• 산경연구논집
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• 제8권6호
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• pp.75-86
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• 2017

Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

• Human Ecology Research
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• 제54권4호
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• pp.385-395
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• 2016

This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

• 가정과삶의질연구
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• 제28권5호
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• pp.235-249
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• 2010

The study examined the moderating role of fearfulness on the relation between parental discipline styles and preschoolers' conscience. It also investigated the relationship between parental discipline styles and conscience and the relationship between a child's fearfulness and conscience. A sample of 250 parents of children aged between three and six (126 boys and 124 girls) completed the questionnaires on parental discipline style, preschoolers' conscience, and their fearfulness. The collected data were analyzed using Pearson's correlation coefficients and hierarchical regression analysis. Results showed that young children displayed greater actions of reparation and apology when mothers did not neglect and practiced reasoning. The more coercive punishment mothers practiced, the less internalized conduct children showed. In addition, the neglecting discipline style of fathers and the reasoning style of mothers had a significant negative and positive influence, respectively, on children's guilt. The results also showed that fearfulness of children had significant positive effects on their actions of reparation and apology and guilt. Finally, fearfulness moderated influences of mothers' coercive punishment on actions of reparation and apology and fathers' reasoning on internalized conducts. Only fearful children showed not only more actions of reparation and apology when fathers had coercive discipline style but also more internalized behavior when mothers had reasoning discipline style. These results emphasize mutual influences between parental roles and children's personal traits on conscience development in early childhood.

• 한국의류학회지
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• 제18권3호
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• pp.311-326
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• 1994

The purpose of this study was to identify 1) the effect of two contexts (job interview, Informal outing) and clothing cues (type, style, color) on male impresssions 2) the effect of perceiver's age on male impressions created by the clothing cues and contexts. The subjects consisted of 256 male undergraduate students and 256 middle-aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color photographs of drawings of a male figure in clothing which were manipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of $(2^4contex^2{\times}clothing type^2{times}clthing color^2$. Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. Three factors emerged to account for the dimensional structure of the impressions of the male figure in clothing in two social situations. These factors involved evaluation, activity and uniqueness. 2. The contexts, clothing types and clothing styles had significant effects on evaluation, activity and uniqueness. The clothing styles had a considerable effect on both evaluation and uniqueness while the clothing types affected activity. The clothing color had least effect on the impression and had only moderate effect on evaluation. 3. Perceiver's age influenced impressions formed by the social contexts and clothing cues. Male college students were least affected by contexts and clothing cues, while middle-aged men wert affected most.

• 한국의류학회지
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• 제22권3호
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• pp.312-320
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• 1998

The purposes of this study were 1) to extend the gestalt theory in an attempt to explain the effect of garment clues(formality, color) perceiver's gender, and contexts on impression formation of a male high school teacher, and 2) to found out high school students' attitude toward their teacher's school outfits. The experimental design was a quasi-experimental with full factorial design of 4 independent variables : 3(formality levels)x2(garment colors)x2(perceiver's gender)x2(con- texts) The experimental materials developed for the study were a set of stimuli and response scale. The stimuli consisted of 12 color photographs produced by CAD system and response scale constituted of 28 bipolar adjectives representing personal traits. In addition to the qualitative research was also performed. The subjects composed of 277 male and 291 female high school students' in Taejeon city and research was a between subject design. The data was analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. The perceivers impression were consisted of 4 major dimensions; evaluation, sociability, attractiveness, potency. 2. All the independent variables showed some significant impression effects on selected dimensions. Garment color indicate the most significant effects among the 4 independent variables and garment formality showed least effects. 3. The subjects of the study preferred suits(highest formality level garment) to semi-formal or casual outfits for male teacher's school outfits. In conclusion, 4 independent variables affected differently 4 major impression dimensions and garment formality and contexts showed significant interaction effect, this results supported the gestalt theory of impression formation.

• 한국의류학회지
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• 제20권2호
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• pp.241-256
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• 1996

The purposee of this study was to identify the effect of perceiver's clothing attitude on male impressions created by the clothing cues and contexts. In addition, the effect of perceiver's evaluations of clothing appropriateness on male impressions. The subjects consisted of 256 male undergraduate students and 256 middle aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color Photographs of drawings of a male figure in clothing which were minipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of 2(contexts$\times$clothing types$\times$clothing style$\times$clothing color). Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. Four aspects of clothing attitude(fashion interest, status symbols consiousness, clothing conformity, practicality & comfort)were used to classify subjects into groups of 20 five-point likers type questionnaires adapted from the previous research. Clothing appropriateness were developed 5 point likest scales for evaluation of a stimulus person in each context. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test, cluster analysis, MANOVA and pearson's product moment correlations. The major findings drawn from this study were as follows: 1. Perceiver's clothing attitude influenced impression formed by the social contexts and clothing crises. In three groups classified by their clothing attitude, the status symbol-oriented group was most affected by the social contexts and clothing cues. 2. Perceiver's evaluation of clothing appropriateness was related with impressions by a stimulus person. In summary the effect of contexts and clothing cues on impression formation varied according to perceiver's clothing attitude and clothing approopiateness.

• 가정과삶의질연구
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• 제33권4호
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• pp.1-17
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• 2015

The purpose of this study was to investigate the effects of individual characteristics, family characteristics, job characteristics, and family strength on work-family spillover in dual-earner families focusing on users and non-user of Healthy Family Support Centers(HFSC). The subjects were 703 people who lived in Seoul and Gyeonggi-Do. The results were analyzed by using the PASW 21.0 program. The findings of this study led to the following conclusions: First, the users of HFSC showed a higher level of family strength than the non-users did. This is the users had a high level of awareness of family's values and importance compared to the non-users. Second, the users revealed higher levels at a positive spillover from work to family and from family to work than the non-users. Therefore, it is confirmed that the users have a positive view of work-family spillover due to their family strength. Finally, there was a significant result at the moderation effects of work-family spillover according to personal traits, family and job characteristics. Specifically, work-family negative spillover was effected family strength through the age of the users' children. The result suggest that family strength has positive effects on the family cycle. It will be worthwhile to pay attention in future research to discover what is the appropriate support for dual earner families.

• 디지털융복합연구
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• 제8권2호
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• pp.43-54
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• 2010

사업은 여성에게 전통적인 일터에서 잘 없었던 기회들을 제공하여 왔으나, 남성에 비해 여성들의 사업 참여 비율은 낮다. 어떤 요소들이 이러한 결과를 만드는지는 상대적으로 불명확하다. 본 연구는 사업 시작과 관련된 2가지 관련 사상들을 분석함으로 이 부족한 부분을 채우려고 한다: (1) 사업과 관련된다고 믿어지는 개인 특성들, 그리고 (2) 사업 노력의 기본들을 이룬다고 믿어지는 이성적인 결정 과정이다. 결과는 남성과 여성이 모호성 내약력, 내적 중심화 통제력, 사업 효과 지각성, 그리고 사업가 부모의 유무가 2가지 관련 사상들 측면에서 모두 달랐고, 남성의 경우 사업의도 추측인자에 긍정적으로 작용하였다. 여성의 경우는 사업 효과 지각성, 성취 동기가 사업의도 추측인자에 긍정적으로 작용하였다. 여성은 남성보다 사업의 잠재적인 성과를 낮게 평가하며, 이는 여성 사업가의 경우 남성보다 재무, 주주관계 등에서 보다 많은 사회적인 잠재 방해 요소들이 있다고 여겨지는 것에 기인할 수 있다.

• 한국동물학회지
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• 제32권2호
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• pp.84-92
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• 1989

한국인 정상 남자 112명, 여자 118명 총 230명의 460족척에 나타난 피문을 분석하여 다음과 같은 결과를 얻었다. 1) 족척의 중간부의 융선 방향은 횡행, 경도의 비골측 근위경사, 경도의 비골측 근위경사, 뚜렷한 비골측 원위경사의 순으로 나타났으며 중간부의 융선 배열에 대한 대칭 빈도는 63.9%로 나타났다. 2) 무지구부 문형은 원위측 제상문, 와상문, 개방문의 순으로 나타났으며 무지구에 나타난 대칭 빈도는 83.2%이였다. 3) 지간부 문형은 II 지간부에서는 개방문, 원위측 제상문, 근위측 제상문, 와상문의 순으로, III지간부에서는 개방문, 원위측 제상문, 와상문, 근위측 제상문의 순으로, IV지간부에서는 개방문, 원위측 제상문, 와상문의 순으로 나타났다. 4) 지간부 융선수는 a-b 57.76, b-c 70.74, c-d 75.09이며 남녀 사이, 또는 양족 사이에는 통계적으로 유의한 차이가 없었다 (p>0.01).

• 대한가정학회지
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• 제37권11호
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• pp.59-73
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• 1999

The purpose of the present study was to identify the effect of perceivers’value and religions on the impresson of Korean catholic priest’s ritual dress. The subject consisted of 415 undergraduated students. The experimental materials developed for this study were 3type color photographs stimuli of catholic priest model and 7-point sementic differential scale composed of 49 bipolar adjectives representing personal traits. Perceivers were differenciated by AVL test. The data were analyzed by factor analysis and analysis of variance. The major findings drawl from this study were as follows : 1) Four factors( openness, religious nature, potency, characteristics of apperance) emerged to account for the dimentional structure of the impression of priest’s ritual dress. 2) The ritual dress and perceivers religion had partially significant effect on the impression of the priest. The ritual dress had an effect on openness and potency while the religious of perceivers affected religious symbolism and potency. Black suit with Roman collar and soutan were seen more authoritative, strong and independent than liturgical vestments. Catholic group saw priest with ritual dress more pure and potent than the other religious groups. 3) The ritual dress and perceiver’s value had partially significant effect on the impression of the priest. The ritual dress had an effect on openness, potency and the value had an significant interaction effect on potency. The group with political value perceived the priest with soutan more potent than black suit with Roman collar and liturgical vestments. Therefore the ritual dress and perceivers’value/religion had significant erect on Korean priest impression of openness, religious nature, potency. Research had also shown the similarity-attraction hypothesis which the individuals who hold similar characterisics are more Likely to be attracted.