• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.120-124
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• 2008

This is a case study of a wellbeing feature for mobile phone. Though it is not related communication feature which is major functionality in mobile phone, it becomes a popular feature by users who want to manage private information and life style. To make a feature for practical usage, Personas is used for development and decision. A late 20 years old lady persona is developed to provide context and background information. Based on the persona, usage scenarios and needed contents were designed. From this case study, suggest a design guideline for personalization features in perspective of user experience design.

• Journal of Information Science Theory and Practice
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• v.1 no.2
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• pp.36-57
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• 2013

Blogs are readily available sources of opinions and sentiments which allows bloggers to exert a certain level of influence over the blog readers. Previous studies had attempted to analyze blog features to detect influence within the blogosphere, but had not studied in details influence at the blogger-level. Other studies studied bloggers' personalities with regards to their propensity to blog, but did not relate the personalities of bloggers to influence. Bloggers may differ in their way or manner of exerting influence. For example, bloggers could be active participants or just passive shares, or whether they express ideas in a rational or subjective manner, or they are received positively or negatively by the readers. In this paper, we further analyze the engagement style (frequency, scope, originality, and consistency of the blog postings), persuasion style (appeals to reasons or emotions), and persona (degree of compliance) of individual bloggers. Methods used include similarity analysis to detect the sharing-creating aspect of engagement style, subjectivity analysis to measure persuasion style, and sentiment analysis to identify persona style. While previous studies analyzed influence at blog site level, our model is shown to provide a fine-grained influence analysis that could further differentiate the bloggers' influence style in a blog site.

• Journal of the Korea Safety Management & Science
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• v.19 no.1
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• pp.103-114
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• 2017

The objective of this study is to analyze the needs and determine the requirements of elder drivers for effectively using In-vehicle Information System (IVIS), by reducing cognitive and physical impact on this vulnerable group. The persona method was used to determine the relevant characteristics of older drivers. Task analysis was performed in order to obtain general interaction problems of the personas when using a common function of recent days IVIS. The results were classified in the different usability goals as general requirements, specific needs. This study suggest improvement directions in order to develop an elderly friendly IVIS; in addition, different usability metrics were suggested. In this way, elder drivers would easily interact with new powerful functions supplied by IVIS of modern cars; while improving safety and comfort of an rapidly aging society.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.630-647
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• 2021

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

• Journal of English Language & Literature
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• v.58 no.2
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• pp.347-378
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• 2012

Holocaust fiction has always raised the moral and aesthetic questions about the nature of mimesis and the literary representation of atrocity. The Holocaust, defying any representation of it, has been considered as unspeakable, unknowable, and incomprehensible. This essay aims to explore Martin Amis's narrative strategies in Time's Arrow to conduct the difficult tasks of re-creating the primal scene and of discovering a moral reality behind the Holocaust. One of the major narrative experiments in Time's Arrow is the time reversal: the story moves from the present of phony innocence to the past of unrelieved horror. Reversing the temporal order of events reverses causality and generates the revision of the morality, ultimately creating the epistemological and ontological uncertainties. Amis's novel is also narrated from the perspective of a double persona of the protagonist who, as a Nazi doctor, participated in the massacre in Auschwitz and then fled to the United States following the war. As almost a self-conscious storyteller, the narrator shares a sense of retrospective guilt with the reader who finally realizes that the Holocaust was a world turned upside down morally. Amis's postmodern narrative strategies are unusual enough to warrant a new way of representing the Holocaust.

• Journal of the Semiconductor & Display Technology
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• v.20 no.1
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• pp.48-53
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• 2021

The purpose of this study is to establish a crime prevention system through the Crime Prevention Through Environmental Design (CPTED). The research method went through the double diamond process and discovered the user's needs through the persona analysis. The most representative features are the functions that informs users of the safe and optimal route, checks the presence of streetlights or cctvs in real time to update them, and allows people with similar routs to return home together. It is a function to help safe return home with the help of an autonomous method, and a self-defense function to protect themselves. Therefore, the application presented in this study was intended to be of great help when actually returning home by adding these new functions. In particular, we help users to return home most safely by recommending the best safe route. Through the persona analysis, research method which we had chosen, the needs of users were discovered and implemented in a design that reflected those needs and requirements.

• The Journal of Korean society of community based occupational therapy
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• v.10 no.3
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• pp.1-13
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• 2020

Objective : The purpose of this study is to present an analysis model in developing an inclusive response for safety hazards and disaster preventive information system for vulnerable people to the disaster including persons with disabilities, and those with specific needs. Methods : In this study, the persona analysis method is used to analyze fictitious characters that correspond to various characteristics such as age, disability, environment, occupation, etc. in terms of the scenario of some particular disaster subjects. Based on the user's communication problems derived from the persona analysis, focused group interview and ICF based analysis were implemented to identify needs and arbitration methods. Results : The needs from persona analysis and ICF-based communication items analysis identifies the factors that make each fictitious character difficult in terms of communication in obtaining the benefits consistent with the purpose of the service. The study derives service requirements that can provide arbitration or facilitation methods to increase communication ability of the users. Conclusion : Through the persona analysis method, difficulties that could occur when receiving disaster information using communication devices were identified and analyzed in conjunction with communication problems described in the ICF. In building information services for the prevention of safety hazards and disasters, this study presented a model that uses the persona analysis method and the ICF classification system to derive user requirements for accessible information system.

• Journal of Service Research and Studies
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• v.10 no.1
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• pp.85-96
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• 2020

In Asia, where the aging population is growing rapidly, as the funeral service industry develops and the market grows. The economic value and interest of funeral services is increasing. However, Korea's funeral services are being developed in a biased direction, focusing only on funeral services, after death. Compared to the case of advanced funeral services in the United States, the United Kingdom, and Japan, not only the funeral but also the care of the deceased's family and acquaintances around us are developing. It is appropriate to use a method based on ethnography and User eXperience. For this purpose, the method of collecting and analyzing the ethnography and user experience data of actual resident and visitor was deduced in persona method in the next ten years, and funeral service centered on resident and visitor. In this study, qualitative data centered on the future direction of funeral services, focusing on the resident (family) and the guest who are the principals of services from the perspective of service science. It is difficult to derive meaningful results from the process of collecting, processing, and interpreting big data in general, and in this case, the data analysis method is based on ethnography and user eXperience.) Is appropriate. For this purpose, the method of collecting and analyzing the ethnography and user experience data of the actual resident and the visitor was deduced in the persona method in detail after 10 years. In addition, the future direction of funeral services centered on residence and visitor was presented.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.403-409
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• 2016

This study is a food shopping experience of omni-channel. Food threats and healthy living concerns bring different channels in led to increase reasonable way such as various demand. Omni-channels should be premised on understanding customer behavior as well as empirical user types in which considerations including the value of experience and understanding consumer behavior. Online survey result showed that, (1)offline food shopping, major retail store with quality, buy fresh food directly 2~3 times a month (2)online food shopping, e-commerce site with costs, buy fruits & nuts 2~3 times a month. After in-depth interview with eight high quality participants, I analyzed needs for food shopping experience in regard to the four steps food purchasing journey then derived a persona with integral value 'health' and 'diet'. It is classified into two types. One is the primary persona, family and health oriented, considering household money 'saving', and other is secondary persona, work and personal oriented, looking forward to 'automatic supply'. The result of this study provided an insight that help us explore ways to resolve function and services in the context of a healthy and balanced diet for improving food shopping experience of omni-channel.

• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.33-42
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• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.