• 자연과학논문집
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• 제13권1호
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• pp.113-128
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• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• 한국의류학회지
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• 제39권4호
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• pp.545-559
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• 2015

This research investigates consumer responses to different types of fashion film used in national women's wear brands. The content analysis was conducted as a preliminary study for women's wear fashion brand based on the 2012/2013 fashion brand yearbook. Three types of fashion film (Wearing Apparel Products, Brand Advertising and Storytelling were used as stimuli for the present study. We analyzed 224 data gathered using SPSS 22.0. The results showed significant differences among types of fashion film in regards to film attitude, product evaluation, creativity, information literacy, re-watching intention and word of mouth intention variables. This study revealed that the Brand Advertising type received the most positive evaluation in many aspects. Especially, the Storytelling type received the most positive evaluation in creativity. Wearing Apparel Products type gained high points in information literacy. The present study helps brand managers determine a fashion film that best suits each brand characteristics.

• 복식문화연구
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• 제32권2호
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• pp.125-147
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• 2024

This study aims to analyze consumer perceptions of the metaverse platform and luxury fashion brands in relation to consumer lifestyles, thereby providing foundational data for future marketing strategies of fashion brands using the metaverse. A survey on the lifestyle and perceptions of the metaverse, as well as on luxury fashion brands, was conducted among 300 men and women between their 20s and 40s. Statistical analyses included frequency analysis, cross-tabulation, chi-square (χ²) analysis, factor analysis, cluster analysis, one-way ANOVA, and Duncan's post-hoc test. Factor analysis of the participants' lifestyles revealed five distinct types: "Indifferent," "Social, individual, and leisure-oriented," "Trend-leading and brand-oriented," "Appearance and fashion-oriented," and "Self-improvement-focused and individualistic" types. The analysis of luxury fashion brand perceptions based on lifestyle types showed that the "Trend-leading and brand-oriented" type had higher awareness and preference for brands such as Gucci, Burberry, and Balenciaga, while the "Indifferent" type showed lower levels of awareness and preference. Regarding brand perception related to luxury fashion brand content experiences within the metaverse, Gucci, Burberry, and Balenciaga showed consistent results across all types. Specifically individuals classified under the "Trend-leading and brand-oriented" category exhibited higher awareness and preference for these brands within metaverse experiences, while those categorized as "Indifferent" displayed comparatively lower levels. Therefore, digital marketing strategies targeting consumers under the "Trend-leading and brand-oriented" category are expected to be highly effective for luxury fashion brands. This study is poised to contribute to the expansion of the marketing landscape within the metaverse virtual world for fashion.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.99-107
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• 2014

Façade design makes the customer to select and remember of commercial space. Therefore, if it can be identified characteristics of perception in image evaluation, it will be possible to easy visiting space and re-selection with motivation through identity and differentiation of commercial space. For this study, cafes among commercial facilities were selected for the appreciation of the differentiated design features attracting customer's eyes through space image evaluation by gender. The followings are the conclusions drawn from the study. First, when the features of mean and deviation of [Factor 1] were employed for the appreciation of the perceptual characteristics of both men and women, it was clearly found that customers regards the facade design as a coarse one even though they are confused about whether the facade design is the straightened-up one. Second, customers perceive facade design as the one which is bright but not unique through [Factor 2] while in the process of selecting adjectives to describe it men's perception as to "being vivid but interesting" was dispersed and women's as to "Being bright" was also dispersed, too but the women perceived it as "being opaque". Third, it was revealed that the perceptual characteristics of [Factor 3] were perceived as "warm but boorish" and "warm but crude" by men and women respectively. Fourth, most (80%) of the adjectives employed for vivid description of their perception by both genders were found to be consistent.

• 한국콘텐츠학회논문지
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• 제17권12호
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• pp.236-246
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• 2017

본 연구는 스타 셰프의 쿡방 출연에 대한 조리사의 주관적 인식에 관한 연구로 호텔 및 레스토랑에 조리사를 대상으로 주관적인 경향을 알아보기 위해 Q방법론을 적용하여 분석하였다. 이 논문의 연구 문제는 크게 3가지로, 연구문제 1 : 스타 셰프의 쿡방 출연에 관한 조리사의 주관적 인식의 수용 형태는 어떠한가?, 연구문제 2 : 스타 셰프의 쿡방 출연에 관한 조리사의 주관적 인식의 동질적 유형의 특성은 어떠한가?, 연구문제 3 : 스타 셰프의 쿡방 출연에 관한 조리사의 주관적 인식의 유형별 공통점과 차이점은 무엇인가? 이다. 이러한 연구문제를 기반으로 하여 유형 분석결과 4가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=8) : 쿡방을 통한 전문지식 습득형 (Acquiring expertise through cooking broadcast type), 제 2유형 (N=10) : 새로운 방송 장르 인식형 (New Broadcast Genre Recognition Type), 제 3유형 (N=2) : 셰프의 직업현실 인지형(The profession of the chef reality recognition type), 제 4유형(N=2) : 셰프의 직업 이미지 상승효과형 (Profession image of chef Synergy type) 으로, 각 각 독특한 특징의 유형으로 분석되었다.

• 농촌지도와개발
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• 제1권1호
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• pp.37-45
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• 1994

This study was conducted to investigate the organizational climate of the agricultural extension education agencies and its influence on their educators` attitude toward job in Korea. The specific objectives of the study were 1) to identify the educators` perception of the organizational climate in the agricultural extension education agencies, and 2) to determine whether or not the educators` perception of the organizational climate influnce on their attitude toward job. Organizational climate has bees defined by many scholars as the properties of the social psychological environment perceived by organization members. There are various theoretical interpretations offered by die scholas about the effect of organizational climate upon organization members` behavior. Through a series of the theoretical reviews, this study could draw more than twenty variables in four types of organizational climate which might be perceived by the educators of agricultural extension education agencies and might influence upon their attitude toward job. The data were collected mainly through questionnaires sent to the responsible officers for administering the questionnaires for all adult educators of 30 agricultural extension education agencies randomly sampled from the population of 190 agencies. After data cleaning, a total of 629 responded questionnaires were analyzed for the study. The statistical methods used in the study were percentile, correlation, one way analysis of variance and multiple regression analysis. The two major findings of the study were as follows : 1. The organizational climate of agricultural extension education agencies were classified into four types : 1) democratic-autonomous, 2) cooperative-friendly, 3) achievement-oriented, and 4) bureaucratic-authoritarian. Among these of organizational climates, the cooperative-friendly one was most positively but the bureaucratic-authoritarian one was least positively perceived by the educators. 2. The educators` potion of the organizational climate and their attitude toward job were significantly correlated. The educators` perception of the organizational climate explained 41 percent of the variance of their attitude toward job in a multiple regression analysis In particular, the perception of the achievement oriented type of the organizational climates alone explained 34 percent of the variance of the favorable attitude.

• 음성과학
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• 제9권3호
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• pp.169-184
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• 2002

Korean has two types of voiceless alveolar fricatives: a non-tense fricative /$S^{h}$ and a tense fricative /s'/. Twenty native speakers of Korean produced five pairs of isolated words containing word initial $S^{h}V$ and /s'V/ sequences where V was any one of five (/a, e, i, o, u/) of Korean vowels. Acoustic measures such as duration, fricative noise prominent frequency, energy change of following vowel, and fundamental frequency at vowel onset were examined. Results showed that among the parameters, aspiration noise duration of /s'/ in mid and low vowel contexts was less than 21 ms. In a perception experiment, where only the aspiration noise interval of the /$S^{h}$/ tokens was incrementally reduced, some listeners shifted perception from /$S^{h}$/ to /s'/.

• 대한가정학회지
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• 제38권5호
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• pp.41-54
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• 2000

While equity theory started as a theory focusing upon the relationship between employee and employer, over the years the theory has been expanded to various other types of relationships including marital relationships. The present research among 251 housewives examines the perception of equity and the decision-making styles from the perspective of equity theory. The perception of equity was measured by the revised TUW scales and the Walster's global measure. Also, decision-making styles was assessed by means of the 'final-say' scale In line with the predictions, the results clearly showed that the perception of equity was a strong predictor variable to the joint decision-making.

• 한국환경교육학회지:환경교육
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• 제23권3호
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• pp.126-139
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• 2010

The purpose of this study was to investigate the perception of designating the environmental education center for researcher, teacher, professor, NGOs. The questionnaire was composed of the introduction of designation, human resources, function, operation, facilities and 131 participated in this survey. According to the results of the study, First, environmental education center is divided into four types(national, municipal A, municipal B, private environmental education center). Second, according to the type, It is necessary to put the difference in each center. Third, the majors and career about environmental education are needed for staff.

• 가정과삶의질연구
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• 제21권6호
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• pp.43-51
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• 2003

The purpose of this research was to investigate the perception of financial risks and expenditures for insurance by household characteristics. Data were collected from 598 housewives by online survey on Dec., 2001. Results indicated that respondents had perceived the risk of unemployment most among three types of risks. Household characteristics reflecting financial needs in emergency case had positive effects on the perception of risks, and hence the expenditures for insurance, in general. On the other hand, the level of emergency preparation had negative effects on the perception of risks and the expenditures for insurance. However, only credit-related risk had a positive relationship with the expenditures for insurance.