• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.180-185
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• 2005

This is the research on the new services which are called Korean blog, personal media, etc and which showed large increase in usage rate in 2004. In spite of this increase there has been no effort to conceptualize these services. So, we researched whether these new services constituted an independent domain, in what aspects they were different with other established services, how could we conceptualize them with an appropriate name, what were characteristics of them. We used Interview and Delphi method with the participation of professionals in charge of planning and operating these services in 4 major service providers.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.21-27
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• 2013

With the advent of digital media environment, distribution way of information changes, legalization of the right to be forgotten is becoming increasingly necessary. However, too much emphasis on protection of personal information to hinder the development of the Internet industry and constitutional rights, including freedom of speech and right to know might be infringed. Thus, the scope of the right to be forgotten there is a need to clarify the rules. First, the rights of personal information can be divided into two. Right to be forgotten can be applied to the right to self-determination of personal information, but the right to self-determination information about social personality cannot be applied to. Second, in the digital media environment, old news article over the internet repeatedly distribution as the new damage is generating. Because old news article is a historical record, the right to be forgotten can not be applied. Thus, appropriate for digital media environment must find new ways.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.499-509
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• 1999

The purpose of this study is to make up an effective market strategy for distinguishing clothing shops through analysing the influences on store choice behaviors by demographical characteristics, clothing shopping orientations and information search activities as well as analysing the effects of information search activities according to clothing shopping orientations, together with clarifying the dimension of clothing shopping orientations and information search activities. Clothing shopping orientations were factor analyzed resulting five factors, such as Recreational Shopping, Store/Brand Loyalty, Economic Shopping, Fashion Synchronization, Careful shopping. Information search behavior were factor analyzed resulting five factors, such as mass media information, commercial media information, personal information, store information, past experience information. According to a result of looking into the influences of clothing shopping orientations on information search behaviors, as shopping orientation for pleasure, fashion synchronization orientation, brand store royal orientation & economical orientation go high, the search degree of store information & mass media information, commercial media information & personal information, past experience information and personal information raise up respectively more and more. The results of regression analysis at factors affecting the store choice behaviors are significantly different.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.127-136
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• 2019

In the social media, information that users share with service providers can be divided into personal identification information such as gender and age and privacy-related information such as photos and comments. However, previous works on IS and service management have shed relatively little light on the difference of information-sharing decisions depending on the type of information. This study examines information-sharing decisions by separating the two types of information. A structural equation modeling method is used to test the research model based on a sample of 350 Facebook in South Korea. Analysis results show that self-expression, trust, and perceived security had a significant positive effect on both user's intentions to give personal identification information and their intentions to give privacy-related information. However, privacy concerns negatively affected their intentions to give personal identification and intention to give privacy-related information. The analysis results confirm that there was no difference between decision-making processes about sharing personal identification information and ones about sharing privacy-related information.

• The Journal of Information Systems
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• v.28 no.3
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• pp.83-104
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• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• Journal of Fashion Business
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• v.15 no.5
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.49-62
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• 2015

This study investigates the interactive effects of guilt appeal level and empathic disposition (personal distress/empathic concern) on responses over the international relief messages. Guilt appeal level refers to the high or low degree of a message eliciting guilty feeling from the recipient. Empathic disposition is defined as personal tendency to assimilate and concern about the experience of others and we used two sub-dimensions, empathic concern and personal distress. The experiment was composed of two steps. At the first step, the participants rated the personal disposition measures and at the second step, they were shown one of the relief messages with different guilt level. Thus, the whole experiment was guilt appeal level ${\times}$ personal traits factorial design on guilty feeling, attitudes and behavioral intention. The results showed that guilt appeal level interacted with the personal distress disposition on the responses. The interaction was induced mainly from the differences of personal distress in the condition of high guilt appeal. High empathic concern individuals showed more favorable attitudes and behavioral intention regardless of the appeal conditions compared to low empathic concern individuals.

• Journal of Information Technology Services
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• v.19 no.4
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• pp.13-30
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• 2020

Not only does it cause damage to individuals and businesses due to the occurrence of large-scale personal information leakage accidents, but it also causes many problems socially. Companies are embodying efforts to deal with the threat of personal information leakage. However, it is difficult to obtain detailed information related to personal information leakage accidents, so there are limitations to research activities related to leakage accidents. This study collects information on personal information leakage incidents reported through the media for 15 years from 2005 to 2019, and analyzes how the personal information leakage incidents occurring to companies are related to the characteristics of the company. Through the research results, it is possible to grasp the general characteristics of personal information leakage accidents, and it may be helpful in decision making for prevention and response to personal information leakage accidents.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.50-62
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• 2018

This study is to ascertain the meaning of personal media as cultural intermediaries in the cultural diffusion, acceptance, and intermediation for the production and consumption of cultural contents. We examined the case of personal media, , which is one of popular YouTube channel in Korea and analyzed fifty most viewed videos in last two years based on four perspectives of digital cultural intermediaries: forms, expression methods, linguistic features, and evaluations. As expected, results demonstrate that shows characteristics of digital intermediary: diverse subjects without fixed rules, a variety of multimedia effects, colloquial style including neologism and multilingual, and users' high preferences caused by creator's sincerity. Our findings and limitations can serve directions of further empirical researches.

• The Research Journal of the Costume Culture
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• v.30 no.1
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• pp.121-144
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• 2022

This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comments and participating in fashion creators' real-time broadcasting of personal media. The results show that the innovativeness of fashion creators was classified into originality, opinion leadership, variety, and adventurous spirit, while attractiveness was classified into physical, social, and professional attractiveness. Consumer responses were classified into either emotional or cognitive responses, and sustainable relationship orientation was classified into communication, sharing, and relationship sustainability. The originality and variety of the fashion creators positively affected the emotional and cognitive responses of consumers. Adventurous spirit positively affected emotional response, whereas opinion leadership positively affected cognitive response. In addition, the social and professional attractiveness of fashion creators positively affected consumers' emotional and cognitive responses. Emotional and cognitive responses positively affected consumers' sustainable relationship orientation. The originality and opinion leadership of the fashion creators positively affected the three factors of sustainable relationship orientation, while variety positively affected communication and relationship sustainability. Fashion creators' social and professional attractiveness positively affected the three factors of sustainable relationship orientation, and physical attractiveness positively affected relationship sustainability. The results of this study are expected to provide useful data on the direction of fashion startups using personal media and marketing as well as distribution strategies in the fashion industry.