• Journal of Distribution Science
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• v.11 no.11
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• Journal of Distribution Science
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• v.18 no.1
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• pp.35-45
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• 2020

Purpose- This study examines the multi-mediation effect of personal self-congruity and social self-congruity to perceived value and brand attitude on aircraft customers in China. Research design, data and methodology- Survey was conducted on Chinese citizens who had flown via Chinese airlines and lived mainly in the Yangtze River delta. 727 cases were analyzed. SPSS 22.0 and AMOS 24.0 were used to analyze the data. Results - First, perceived economic value has a positive impact on personal self-congruity and social self-congruity but has no effect on brand attitude. Second, perceived functional value has a positive impact on personal self-congruity, social self-congruity, and brand attitude. Third, based on this, perceived economic value is not directly related to brand attitude. However, there is a relationship between perceived functional value and brand attitude, with personal self-congruity and social self-congruity having mediation effects. Conclusions - The Results show that perceived economic and functional value such as competitive airfare, mileage membership, check-in processes, diversified vouchers and coupons, and also basic services such as flight security and flight attendant service having an effect on personal self-congruity. To improve consumer brand attitude, airlines should take into consideration personal self-congruity factors such as their values and lifestyles, and their social self-congruity factors such as their social status and social security.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.179-188
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• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• Journal of Distribution Science
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• v.19 no.8
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• Korea Trade Review
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• v.46 no.4
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• pp.17-37
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• 2021

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.235-244
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• 2021

This study aims to determine the behavior of consumer interest in sustainable fashion products in Indonesia and the factors that influence it. Personal values, Green Trust, and attitude toward green products are studied to get a proper picture of the ethical behavior of consumers. The method used is the Structural Equation Model (SEM) technique using AMOS 23 software. A sample of 103 participants used the convenience sampling technique. The study results show that green trust and attitude toward green products successfully mediate personal value and green purchase intention on ethical fashion products in Indonesia. In this study, it was found that personal values cannot directly influence the purchase intention of sustainable fashion products. The influence of Personal Value must first be mediated by green trust or attitude toward green products to further influence green purchase intention of ethical fashion products in Indonesia. This is not in line with previous studies. Indicators of personal values such as self-transcendence, self-enhancement, conservation, and openness directly cannot predict the behavior of purchase intentions for sustainable fashion products in Indonesia. From the descriptive conclusion of the data obtained, there are various types of meanings of individual values, and fashion consumers in Indonesia are more affected by contextual factors.

• The Journal of Korean Physical Therapy
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• v.33 no.3
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• pp.155-161
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• 2021

Purpose: The purpose of this study was to find out the personal characteristics of physical therapists, dementia awareness and dementia attitude, and to find out what relationship is there between personal characteristics and dementia awareness and dementia attitude. Methods: Participants in this study surveyed physical therapists who are members of the Association of Korean Physical Therapists on their awareness of dementia, and conducted online surveys from January 28 to February 27, 2021. The survey questions used in the survey consisted of 29 questions in total, including 9 general characteristics of the participant, 10 questions on perception of dementia, and 10 attitudes toward dementia. All 104 participants were surveyed, and 100 surveys were analyzed, excluding 4 surveys with insufficient responses. Results: In this study, the correct answer rate for all items in the dementia awareness sub-item was 65%, and the dementia attitude-related sub-items were generally positive. However, there was no significant correlation between personal characteristics such as gender, age, educational background, treatment target, treatment experience and dementia awareness, and no correlation with dementia attitude was significant. Conclusion: Regardless of personal characteristics such as gender, age, treatment target, and treatment experience, a positive attitude and correct recognition of dementia can improve the quality of treatment with dementia patients and increase the reliability of patients and caregivers.

• Journal of Korean society of Dental Hygiene
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• v.24 no.2
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• pp.163-174
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• 2024

Objectives: This study aimed to understand the knowledge, attitude, and wearing of four types of personal protective equipment among dental hygienists based on to the COVID-19 infection control guidelines and to provide basic data on the need to wear these equipment by dental hygienists in dental medical institutions. Methods: Between March 31 and April 26, 2022, 285 dental hygienists working at dental institutions in Busan and Gyeongsang Provinces participated in the study. Results: The higher the knowledge on personal protective equipment, the higher the glove-wearing rate; and the higher the attitude toward personal protective equipment, the higher the KF94 mask-wearing rate. Furthermore, the higher the rate of wearing face shields, the higher the rate of wearing gloves and full-body protective suits; and the higher the rate of wearing gloves, the higher the rate of wearing a full-body protective suit. Conclusions: To prevent cross-infection by dental hygienists in dental medical institutions, it is necessary to have the four types of personal protective equipment at all times and to strengthen comprehensive education on these equipment

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.427-435
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• 2019

This study was designed to analyze the relationship between food hygiene cognition, food hygiene attitude and personal hygiene control of high school students using a structural equation model. For verification analysis, a total of 1,214 individuals (excluding un-collected and insufficient questionnaires) were analyzed by distributing 30 questionnaires per grade at 16 high schools in Chungcheongnam do from July 16 to October 15, 2015. The factorial capacities showed how well each measurement parameter reflected a potential variable (food hygiene cognition, food hygiene attitude and personal hygiene control) based on a significance of 0.001. This can be interpreted that each individual measurement variable reflects the potential. In addition, correlations among potential variables have all been shown to be static at a significance of 0.01. Evaluation of the pathway factors of the structural model from food hygiene cognition to food hygiene attitude (${\beta}=0.753$) and from food hygiene attitude to personal hygiene control (${\beta}=0.840$) revealed significant static effects. Overall, the results showed that food hygiene cognition affects food hygiene attitude, which subsequently affects personal hygiene control. The results of this study suggest that food hygiene cognition does not directly enhance personal hygiene control, but that it can improve food hygiene attitude, which can in turn increase personal hygiene control.

• Journal of Preventive Medicine and Public Health
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• v.29 no.2 s.53
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• pp.371-384
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• 1996

The purpose of this study is to investigate attitude factor related to hearing conservation and to find attitude affecting the preventive behavior for hearing conservation. The research method used in this study was self-administered questionnaire. Samples of the study were composed of 353 workers exposed noise selected randomly in 10 ship-building manufacturing companies. Authors extracted following 9 factors related hearing conservation from 26 attitude propositions prepared from previous study results and health belief model; (1) general perceived susceptibility, (2) relative perceived susceptibility compared with colleagues, (3) concern to the personal protective devices, (4) perceived severity and concern to the hearing capacity, (5) concern to the hearing and noise assessment, (6) concern to the control noise and hearing conservation, (7) group pressure and reason of wearing protective devices, (8) apathy of hearing loss from noise, (9) knowledge about hearing conservation. Attitude factors affecting the preventive health behavior were general perceived susceptibility, concern to the noise control and hearing conservation, and concern to the personal protective devices in the case of wearing personal protective devices. But in the case of avoiding noise exposure as preventive health behavior, perceived severity and concern to the hearing capacity was a significant attitude factor with knowledge about hearing conservation.