• 유통과학연구
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• 제11권11호
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• 유통과학연구
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• 제18권1호
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• pp.35-45
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• 2020

Purpose- This study examines the multi-mediation effect of personal self-congruity and social self-congruity to perceived value and brand attitude on aircraft customers in China. Research design, data and methodology- Survey was conducted on Chinese citizens who had flown via Chinese airlines and lived mainly in the Yangtze River delta. 727 cases were analyzed. SPSS 22.0 and AMOS 24.0 were used to analyze the data. Results - First, perceived economic value has a positive impact on personal self-congruity and social self-congruity but has no effect on brand attitude. Second, perceived functional value has a positive impact on personal self-congruity, social self-congruity, and brand attitude. Third, based on this, perceived economic value is not directly related to brand attitude. However, there is a relationship between perceived functional value and brand attitude, with personal self-congruity and social self-congruity having mediation effects. Conclusions - The Results show that perceived economic and functional value such as competitive airfare, mileage membership, check-in processes, diversified vouchers and coupons, and also basic services such as flight security and flight attendant service having an effect on personal self-congruity. To improve consumer brand attitude, airlines should take into consideration personal self-congruity factors such as their values and lifestyles, and their social self-congruity factors such as their social status and social security.

• 한국의상디자인학회지
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• 제13권4호
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• pp.179-188
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• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• 유통과학연구
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• 제19권8호
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• 무역학회지
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• 제46권4호
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• pp.17-37
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• 2021

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• The Journal of Korean Physical Therapy
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• 제33권3호
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• pp.155-161
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• 2021

Purpose: The purpose of this study was to find out the personal characteristics of physical therapists, dementia awareness and dementia attitude, and to find out what relationship is there between personal characteristics and dementia awareness and dementia attitude. Methods: Participants in this study surveyed physical therapists who are members of the Association of Korean Physical Therapists on their awareness of dementia, and conducted online surveys from January 28 to February 27, 2021. The survey questions used in the survey consisted of 29 questions in total, including 9 general characteristics of the participant, 10 questions on perception of dementia, and 10 attitudes toward dementia. All 104 participants were surveyed, and 100 surveys were analyzed, excluding 4 surveys with insufficient responses. Results: In this study, the correct answer rate for all items in the dementia awareness sub-item was 65%, and the dementia attitude-related sub-items were generally positive. However, there was no significant correlation between personal characteristics such as gender, age, educational background, treatment target, treatment experience and dementia awareness, and no correlation with dementia attitude was significant. Conclusion: Regardless of personal characteristics such as gender, age, treatment target, and treatment experience, a positive attitude and correct recognition of dementia can improve the quality of treatment with dementia patients and increase the reliability of patients and caregivers.

• 한국치위생학회지
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• 제24권2호
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• pp.163-174
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• 2024

Objectives: This study aimed to understand the knowledge, attitude, and wearing of four types of personal protective equipment among dental hygienists based on to the COVID-19 infection control guidelines and to provide basic data on the need to wear these equipment by dental hygienists in dental medical institutions. Methods: Between March 31 and April 26, 2022, 285 dental hygienists working at dental institutions in Busan and Gyeongsang Provinces participated in the study. Results: The higher the knowledge on personal protective equipment, the higher the glove-wearing rate; and the higher the attitude toward personal protective equipment, the higher the KF94 mask-wearing rate. Furthermore, the higher the rate of wearing face shields, the higher the rate of wearing gloves and full-body protective suits; and the higher the rate of wearing gloves, the higher the rate of wearing a full-body protective suit. Conclusions: To prevent cross-infection by dental hygienists in dental medical institutions, it is necessary to have the four types of personal protective equipment at all times and to strengthen comprehensive education on these equipment

• 한국산학기술학회논문지
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• 제20권5호
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• pp.427-435
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• 2019

본 연구는 고등학생의 식품위생인식, 식품위생태도와 개인위생관리의 요인 간 관계를 구조방정식 모형 으로 분석하였다. 실증분석을 위해, 2015년 7월 16일부터 10월 15일 까지 충남지역 16개 고등학교의 학년 당 30명씩의 학생들에게 설문지를 배부하여 미회수 및 불충분한 설문지를 제외하고 총 1,214부를 분석하였다. 각각의 측정변수들이 잠재변수(식품위생인식, 식품위생태도와 개인위생관리)를 얼마나 잘 반영하고 있는지 살펴본 결과, 유의수준 0.001 수준에서 통계적으로 유의하게 나타났다. 이는 각각의 개별 측정변수들이 잠재변수를 잘 반영하는 것으로 해석할 수 있다. 또한 잠재 변수들 간의 상관계수는 유의수준 0.01에서 모두 정적 관계로 나타났다. 구조모형의 경로계수를 살펴본 결과, 식품위생인식은 식품위생태도(표준요인 부하랑=0.753)에, 식품위생태도는 개인위생관리(표준요인 부하랑=0.840)에 통계적으로 유의한 정적인 영향을 미치는 것으로 나타났다. 이는 식품위생인식이 식품위생태도에 영향을 미치고, 이러한 식품위생태도가 개인위생관리에 영향을 미치는 것을 보여주는 결과이다. 본 연구는 식품위생인식이 바로 개인위생관리를 높이지는 않으나, 식품위생태도를 높이고, 식품위생태도는 개인위생관리를 높일 수 있음을 시사한다.

• Journal of Preventive Medicine and Public Health
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• 제29권2호
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• pp.371-384
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• 1996

The purpose of this study is to investigate attitude factor related to hearing conservation and to find attitude affecting the preventive behavior for hearing conservation. The research method used in this study was self-administered questionnaire. Samples of the study were composed of 353 workers exposed noise selected randomly in 10 ship-building manufacturing companies. Authors extracted following 9 factors related hearing conservation from 26 attitude propositions prepared from previous study results and health belief model; (1) general perceived susceptibility, (2) relative perceived susceptibility compared with colleagues, (3) concern to the personal protective devices, (4) perceived severity and concern to the hearing capacity, (5) concern to the hearing and noise assessment, (6) concern to the control noise and hearing conservation, (7) group pressure and reason of wearing protective devices, (8) apathy of hearing loss from noise, (9) knowledge about hearing conservation. Attitude factors affecting the preventive health behavior were general perceived susceptibility, concern to the noise control and hearing conservation, and concern to the personal protective devices in the case of wearing personal protective devices. But in the case of avoiding noise exposure as preventive health behavior, perceived severity and concern to the hearing capacity was a significant attitude factor with knowledge about hearing conservation.