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http://dx.doi.org/10.15722/jds.19.8.202108.57

Distribution of Personal Income on Donating Behavior: Application of Theory of Planned Behaviors  

Martaleni, Martaleni (Faculty of Economics and Business, Gajayana University)
YASA, Ni Nyoman Kerti (Faculty of Economics and Business, Udayana University)
Publication Information
Journal of Distribution Science / v.19, no.8, 2021 , pp. 57-67 More about this Journal
Abstract
Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.
Keywords
Distribution of Personal Income; Subjective Norm; Personal Happiness; Attitude; Donation Behavior;
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