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http://dx.doi.org/10.14400/JDC.2019.17.11.127

Antecedents of Users' Intentions to Give Personal Identification Information and Privacy-Related Information in Social Media  

Kim, Byoungsoo (School of Business, Yeungnam University)
Kim, Daekil (School of Communications and Media, Seoul Women's University)
Publication Information
Journal of Digital Convergence / v.17, no.11, 2019 , pp. 127-136 More about this Journal
Abstract
In the social media, information that users share with service providers can be divided into personal identification information such as gender and age and privacy-related information such as photos and comments. However, previous works on IS and service management have shed relatively little light on the difference of information-sharing decisions depending on the type of information. This study examines information-sharing decisions by separating the two types of information. A structural equation modeling method is used to test the research model based on a sample of 350 Facebook in South Korea. Analysis results show that self-expression, trust, and perceived security had a significant positive effect on both user's intentions to give personal identification information and their intentions to give privacy-related information. However, privacy concerns negatively affected their intentions to give personal identification and intention to give privacy-related information. The analysis results confirm that there was no difference between decision-making processes about sharing personal identification information and ones about sharing privacy-related information.
Keywords
Personal Identification Information; Self-Expression; Privacy Calculus Model; Perceived Security; Trust;
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Times Cited By KSCI : 6  (Citation Analysis)
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