무역학회지 (Korea Trade Review)

한국무역학회 (Korea Trade Research Association)
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무인편의점 이용객의 실험태도와 개인정보보호가 만족도 및 충성도에 미치는 영향에 관한 연구

Effects of Experimental Attitude and Perceived Privacy Protection on the Satisfaction and Loyalty: A Case of Unmanned Convenience Store

  • 왕세 (순천향대학교 국제통상학과) ;
  • 노태우 (순천향대학교 국제통상학과) ;
  • 노진호 (순천향대학교 국제통상학과)
  • Sai Wang (Department of International Trade and Commerce, Soonchunhyang University) ;
  • Tae-Woo Roh (Department of International Trade and Commerce, Soonchunhyang University) ;
  • Jin-Ho Noh (Department of International Trade and Commerce, Soonchunhyang University)
  • 투고 : 2021.07.15
  • 심사 : 2021.08.29
  • 발행 : 2021.08.30
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초록

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

키워드

과제정보

This work was supported by the Soonchunhyang University Research Fund.

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