• 제목/요약/키워드: Perception and preference

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지각자의 유행관여가 의복색 지각과 선호도에 미치는 영향 (The Effect of Perceiver′s Fashion Involvement on Clothing Color Perception and Preferences)

  • 이명희
    • 한국의류학회지
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    • 제27권7호
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    • pp.851-861
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    • 2003
  • The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.

김치에 대한 일본인의 인식 및 기호도 조사 (A Surrey of Japanese Perception and Preference for Kimchi)

  • 한재숙;최영희;김영진;김태선;한준표;일본명;일본명;일본명
    • 한국식품조리과학회지
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    • 제15권1호
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    • pp.42-49
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    • 1999
  • The purpose of this study was to investigate Japanese perception and preference for Kimchi. A questionnaire survey was conducted on 605 Japanese (male 224, female 381) residing in Kobe, Kyoto, Osaka, Himezi, and Tokyo. Of the respondents, 90.2% have not visited Korea however, 83.3% experienced Korean food. On their first impression of Kimchi, 56.9% answered that it was ‘good’, and 65.4% answered ‘good’ for their after taste impression. Total 92.7% of the respondents, answered nationality of kimchi is ‘Korea’. The most familiar kimchi is Baechu kimchi, and they preferred the part from white stem of the Chinese cabbage. On their perception of kimchi, ‘Kimchi is stamina food’ had the highest score of 4.17${\pm}$1.11 from male and 4.25${\pm}$0.85 from female, respectively. Their favorite sub-materials were red pepper (37.4%), radishes (33.6%) and garlic (28.4%), and unfavorable sub-materials were anchovy (28.4%) and garlic (16.5%). The most popalar dishes using Kimchi were Kimchi Ramyun (84.0%) and Kimchi Bokumbab (60.7%).

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경남일부 성인에서 양파껍질 유래 건강기능식품 개발에 대한 소비자 인식 및 선호도 - 창원지역 성인을 중심으로- (Research on Perception of Health Functional Foods and Preference of Desired Onion Peel Products - Focused on adults in Changwon -)

  • 정희란;정은정;차용준
    • 한국식생활문화학회지
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    • 제30권2호
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    • pp.241-248
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    • 2015
  • The purpose of this study was to investigate the perception of health functional foods and preference for desired onion peel products. Questionnaires were distributed to 582 adults (34.2% male, 65.8% female) living in Gyeongnam province. The major information sources on biological effects of onions cited by respondents were TV/radio (37.1%), followed by nearby people (32.8%) and Internet (11.0%), in that order. Reducing cholesterol effect was the most important factor in terms of perception and concerns relating to biological function of onions. Over 73% of subjects had experience of eating processed onion products, and among all types of onion products, onion juice (53.5%) was the most frequently eaten. The most considered factors for processing onion peel-derived functional foods were taste & odor (29.6%), convenience of eating (28.9%), and nutrition value (27.1%), in that order.

백령도 주부의 세대별 전통음식에 대한 인지도와 결정요인 (Perception and Determinants of Traditional Foods for Housewives Living in the Baeong-Nyeong-Do Island)

  • 박영선;정영숙
    • 한국식생활문화학회지
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    • 제26권3호
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    • pp.230-238
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    • 2011
  • The purpose of this study was to identify the determinants of traditional food perception, by taking the generation effect into account. This study also analyzed the preference patterns of traditional snacks and the strength as well as direction of improvement for traditional foods. Data were collected from 304 housewives living in the Baeong-Nyeong-Do island. Regression analysis showed that the determinants of traditional food perception varied depending on the generation of housewives. In the 30s age subgroup, income and family type were significantly related with the degree of traditional food perception. In the 40s age subgroup, household income, education, and hometown location were significant, whereas household income, family type, number of years of life spent in the Baeong-Nyeong-Do island, hometown location were the significant factors in the 50s and 60s age subgroup. The results of factor analysis showed that there were three preference patterns of traditional snacks. The results of chi-square analysis proved that foods for strength, and direction of improvement for traditional foods were different among the generation groups. In this article, similarities and differences between determinants of traditional foods, the strength and direction of improvement for traditional foods are discussed, and their implications for nutritionists as well as food marketers are provided.

20대 여성정장의류의 편익과 상표이미지에 관한 연구(제2보) -편익 세분화에 따른 20대 여성정장의류의 상표이미지 포지셔닝 전략 연구를 중심으로- (The Brand Image and the Benefit of 20’s Female Apparel Market(PartII) -Positioning Strategy of Brand Image in 20’s Female Apparel Market according to Benefit Segmentation-)

  • 박혜원;임숙자
    • 한국의류학회지
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    • 제24권7호
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    • pp.953-963
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    • 2000
  • This study intended to analyse the factors of brand image and brand image positioning of domestic 20’s female apparel(formal wear) among the consumer groups segmented by benefits sought in apparel and to provide marketing strategy of brand image. The subject of this study were 605 working women in their 20’s living in seoul, and the model sampling was done by convenienced sampling method based on the subjects age and occupation. Survey based on references and former studies was used. and statistical methods such as frequency, percentage, mean, factor analysis, preference regression were applied. The results of this study were as follows. 1. The factor structures of brand image were classified into symbolism/aesthetics, and practicality. 2. Perception, ideal preference vector, and brand preference of brand image were proven to be significantly different among the four segmented consumer groups.

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3차원 사이버공간에 표현된 청소년의 공간의식 (Adolescents' Spatial Perception in the 3-Dimension Cyberspace)

  • 박경옥;김효영
    • 한국주거학회논문집
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    • 제17권2호
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    • pp.97-106
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    • 2006
  • The purpose of this study is to provide basic data for the planning of adolescents preferred space, and fur the purpose of the study analyzed the spaces made by them in the web site where 3-dimension space manipulating is possible and captured their consciousness of space. The study was to interview 60 adolescents in the web-site by video chatting and observation by video ethnography. The results are as follows. 1) Three-dimension space is where adolescents express their present preference for spaces of residence, leisure and outer activities, and where they reveal their desire to be realized in the future. 2) Adolescents foster friendship in the cyberspace, where they meet friends and enjoy talking and share their desire for space creation which is hardly come true in reality. 3) It is possible to grasp their latent preference of space, and actualization of the cyber preference would give them more satisfaction.

개인의 주관적 인식이 복지제도의 보편성에 대한 선호에 미치는 효과: 도구변수를 활용한 접근법 (The effect of subjective perception on preference for the universality of the welfare system: the approach using instrument variables)

  • 김사현
    • 사회복지연구
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    • 제41권3호
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    • pp.213-239
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    • 2010
  • 본 연구의 목적은 국가복지가 확대되는 우리 현실에서, 복지국가의 발전방식(제도 보편성)에 대한 선호에 영향을 미치는 요인이 무엇인지를 파악하는 것이다. 특히, 주관적 인식과 선호의 인과구조를 밝히는 과정에서 발생할 수 있는 내생성(endogeneity) 문제를 고려해, 도구변수를 활용한 2SLS 회귀분석을 시도하였다. 분석결과는 다음과 같다. 첫째, 국가복지의 확대에 반대할 것으로 예상되는 집단(고소득자, 저위험자, 그리고 고용주/자영업자 등)들이 보편적 복지는 선호하는 것으로 나타났다. 둘째, 주관적 인식의 경우 복지제도 및 수혜자에 대한 부정적 인식은 보편적 복지를 반대하는 쪽으로 영향을 미쳤다. 추가로 부정적 인식은 산업화 시대를 오래 경험한 세대들에서 더 강한 것으로 나타났다. 셋째, 태도로 태도를 설명하고자 할 경우에 발생할 수 있는 내생성 문제가 본 연구에서도 확인되었다. 이것은 실제로 추정회귀계수를 왜곡시키고 있었다. 따라서 관련 후속연구들은 분석과정에서 이를 유념해야 할 것으로 보인다.

측모에 대한 치과의사와 일반인의 인지도와 선호도에 관한 비교 연구 (Comparison study on peference and perception in changed profile between dentists and lay people)

  • 임수정;이근혜;국윤아;모성서;양미선;강윤구
    • 대한치과의사협회지
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    • 제44권12호통권451호
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    • pp.816-829
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    • 2006
  • The purpose of this study was to determine the level of perception and preference between dentists and lay people to altered facial profile. The assessors consisted of 40 dentists and 54 lay people, the survey was performed using questionnaire asking the order of perception and preference. The profiles presented in the questionnaire were based on the profile of one man and one woman, each morphed according to anterior or posterior direction of maxilla and mandible. The results were as follows. 1. In antero-posterior change of man and woman s profile, both dentists and lay people were sensitive to relatively skeletal profile (convex profile) changes than skeletal profile (concave profile) changes. 2. At least dentists needed to be perceived a 2 mm change in convex profile and a 3 mm change in concave profile and lay people needed to be perceived a 2 mm change in convex profile and a 3 mm change in concave profile for profile view. 3. Dentists are more sensitive in perception of man s profile change than lay people, but there is no significant differences between dentists and lay people in sensitivity of detection for woman s profile changes . 4. It seems that there is a general concordance between dentists and lay people in there perception of man s and woman s facial profile. This information might be clinician in comprehensive perception and preference of dentists and lay people to altered facial profile.

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의복의 적절성이 대인지각에 미치는 영향에 관한 연구 -이화여대 학생의 캠퍼스 웨어를 중심으로- (The Effect of Clothing Appropriateness on Person Perception)

  • 박성은;임숙자
    • 한국의류학회지
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    • 제19권2호
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    • pp.264-277
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    • 1995
  • is designed to study the college women's desirable clothing behavior in campus, and to find out the difference in person perception according to appropriate or inappropriate clothing. Detailed object is to find out the following differences according to appropriate and inappropriate clothing in campus: 1) formation of impression 2) inference of value. Addi\ulcorner tionally the difference in person perception according to major, grade and preference group are studied. For data collection, 460 college women who are attending Ewha Woman's University are included, and convenience sampling method is used. Frequency, percentage, mean, factor analysis, t-test, ANDV A. duncan test, correspondent analysis are used for data analysis. The result are as follows: 1) Wearer's impression is devided into four factors: appearence evaluation, personality evaluation, ability and activity. 2) There are significant differences in impression formation and value inference according to situational appropriateness. 3) There are significant differences in person perception according to major, grade and preference group.

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Analysis of Image Quality Based on Perceptual Vision

  • Xue, Liqin;Hua, Yuning;Qi, Yaping
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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    • pp.1494-1496
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    • 2007
  • This paper deals with image quality analysis considering the impact of psychological factors involved in assessment. The attributes of image quality requirement were partitioned according to the visual perception characteristics and the preference of image quality were obtained by the factor analysis method. The features of image quality which support the subjective preference were identified, The adequacy of image is evidenced to be the top requirement issues to the display image quality improvement.

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