific Journal of Business
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• v.11 no.4
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• pp.149-165
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• 2020

Purpose - This study investigates how employee personality traits affect psychological contract breach. Also, our study examines how Guanxi, a unique socio-cultural characteristic of China, moderates the relationship between personality traits and psychological contract breach. Design/methodology/approach - To test our ideas, we constructed a survey questionnaire based on the literatures on personality traits, Guanxi, and psychological breach. The questionnaires were distributed to Chinese employees, and then we conducted a regression analysis using 378 questionnaires. Findings - We found that neuroticism is positively related to perceived psychological contract breach. We also identified support for the prediction that the positive link between neuroticism and psychological contract breach becomes weaker when employees' awareness of Guanxi is high. Research implications or Originality - This study provides several theoretical and practical implications. First, this study elaborates the personality traits-psychological contract breach relationship by incorporating Guanxi, a critical contingency factor of China. Second, given that the relationship between neuroticism and psychological contract breach can be affected by employees' perceptions of Guanxi, managers should administer Guanxi to function as a lubricant within the organization.

• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.861-873
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• 2019

Purpose: The purpose of this study is to investigate the effects of organizational culture, personality Traits, work addiction and workplace family conflict on the life satisfaction of Korean Air crew. Methods: The collected data through the survey were analyzed using structure equation model analysis The sample used for the empirical analysis is a total of 578 questionnaires. Results: Empirical analysis summarized next. Organizational culture and personality characteristics have some effects on work poisoning. However, the compulsion of work driven does not affect work-family conflict, Family-Work Conflict does not affect Life Satisfaction. Conclusion: This paper has a contribution in that it extends the range of the academic research concerning Workaholic. Also this paper provides implications on effective human resource management method suitable for airline industry.

• Journal of Fashion Business
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• v.2 no.4
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• pp.28-39
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• 1998

The purpose of this study was to demonstrate the information sources according to the benefit segmentations of New kids' jeans wearing. The subject consisted of 392 adolescents in Seoul and Honsung area. For analysis of data, confirming factor analysis, correlations, stepwise regression analysis were applied. The results were as follow ; 1. The benefit segmentation dimensions of New kids' jeans wearing were brand royalty, personality, fashionality, and utility pursuit. 2. According to the correlations between the benefit segmentation and the information sources, brand royalty was positive correlation with all information sources. Similary, both personality and fashionality were positive correlation with market initiated and neutral information. The other hand. only utility was negative correlation with neutral information. 3. In influences of the information sources according to the benefit segmentations, market initiated information is high valued in personality, fashionality, utility, and brand royalty. Neutral information is high valued in fashionality.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.4
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• pp.255-274
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• 2013

This study aims to set the criteria that can analyze and investigate the characteristics of books preferred by children and adolescents according to their personality types. To achieve this goal, the Enneagram personality test were conducted for 394 students of Year 5 from 8 primary schools and 374 students of Years 7 and 8 from 7 middle schools, which are located in Seoul and Gyunggi-do in Korea. The result of loan book was collected and analyzed. The analysis result showed that preferred books were different according to the personality types. The results of the specific values among the results of the preferred books were different depending on the central center where energy was used: brain-centered types (thought-focused), and heart-centered types (emotion-focused), and body centered-types (act-focused). This result is expected to be utilized for customized reading education according to personality types in the future.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.31-44
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• 2017

The purpose of this study was to examine the relationship between toddler's negative emotionality, parenting behavior, and the moderating roles of mother's personality. The participants in this study consisted of 221 mothers of toddlers (aged from 18 to 35months) in Seoul. The participants completed questionnaires on toddler's negative emotionality, their personality and parenting behavior. The collected data were mainly analyzed by descriptive statistics, t-test, one-way ANOVA, Duncan test, Pearson's correlation and the multiple regression analysis. The main findings of this study were as follows. First, there was a significant difference in the negative parenting behavior according to the mother's educational level. Second, relations between individual variables and parenting behavior were analyzed. As a result, number of children, mother's age, toddler's negative emotionality, and mother's personality were significantly correlated with parenting behavior. Third, through the analysis of the moderating effect of the mother's personality on the relationship between the toddler's negative emotionality and parenting behavior, it was found that interactions between the mother's neuroticism and the toddlers' negative emotionality affected the mother's warm parenting behavior. And interactions between the mother's extraversion and the toddlers's negative emotionality affected the mother's rejection parenting behavior. The results of this study provide basic data to support mothers' positive parenting behavior.

• Journal of Oriental Neuropsychiatry
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• v.17 no.2
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• pp.147-158
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• 2006

Objective : This Study is attempted to analyze characteristics of personality by Minnesota Multiphasic Personality Inventory responses in Vertigo patients. Method : 24 Vertigo patients and 28 control group were tested by MMPI and QSCCII. It is analyzed by one-way ANOVA, chi-square test, t-test, Duncan method is used as ex-post test. Result & Conclusion : 1. 24 Vertigo patients were classified into three constitutions by QSCCII. There were 6 of Soyangin(25.0%), 8 of Soeumin(33.3%) and 10 of Taeumin(41.7%) 2. In the analysis of personality disorder scale of MMPI, BDL scale score of Soyangin group was higher than that of other groups, and STY, AVD scale score of Soeumin group was higher than that of other groups. 3. In the analysis of personality disorder scale of MMPI, vertigo patients group showed higher scores than control in CPS, PAG, PAG, DEP, STY, SZD scale.

• Journal of Korean Academy of Nursing Administration
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• v.8 no.3
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• pp.489-500
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• 2002

Purpose : The objective of this research is to explore the correlation between personality and degree of job-satisfaction among nursing profession in order to provide effective guide for HR management and nursing care. Method : The research has been conducted on hundred sixty four nurses working in C university hospital in Seoul, from February 23 to March 7 of 2002, through survey. For the experimental tools, I have used Young-Hwan Kim's MMPI(1988) personality test and Slavitt's job-satisfaction test(1978) which were improved by Eun-Seuk Lee(1988). The acquired data are analyzed through SPSS program using descriptive statistical method, t-test, One way ANOVA and Pearson Correlation coefficient analysis. Results : Most survey score were within normal range of personality measurement and Masculinity-Femininity scored high compare with the rest. Overall job-satisfaction score showed fairly high level of 3.01; in the order of high score, 3.43 for reciprocal action, 3.41 for job requirement, 3.20 for autonomy, 3.15 for professional status, 2.96 for doctor-nurse relationship, 2.54 for administration and 2.38 for compensation. Analysis based of social demographics showed that the degree of paranoia depends on the age, marriage, nursing experience, education, professional status and salary. Also, marriage had significant influence on the score of hysteria, psychopathic deviation, paranoia, psychasthenia, schizophrenia and masculinity-femininity. Test score showed that, based on the general characteristic of nursing profession, job-satisfaction depends on the age and professional status. The relationship between personality and job-satisfaction showed that depression score and social introversion score have statistically significant negative correlation with job-satisfaction. Conclusion : this research revealed that depression and social introversion are characteristics identified to have significant influence over job-satisfaction of nurses, among many characteristics.

• Journal of Physiology & Pathology in Korean Medicine
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• v.20 no.6
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• pp.1769-1773
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• 2006

This study is attempted to analyze characteristics of personality by Minnesota Multiphasic Personality Inventory responses in Neck Pain patients. 21 Neck Pain patients and 28 control group were tested by MMPI and QSCC II. It is analyzed by one-way ANOVA, chi-square test, t-test, Duncan method is used as ex-post test. 21 Neck Pain patients were classified into three constitutions by QSCC II. There were 8 of Soyangin(38.1%), 2 of Soeumin(9.5%) and 11 of Taeumin(52.4%)> In the analysis of personality disorder scale of MMPI, the difference was not valid by constitution. In the analysis of personality disorder scale of MMPI, Neck Pain patients group showed higher scores than control group in ANT, CPS, PAG, PAR, DEP, STY, AVD, SZD scale.