• Title/Summary/Keyword: Perception Factor

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An Examination of the Multiple Dimensions of Price Perception Among Restaurant Customers (레스토랑에서 소비자가 지각하는 가격인지차원의 타당성 검증)

  • Kim, Young-Gab;Hong, Jong-Sook;Kim, Mun-Ho
    • Journal of the Korean Society of Food Culture
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    • v.25 no.2
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    • pp.134-140
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    • 2010
  • This study focuses on testing the validity of dimensions of restaurants' menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers' perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers' perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

Analysis of Image Quality Based on Perceptual Vision

  • Xue, Liqin;Hua, Yuning;Qi, Yaping
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1494-1496
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    • 2007
  • This paper deals with image quality analysis considering the impact of psychological factors involved in assessment. The attributes of image quality requirement were partitioned according to the visual perception characteristics and the preference of image quality were obtained by the factor analysis method. The features of image quality which support the subjective preference were identified, The adequacy of image is evidenced to be the top requirement issues to the display image quality improvement.

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2009-2022 Thailand public perception analysis of nuclear energy on social media using deep transfer learning technique

  • Wasin Vechgama;Watcha Sasawattakul;Kampanart Silva
    • Nuclear Engineering and Technology
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    • v.55 no.6
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    • pp.2026-2033
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    • 2023
  • Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

Effect of Perception of Career Ladder System on Job Satisfaction, Intention to Leave among Perioperative Nurses (수술실 간호사의 경력개발제도에 대한 인식이 직무만족, 이직의도에 미치는 영향)

  • Chae, Se Na;Ko, Il Sun;Kim, In Sook;Yoon, Kye Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.3
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    • pp.233-242
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    • 2015
  • Purpose: This was a correlational study to identify effects of perception of clinical ladder system on job satisfaction and intention to leave in perioperative nurses. Methods: Participants were 154 of perioperative nurses from larger general hospitals in Seoul. Data were collected from April, 16 to 22, 2013 using self-report questionnaires which included items on perception of clinical ladder system, job satisfaction, and intention to leave. Data were analyzed using frequency, t-test, ANOVA, $Scheff{{\acute{e}}$ test, Pearson correlation coefficients, and multiple stepwise regression. Results: The average mean score for perception of clinical ladder system was midline at 2.69 point out of 4 point. Perception of clinical ladder system correlated positively with job satisfaction (r=.38, p<.01) and negatively with intention to leave (r=-.88, p<.01). Perception of clinical ladder system was the factor which most influenced job satisfaction explaining 17.1% of the variance, also perception of clinical ladder system was the factor which most influenced intention to leave, explaining 12.7% of the variance. Conclusion: Results of this study suggest that there is a need to enhance the perception of the clinical ladder system and to find ways to fulfill the expected effects for improving perioperative nurses' job satisfaction and reducing the intention to leave.

Speech Perception Boundaries of Korean Confusing Monosyllabic Minimal Pairs (CVC) in Normal Adults (한국어 초, 중, 종성 혼돈 단음절 최소대립쌍 (CVC)에 대한 정상 성인의 지각경계 연구)

  • Lee, Sung-Min;Lim, Duk-Hwan
    • The Journal of the Acoustical Society of Korea
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    • v.29 no.5
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    • pp.325-331
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    • 2010
  • Categorical perception has been noted as characteristic properties of linguistic stimuli. In this study, Korean monosyllabic minimal pairs (consonant-vowel-consonant, CVC) were analyzed to understand perception boundaries between clinically confusing words. An efficient scheme has been developed to systematically synthesize temporal transition waveforms (11 steps) from one word to the target word for the pairs of /gom/-/gong/, /non/-/noon/, and /don/-/non/. The corresponding slopes, widths, and non-dominant factors of perception boundaries were analyzed for the total of 40 young normal subjects (20 males and 20 females). Results showed that there were relative pattern differences among confusing monosyllabic minimal pairs under categorical perception. For instance, the vowel difference within CVC pairs led to the lowest boundary performance in this experiment set. Data also indicated the potential application of the overall procedure for evaluating auditory functions and assisting rehabilitation programs.

A Study on the Visual Evaluation about Silhouete Image -Based on X-line- (실루엣 이미지의 시각적 평가에 관한 연구 -X-line의 변화를 중심으로-)

  • 이은령;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.4
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    • pp.631-646
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    • 1996
  • The purpose of this study was to investigate the difference of visual evaluation about silhouette image. The specific objective were; 1) to construct of silhouette image evaluation instrument using semantic differential scale for the purpose of measuring the width and length; 2) to identify the factor structure of the silhouette; 3) to test the difference of visual perception to the silhouette as the variation of width; 4) to test the difference of visual perception to the silhouette as the variation of length; 5) to test interaction effect between width and length. The major finding were; For the visual evaluation of silhouette as shoulder width variatiorl, there were significant difference in hardness and softness factor. For the hard and soft image, we should express by variation of the shoulder width. For the visual evaluation of silhouette as skirt width variation, there were significant difference in attention factor. For the attensive image, we should express by variation of the skirt width. For the visual evaluation of silhouette as skirt length variation, there were significant difference in activity factor. For the active image, we should express by variation of the skirt length.

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The Effects of Residents' Perceptions of Tourism Impact and Conflicts on Residents' Participation in Rural Tourism Village (농촌관광마을사업에 대한 관광영향 지각 및 갈등이 주민참여에 미치는 영향)

  • Joo, Young-Min;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.15 no.4
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    • pp.577-597
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    • 2008
  • The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

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Development and Validation of the Resilience Scale for Children in Grade 4 Trough 6(RSC) (아동용 탄력성 척도 개발 및 타당화 : 초등학교 4-6학년용)

  • Ju, Soyoung;Lee, Yanghee
    • Korean Journal of Child Studies
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    • v.28 no.2
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    • pp.91-113
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    • 2007
  • The purpose of this study was to develop the Resilience Scale for Children(RSC) and to evaluate its reliability and validity. The RSC was administered to 482 children in grades 4 through 6. Factor analysis of the 30 item scale demonstrated Cronbach's ${\alpha}=.89$ for internal consistency of total items. The results of the confirmatory factor analysis supported a five-factor structure. Retest stability was acceptable for the five-factors. Tests of the present scale for criterion-related validity compared favorably with Self-Perception Profile for Children (Lee, et al., 1992) and the Stress Coping Behavior Scale for Children (Kim and Kang, 2003) confirming its applicability to elementary school students for assessment of resilience.

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A Study of the Characteristics of Perception According to Gender in the Image Evaluation of Cafe Facades (카페 파사드의 이미지평가에 나타난 성별 지각특성에 관한 연구)

  • Son, Kwang-Ho;Choi, Gae-Young
    • Korean Institute of Interior Design Journal
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    • v.23 no.2
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    • pp.99-107
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    • 2014
  • Façade design makes the customer to select and remember of commercial space. Therefore, if it can be identified characteristics of perception in image evaluation, it will be possible to easy visiting space and re-selection with motivation through identity and differentiation of commercial space. For this study, cafes among commercial facilities were selected for the appreciation of the differentiated design features attracting customer's eyes through space image evaluation by gender. The followings are the conclusions drawn from the study. First, when the features of mean and deviation of [Factor 1] were employed for the appreciation of the perceptual characteristics of both men and women, it was clearly found that customers regards the facade design as a coarse one even though they are confused about whether the facade design is the straightened-up one. Second, customers perceive facade design as the one which is bright but not unique through [Factor 2] while in the process of selecting adjectives to describe it men's perception as to "being vivid but interesting" was dispersed and women's as to "Being bright" was also dispersed, too but the women perceived it as "being opaque". Third, it was revealed that the perceptual characteristics of [Factor 3] were perceived as "warm but boorish" and "warm but crude" by men and women respectively. Fourth, most (80%) of the adjectives employed for vivid description of their perception by both genders were found to be consistent.

A Study on Consumer Satisfaction with Socks Made of Mulberry Fiber (닥섬유 양말 제품에 대한 소비자 만족도 조사 연구)

  • Ju, Jeong-Ah;Shim, Jun-Young;Kim, Hyun-Chul
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.5
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    • pp.752-763
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    • 2009
  • The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.